By Integrated Marketing Platform | March 19, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How The Coronavirus Pandemic Impacts Marketing Strategy
Along with the rest of the world, marketing teams continue to cover new ground and confront unprecedented challenges triggered by the coronavirus pandemic. Full Story: Forbes
Inside Target’s Marketing Strategy
At Target Corporation, where 2019 comparable sales growth at 1,800+ stores was 3.4% and digital sales growth was 29%, the competition never seems far away. Full Story: Forbes
How to Work More Microcontent Into Your Marketing Efforts
If your brand is using social media, then you are already producing microcontent, but there are ways to integrate it more effectively. Full Story: Entrepreneur
Why Content Marketing Is a Must-Have for Small Businesses
When it comes to digital marketing for businesses, as the saying goes: content is king. Full Story: G2 (blog)
Motivational Marketing to Connect Your Business to Clients
When you hear motivational marketing, you’re probably thinking something like huge rallies and motivational, inspirational speeches telling people why they need what you’ve got to sell and they need it now. Full Story: Business 2 Community
3 Customer Service Trends Your Business Must Not Ignore in 2020
The last decade saw a massive shift in how customer’s view businesses and this changed the way business was being done for good. Full Story: Customer Think
Why You Need To Keep Your Marketing During A Crisis
You may have heard it before: In times of crisis, the marketing budget is the first thing businesses cut. Full Story: Fairfax Station Connection
4 Reasons Your Marketing Is Failing
Robust marketing strategies are integral to how a business succeeds. Full Story: CoFounder Magazine
SOCIAL MEDIA
TikTok: The Next Frontier Of Social Media Is Here
In the world of serious marketing, it can be easy to distrust new social media platforms when you’re not even sure they’ll still be there in three to four months’ time. Full Story: Forbes
How People Detect (or Ignore) Misinformation on Social Media
Social media platforms, such as Facebook and Twitter, provide people with a lot of information, but it’s getting harder and harder to tell what’s real and what’s not. Full Story: Technology Networks
The evolution of social media platforms: early bird gets… everything, really!
A survey among The Drum’s readers tells us that 44% are being kept awake at night by the need to ‘keep-up-to-date with changing channels?’ Full Story: The Drum
New ways to use hashtags in your social media marketing
Almost everybody on social media uses hashtags, likely including your brand. Full Story: MultiBriefs Exclusive
SEARCH ENGINE
How Much Do SEO Services Actually Cost?
The three most common types of SEO services and which one is right for your business. Full Story: Entrepreneur
Top 4 Impactful SEO Trends Today
You’re not alone in thinking that industry trends move at the speed of light. Full Story: MarketingProfs.com
How News Publishers Can Make the Most of Google’s SEO Best Practices
If your website provides breaking news coverage, Google’s latest published guide provides SEO best practices. Full Story: StreetInsider.com
How to Optimize Your Business on Instagram
According to internal statistics, 90% of Instagram users follow a business on the platform. Full Story: Business 2 Community
MOBILE MARKETING
How to Improve Your Mobile Marketing Strategy for Explosive Growth
Do you want to attract more mobile users to your website? Apple released the first smartphone in history on January 9th, 2007. Full Story: Business 2 Community
7 secrets of mobile marketing so that your contents succeed
The mobile is already the most used device in Spain to access the internet, used by an overwhelming 97% of Spaniards. Full Story: Knnit
How to break through mobile clutter to engage
Time spent on devices from smartphones to tablets continues to increase. Full Story: BizReport
How to Ensure Mobile Security as Smartphone and Tablet Deployments Increase
Mobile cybersecurity threats are real, and mobile device management tools can help agencies defend against them. Full Story: FedTech Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Can Help Flatten the Coronavirus Curve
While we’re all settling down in our remote workplace this week, the reality of the Coronavirus (COVID-19) outbreak is slowly starting to settle in. Full Story: Digital Signage Connection
Measurability? The biggest question thrown at an OOH agency today
At the beginning of my career, I was told that OOH has no scientific formulae to drive measurability and advertisers in the similar space had no system to acquire the ROI on their investments for OOH campaigns. Full Story: Exchange4Media
EMAIL MARKETING
How to Measure the Success of Your Email Campaigns
The easiest way to determine the success of an email marketing campaign is by tracking whether it accomplished its main goal… Full Story: Designmodo
The Importance of Email Marketing for Small and Medium Sized Enterprises
We live in a world of modern technology, don’t we? Full Story: Demotix
E-COMMERCE
How to Leverage Influencer Marketing for Boosting Ecommerce Sales in 2020?
Social Media is no more just a way to connect with peers but also a way to market a business and sell around the globe. Full Story: Business 2 Community
Ultimate eCommerce checklist to boost your online sales
Setting up an online store is just clicks away in 2020. Full Story: Gadget Flow
PUBLIC RELATIONS
The Changing Role of Restaurant and Bar PR in a Time of Social Distancing
There are more than 1 million restaurants in the U.S., employing an estimated 15.6 million people, according to the National Restaurant Association. Full Story: VinePair
Why PR Is the Missing Link in B2B Lead Gen Strategies
Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. Full Story: MarTech Series
MARKET RESEARCH
Your competitive edge: How AI/human cooperation empowers market research
n 2019, global private investment in AI technology reached $70 Billion, representing a massive buy-in from start-ups and big corporations alike. Full Story: BetaNews
Market Research Studies: Three Tips For Doing Them Right
Your company might be interested in conducting market research studies for any number of reasons. Full Story: Forbes
WEB DEVELOPMENT
Why is it Better to Outsource Your Web Design Projects?
As the IT industry is booming at its full swing, the businesses tend to adopt a smarter approach for gaining success. Full Story: Business 2 Community
Website Design Matters, but Not Why You Think
I co-founded and helped run a web design and development firm for 17 years. During that time, I wrote a lot of posts on the importance of your website’s design. Full Story: Business 2 Community
MARKETING AUTOMATION
Compare 14 leading marketing automation platforms
Find the right marketing automation platform for your organization –we’ve done the research for you. Full Story: MarTech Today
Promising artificial intelligence startup ideas for 2020
The most promising AI ideas for startups changing the world. Full Story: ITProPortal
ANALYTICS & BUSINESS INTELLIGENCE
Augmented Analytics Drives Next Wave of AI, Machine Learning, BI
Business intelligence will move beyond dashboards, and AI and machine learning will become easier for less skilled workers as augmented analytics are embedded into platforms. Full Story: InformationWeek
The Domo Business Cloud is Getting New Augmented Functionality
The Domo Business Cloud is getting a series of new augmented capabilities, according to a press release on Domo’s website. Full Story: Solutions Review
BRANDING AND DESIGN
How to Increase Brand Awareness Through Experiential Marketing
Jonas Tahlin, CMO of Pernod Ricard USA and CEO of Absolut Elyx, shares his thoughts on building brand awareness. Full Story: Entrepreneur
3 Branding Tips to Bring Your Startup’s Story to Life
Don’t overlook the role branding plays in your business’s success. Full Story: Entrepreneur
VOICE STRATEGIES
How an IGTV Strategy Can Boost Your Following and Engagement on Instagram
With platforms like Youtube, Facebook, Snapchat and new kid on the block TikTok getting billions of views a day, it only makes sense that Instagram has gotten in on the video action. Full Story: Business 2 Community
What is Conversational AI and How Does it Work?
Check out our Conversational AI guide to get to know how it works, what are the real-life use cases and what the future holds for this innovative technology. Full Story: Coinspeaker