By Integrated Marketing Platform   | December 26, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

What is a digital marketing strategy & why do you need one?

Let’s start with the basics. You probably already know that a marketing strategy is a plan that allows you to reach strategic goals you have set for your business. Full Story: Business Matters

3 Tips to Help Your B2B Content Marketing Efforts

As more and more B2B tech-oriented businesses turn to content marketing for their lead generation efforts and building their sales… Full Story: Business 2 Community

Synchronization Is Key to Maximizing Marketing Data ROI

Data has forever changed the business world and the metrics by which employee performance at every level of the organization is measured. Full Story: MarTech Series

How to organize marketing support for your business

Marketing plays a significant role in the world today. Economy and business rest on ethical marketing and advertising. Full Story: The Costa Rica News

Taking the Risk to Evolve: Business Strategies to Live and Thrive By

When you’re driving a car, riding a motorcycle, or even flying an airplane, it’s best to play it safe for you and your passengers. Full Story: Business 2 Community

How to Create the Right Amount of the Right Type of Content

On the one hand, you need enough content to satisfy various use cases. Consider Forrester’s finding that a person on average consumes 11.4 pieces of content before buying. Full Story: MarketingProfs.com

Why are more and more digital agencies offering strategy as a service?

In its infancy, the industry was made up predominantly of full-service agencies, but for the last ten years or so specialist agencies have ruled the roost. Full Story: Econsultancy

Best Business Books 2019: Marketing

Each of these is a new industry, thriving within a much larger industry. Each would have sounded outlandish 15 years ago. Full Story: strategy+business

SOCIAL MEDIA

7 Ways to Stand Out on Social Media

Your social media pages can be very rewarding, driving traffic and conversions to your website. Full Story: Business.com

Why are Millennials Hooked to New-age Social Media Platforms?

Millennials stand out for their innate understanding and quick adoption of technology. Full Story: Entrepreneur

How to Create Accurate Customer Personas for Your Business

Developing a marketing profile for your audience is one of the most critical steps you should take before and after the launch of your website or product. Full Story: Business.com

Why Social Media Companies Frown on ‘Gaming the Algorithm’

To succeed on social media, you must hustle. Full Story: WIRED

SEARCH ENGINE

SEO vs. PPC: Which Search Marketing Strategy Should You Choose?

Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy, overall, and in specific marketing campaigns. Full Story: MarketingProfs.com

5 Reasons Your Business Needs to Invest in SEO in 2020

When we talk about branding then we should go with PPC and Social Media but when we talk about the sustainability of your digital presence then we definitely go with SEO. Full Story: Promotion World

The ROI of Ranking in Google Search: How Organic Search Can Save You Thousands

SEO and content work, when at its best, provides a provably positive return-on-investment (ROI). Predicting the ROI, however, can be difficult. Full Story: Search Engine Journal

How to Get a Featured Snippet on Google

Oh, the glorious position zero in Google’s search results. We all want it. We all want that coveted featured snippet at the top of the search results. Full Story: Business.com

MOBILE MARKETING

SMS Marketing Is Making a Comeback

SMS messaging is now regarded as an “old” form of communication, but the art of SMS marketing is making a comeback all the same, particularly in the B2B space. Full Story: CMSWire

Google launches Shopping Ads on YouTube home feed and search results

In the coming months, sitelink extensions will become available for TrueView for action ads. Full Story: Mobile Marketing Magazine

Messaging 101: Mastering the art of customer conversation in the digital age

Human beings have been communicating for millennia. Full Story: Mobile Marketing Magazine

A majority of marketers have a budget for executing personalized messaging

Global performance marketing agency Merkle has just released its Q4 2019 Customer Engagement Report, which revealed 86 per cent of marketers have a set budget to perform personalized messaging. Full Story: Mobile Marketing Magazine

DIGITAL SIGNAGE/ SCREEN MEDIA

How to build the best digital wayfinding solution

One of the most important elements in digital wayfinding is to plan in detail. Full Story: Digital Signage Today

