By Integrated Marketing Platform   | March 05, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Keds puts a print catalog at the center of its new marketing strategy

When Lisa Lewis joined Keds as vp of marketing a year ago, she was tasked with coming up with a way to revitalize the brand. Full Story: Glossy

5 Ways You May Be Sabotaging Your Content Marketing Campaigns

Do you want to drive more engagement and traffic via the social channels you are distributing your content to? Full Story: Search Engine Journal

What Is a Stratified Market? Everything You Need to Know as a Buyer or Seller

Buying or selling a house this year? Then you’re probably trying to wrap your head around all the real estate jargon. Full Story: Realtor.com

How To Create Explainer Videos That Drive Marketing Success

Videos and motion graphics have become an integral part of many successful marketers’ content strategies. Full Story: Forbes

The Only Sane, Super-Productive, And Uber-Effective Marketing Strategy Left

“15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Full Story: Customer Think

20 Amazing Free or Low-Cost Marketing Tools for Nonprofits

When you think about charities and nonprofits, the word “marketing” doesn’t immediately come to mind. Full Story: Business 2 Community

What is reactive marketing? And which brands do it well?

As social media has gone from strength to strength, brands are using reactive marketing as a way of engaging with their audience on the spur of the moment, often with successful results. Full Story: Econsultancy

What makes a CSR strategy successful?

While it goes without saying that every business should be committed to corporate social responsibility (CSR), to preserve the world we live in; the fact is, it can be very good from a business perspective. Full Story: Real Business

SOCIAL MEDIA

Is Social Media Marketing Still Worth It?

It used to be all the rage, but is social media marketing still worth the effort? Full Story: Business.com

Top Twitter Competitors for Social Media Marketing

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. Full Story: MarTech Series

7 Rules for More Effective Social Media Marketing

Although the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes. Full Story: AllBusiness.com

Marketing Series: Deep Dive Into Paid Social Media

Beyond social media, many companies find success in paid lists and posts. Full Story: Patch.com

SEARCH ENGINE

SEO Is Not About ‘Good’ Writing

This attitude is, at best, a gross oversimplification of the time, effort, strategy, money, skill and teamwork that decides who wins the search competition. Full Story: Forbes

Do Outbound Links Matter For SEO?

One of the most basic principles of SEO is that you need high-quality inbound links coming from reputable, relevant sources. Full Story: Business 2 Community

How to get more traffic for your brand

As head of marketing at a growing tech business, I devote lots of time to how we achieve more sales from organic search. Full Story: Prolific North

Google: It’s Fine To Link To HTTP URLS For SEO

Google’s John Mueller confirmed that from an SEO point of view, linking to an HTTP URL, instead of an HTTPS URL is fine. Full Story: Search Engine Roundtable

MOBILE MARKETING

MOBILE MARKETING TRENDS 2020

With the growing importance of marketing for any business or service, marketers can introduce following trends for best results. Full Story: Industry Global News 24

Apple App Store puts dating apps on notice, allows marketing notifications

Apple is often accused of exercising an iron grip on its App Store but few iPhone and iPad users will probably argue that it is mostly a positive experience for them. Full Story: SlashGear

Love’s Connect App Now Offers Exclusive Mobile Deals

Love’s Travel Stops & Country Stores updated its Love’s Connect mobile app to offer more exclusive deals on its food and beverage offers. Full Story: CSNews Online

Mobile-ordering exec: ‘Third-party delivery doesn’t have to be so pricey’

Imagine partnering with a third-party delivery platform and only giving them 2% to 3% of each order. Full Story: Fast Casual

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital OOH Market 2020 Global Insights, Trends and Technology Innovations 2020 to 2026

The Digital OOH Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. Full Story: Best Research Reports

Next-generation graphics

The D-Series offers HDCP support for playback of protected audio and video content. Full Story: Worship AVL

EMAIL MARKETING

EMAIL MARKETING AND THE LAW: IS YOUR OUTREACH SPAM?

Email marketing is an effective way to increase engagement with current and potential customers while keeping your company and products fresh in their minds. Full Story: BBN Times

Email martech consolidation shows just how important deliverability is

Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Full Story: Marketing Land

E-COMMERCE

Half of all B2B revenue could come from ecommerce by 2025

The majority of B2B brands (62%) say they could get ‘at least half’ of their revenue from online commerce by 2025. Full Story: InternetRetailing

I think the share price of this eCommerce leader is cheap

I think that the share price of Kogan.com Ltd (ASX: KGN) is a buy for the long-term at today’s price, particularly amid the problems with the coronavirus. Full Story: Motley Fool Australia

PUBLIC RELATIONS

Lessons Earned: How a PR Pro Got Out of a Well-Paid Rut

That was the problem – after eight years in communications at a blue-chip company, my career felt ordinary. Full Story: PR News

Why PR is an indispensable tool for the logistics sector

The logistics sector has undergone tremendous change over the past decade and keeping this in mind, we take a look at six reasons why logistics companies must invest in PR. Full Story: YourStory.com

MARKET RESEARCH

The right way to do your market research for maximum profitability

In this post, we are going to tell you everything you’d probably want to know about marketing research. Full Story: BestTechie

Matt Seltzer with S2 Research Publishes White Paper to Help Marketers Utilize Market Research

Matt Seltzer with S2 Research, a market research consultancy that partners with marketing agencies and brands, has published a new white paper, Translating Market Research into a Language for Marketers. Full Story: Nevada Business Magazine

WEB DEVELOPMENT

Is Desktop Development Dead? Or Still Worth It?

I started my first programming job in October 1981, developing desktop software on Apple II and Act Sirius. Full Story: Dice Insights

Effective Web Design: The Relevance And Influence Of Minimalism

Creating an impactful design can be subjective. Personal preference may lead one person to favor a particular design technique, while another person may prefer a completely different approach. Full Story: Forbes

MARKETING AUTOMATION

What Is Influencer Marketing Automation?

With all the talk of influencer marketing, you may be wondering, “what is influencer marketing automation? Full Story: Business 2 Community

Your Checklist for Effective Landing Pages

Landing pages are an essential tool in any digital marketing campaign. Full Story: Business 2 Community

ANALYTICS & BUSINESS INTELLIGENCE

How to Use Behavior Flow in Google Analytics

Ever wonder how your user navigates through your website? Full Story: Business 2 Community

79% of Enterprises Want Better Integrated Security and Governance for Their Data in the Cloud

New Independent Survey From AtScale, Cloudera and ODPi Reveals Majority of Enterprises Choose Multi-Cloud Strategies; 55% Plan to Invest in Data Virtualization. Full Story: Yahoo Finance

BRANDING AND DESIGN

Branding – Is It Important in A Business?

Doing business smartly is key these days. Full Story: Onrec

3 Brand-Name Stocks to Absolutely Love During This Correction

These well-known companies haven’t been this cheap in a long time. Full Story: Motley Fool

VOICE STRATEGIES

New Google Assistant Feature Reads and Translates Websites Out Loud on Android Devices

Google Assistant can now read articles and other text directly from a website on any device running the Android operating system. Full Story: Voicebot.ai

Chatbots as a CRO Tool: How Conversational AI Helps Convert More Leads

Chatbots are a hot topic these days. For all the talk, you need to remember one thing. Full Story: MarTech Advisor

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