By Integrated Marketing Platform | February 25, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Tips To Achieve Quick Results Through Content Marketing In 2020
Around 94 per cent of small business marketers use content marketing while only 9 per cent experienced success. Full Story: Entrepreneur
13 Mistakes Business Owners Make When Trying To Differentiate Their Company
Standing out from the crowd is essential when competing in the business world. Full Story: Forbes
5 Tips That Helped Create A Successful Marketing Campaign
But have you wondered why does this happen? Well, that’s because, when done right, marketing campaigns make brands immortal, memorable, and unforgettable. Full Story: Net Newsledger
What Marketing Tells Us About America Today
The home of the red, white and blue has changed significantly since America was established in 1776. Full Story: Forbes
The Fundamentals Of Successful Digital Marketing
At my advertising agency, one of our primary jobs is to demystify the digital marketing process for clients, who most often come to us uncertain about the best way to approach growing their brand digitally. Full Story: Forbes
Why marketers must evolve their outlook on gender — or lose out
From consumer campaigns to product design, the adoption of less narrow, binary definitions could be critical to growth and winning over audiences like Gen Z. Full Story: Marketing Dive
Keeping Up With The Ever-Changing Language Of Marketing
If the already strange language of marketing is splintered into even stranger dialects, how can people with different marketing disciplines communicate? Full Story: Forbes
How B2B Startups Can Scale Faster
Over the years, I’ve noticed that B2B businesses around the world take different approaches to expand and scale fast. Full Story: Forbes
SOCIAL MEDIA
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further. Full Story: Marketing Land
6 Ways to Use Quora to Boost Your Marketing Efforts
Quora currently sees over 300 million monthly unique visitors, which is on par with Pinterest and Twitter, while its focus on providing answers can help in your research and outreach efforts. Full Story: Social Media Today
How Marketers Are Working With Influencers in 2020
As the influencer marketing industry matures, it’s fascinating to see the relationship between brands and creators also evolve in-step. Full Story: Social Media Today
Best Sites to Buy TikTok Followers on The Market
We live in a day and age, where everyone seems to be on social media. Full Story: Tech Times
SEARCH ENGINE
Writing FAQ Page Schema for More Clicks
Structured data has been a popular topic in the technical SEO realm in the last several months. Full Story: Business 2 Community
Google Patent May Explain How Sites are Ranked
It’s important to note that Google does not often confirm whether an algorithm described in a patent is in use. Full Story: Search Engine Journal
Google & Other Search Engines Found Indexing Links to Private WhatsApp Groups
It has been discovered that search engines, including Google, are indexing invites to private groups on WhatsApp. Full Story: Search Engine Journal
Google Image Search Adds New Image License Metadata
Google announced that you can now use markup and metadata to tell Google about the image licensing rights and details. Full Story: Search Engine Roundtable
MOBILE MARKETING
Mobile App Development: Flutter Setting The Trend In 2020
The launch of Flutter came a few years ago, but this incredible toolkit for developing different platforms by Google has come a long way since then. Full Story: Customer Think
How to view your Spotify queue on desktop or mobile, and edit it
You can easily view your Spotify queue on a computer or mobile device. Full Story: Business Insider
Microsoft launches Office mobile app and promises new features to simplify smartphone tasks
Microsoft is launching an Office mobile app today for Android and iOS designed to make some of its signature software — Word, Excel and PowerPoint — must-have tools for all smartphone users. Full Story: GeekWire
7 Questions for the Mobile Industry
When GSMA pulled the plug on MWC earlier this month, all the face-to-face appointments at the show got scrapped. Full Story: EE Times
DIGITAL SIGNAGE/ SCREEN MEDIA
ScreenCloud Updates Its SaaS-Based Digital Signage Platform
ScreenCloud, the digital signage SaaS company, announced new capabilities to its platform, which the company has been building in the background since 2017. Full Story: MarTech Advisor
Time for DOOH programmatic to measure up in Southeast Asia
Technology is helping to roll out the service, but to form a scalable, sustainable DOOH ecosystem, it’s time to align on standards. Full Story: Campaign Asia-Pacific
EMAIL MARKETING
How To Personalize Your Next Email Campaign: 4 Simple Tips
For businesses of any kind, having a refined email marketing strategy that speaks to their audience and sends the right messages is essential. Full Story: Customer Think
Stay Under 5 Sentences, and Other Rules for Great Emailing
Everything you do should be in service of reducing the burden of email on your recipient. Full Story: Forge
E-COMMERCE
Turn Browsers Into Buyers With These 4 E-Commerce Marketing Strategies
Using these marketing tricks, there’s light at the end of the funnel. Full Story: Entrepreneur
Target breaks into the top 10 list of US e-commerce retailers
Target’s investments in store remodels, same-day delivery and drive-up services are paying off. Full Story: TechCrunch
PUBLIC RELATIONS
PR needs to rethink the meaning of ‘earn’
For too long, PR has been seen as the discipline that earns ‘free media’ and we’ve been measured against how much editorial media we can earn. Full Story: MuMbrella
A good PR campaign has to start with the award entry in mind
This time of year, is my favorites in the PR calendar. Full Story: MuMbrella
MARKET RESEARCH
How Market Research Can Help You Allocate Your 2020 Marketing Budget
In order to balance all of the wants from stakeholders, CMOs will have to show why they are making certain marketing budget decisions. Full Story: Customer Think
New Research Report On Total Logistics Market 2020-2027
The Total Logistics Market is expected to grow worth of +1.4 Trillion Euros over the forecast period 2020-2027. Full Story: openPR
WEB DEVELOPMENT
Why Choose Magento for e-Commerce Website Development?
Magento is an e-commerce platform, created as an open-source technology. Full Story: Customer Think
5 Nonprofit Website Design Elements You Should Include
Nonprofit web design isn’t something your organization should overlook. Full Story: G2 (blog)
MARKETING AUTOMATION
AI In Marketing Is Only As Good As The Human Behind It
Marketers (understandably) wonder how artificial intelligence (AI) might affect their careers. Full Story: Forbes
Competing In The Age Of AI Is Simpler Than You Think
Artificial Intelligence is the new fashionable trend in business. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Everything You Need To Know About Business Analytics
Organizations are highly relying on insights that are obtained from historical data to make informed decisions for business growth. Full Story: Analytics India Magazine
How data and analytics help you differentiate
Data is currency in retail today, but it’s not enough to simply invest in solutions to store and analyze data. Full Story: Inside Retail
BRANDING AND DESIGN
10 Easy Ways to Boost Your Brand Image on a Budget
For any business, developing a strong brand is important. Full Story: XDA Developers
Brandless was actually a brand – just a bad one
In the 1992 Gen X twentysomething movie Singles, a guy flirts with a girl in a club and says he does not “have an act”. Her cutting response? Full Story: The Drum
VOICE STRATEGIES
New Alexa Skill Reads All Email and Messages Out Loud, for a Price
Voice tech developer ping extended from a mobile app to an Alexa skill on Monday. Full Story: Voicebot.ai
What Is Voice Search and How Does It Work?
Internet search has grown from simple text entries to image- and voice-based ones. As more and more people use their smartphones instead of computers, their search preferences change. Full Story: IMC Grupo