Fareway Stores deploy digital signage

The chain plans to have the rollout completed by 2020, according to a press release. Full Story: Retail Customer Experience

EMAIL MARKETING

Email For Mobile 101: Your Definitive Guide To Small Screen Marketing

According to data from Upland Adestra, some 34.8 per cent of users access their emails on their iPhone. Full Story: B&T

How To Create An Outstanding Email Marketing Campaign: 15 Tips From Communications Experts

Thanks to bulk management services by major email providers, a large volume of users simply skim through the emails and delete them en masse. Full Story: Forbes

E-COMMERCE

5 Ways Data Science Drives Ecommerce Revenue

Data science is the processing and analysis of large datasets — structured or unstructured.  Tweets from customers and prospects is an example of unstructured data. Full Story: Practical Ecommerce

Shopify Launches Email Marketing Tool for Online Sellers

Ecommerce platform Shopify launched a new email marketing tool for sellers. Full Story: EcommerceBytes

PUBLIC RELATIONS

If You’re A PR Professional, You Also Need To Be A Privacy Expert

As PR professionals, we wear a number of hats — not just those of communicators, but also of media strategists, crisis control specialists and, as needed, client therapists. Full Story: Forbes

Why Not to Use a PR Agency

Life is not a race, but business is. It’s a race against time before the runway is up, where you have to ensure that revenues top costs, or the game is lost. Full Story: Business 2 Community

MARKET RESEARCH

Elon Musk Says He Doesn’t Do Market Research And Avoids The Daily News

Elon Musk told a group of assembled space entrepreneurs that if they can build a rocket component better than SpaceX can… Full Story: Forbes

TRINITY MCQUEEN BUYS ALLTO MARKET RESEARCH

Founded in 1982, Allto has 20 staff and has worked with consumer and healthcare companies including Nestle, Cereal Partners Worldwide and SC Johnson. Full Story: Research Live

WEB DEVELOPMENT

Microsoft is doing a better job developing for the web than for Windows

Monday brought a pile of software news from Adobe and Microsoft, borne of two events that have historically been snoozers. Full Story: The Verge

Enterprise Web Security: Risky Business

The technologies used to create products for the Web have evolved rapidly in recent years. JavaScript, the predominant language of the Web, is present today in 97% of modern websites. Full Story: Dark Reading

MARKETING AUTOMATION

3 Marketing Automation Tools That Cut the Noise and Signal Performance

The digital marketing world is an often crowded space, and today, there are more than enough tools and solutions out there to choose from. Full Story: Business 2 Community

The Convergence of Storytelling and Personalized Marketing Automation

It’s noisy out there. Consumers are inundated with content. Full Story: MarTech Advisor

ANALYTICS & BUSINESS INTELLIGENCE

Microsoft Ignite: Data and analytics news roundup

There was so much data and analytics news out of yesterday’s opening keynote at Microsoft’s Ignite conference in Orlando that I had three separate posts to cover it. Full Story: ZDNet

Data preparation tools: Your analytics strategy’s secret weapon

To reap the benefits of data analytics, you first have to get data preparation right. Full Story: CIO

BRANDING AND DESIGN

Make your brand magical with mysterious marketing

EVERY brand wants to make their mark in the marketing hall of fame. Complex strategies and wild ideas are all well and good, but in reality, it is the simplest adverts that tend to stick in our minds. Full Story: Scottish Business News

Tips For Creating Content For Your Personal Brand

Producing quality content is an integral part of building a strong personal brand – and no one is in a better position to create content that tells a brand’s story than its leaders. Full Story: Forbes

VOICE STRATEGIES

Top 5 Voices I Want for Google Assistant

Recently, Google added Issa Rae as a cameo voice users could assign for their Google Assistant. Before her, it was John Legend. Full Story: Droid Life

Voice Commerce: It’s a Natural

Consumers increasingly are shopping by voice rather than typing on a keyboard or even searching on a phone. Full Story: E-Commerce Times

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