By Integrated Marketing Platform   | April 01, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Why your digital marketing strategy needs to be aligned with your business strategy

There are a number of different schools of thought when it comes to the question of business strategy development. Full Story: Bizcommunity.com

The Marketing Mix – Is It Still Relevant Today?

The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago. Full Story: Business 2 Community

How to Pivot Your Small Business Strategy During the COVID-19 Crisis

As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. Full Story: Business 2 Community

5 best practices for an effective marketing strategy in the telecommunication sector

What are best practices when it comes to building an effective digital marketing strategy in the telecommunication sector? Full Story: Doxee

Take Your Customers On An Engaging ‘Drive’ Through Your Campaign

At TWIO, our four grounding principles take consumers on a R.I.D.E. Full Story: Forbes

3 Marketing Lies Small-Business Owners Tell Themselves

Too many startup leaders deny the difference quality marketing makes and what they can afford. Full Story: Thehour.com

How Marketing Has Evolved and Why it’s Important

A great deal has changed in marketing since the dawn of the internet. Full Story: Business 2 Community

Help Others See The ROI For Marketing

It’s easy to see the value marketing provides when you work in marketing, but it can be a lot harder for others to see the true value of marketing. Full Story: Forbes

SOCIAL MEDIA

12 Ways to improve your social media presence

The likes of Facebook and Instagram have become major business drivers in the last few years, so it’s up to you to make use of state-of-the-art social media marketing techniques. Full Story: Media Update

5 Ways to Use Social Media for Connection During Times of Social Distancing

With governments implementing strict policies to maintain social distancing due to Coronavirus, you do not have a choice but to abide by these self-isolation regulations to control the spread of this pandemic. Full Story: Search Engine Journal

15 Strategies For Crafting Engaging Social Media Captions

The internet has become a place where copywriting skills are worth their weight in gold. Full Story: Forbes

How to Use Google Trends to Boost Social Media Engagement

What people search for on Google often aligns with what they search for and post about on social media. Full Story: CMSWire

SEARCH ENGINE

8 Tips to Boost Your Amazon SEO

Choose the right keywords for your product, optimize your listing page and optimize the back end of your listing. Full Story: Inc.com

Coding for SEO 101: Understanding source code, compressed code and compiled code

Why can’t computers read human language? Why do some source files look like crazy character noise? Are computer programmers magicians? Full Story: Search Engine Land

How You Should or Shouldn’t Use Synonyms for SEO

If you are working in SEO or just learning, at one time or another you have probably heard about synonyms by: Full Story: Search Engine Journal

SEO: Using Canonical Tags to Reduce Duplicate Content

Canonical tags are an essential tool to prevent duplicate content in organic search results. Full Story: Practical Ecommerce

MOBILE MARKETING

Using TikTok To Build Your Business

What started as a platform to showcase short, often silly, videos has caught on as one of the newest social media platforms. Full Story: Forbes

Coronavirus and Mobile Advertising: CPMs, Sensitivity, Geographic Comparisons

The Covid-19 crisis is a challenging time for all industries, but for mobile marketers it poses a paradoxical challenge. Full Story: Street Fight

Apps should be ‘top priority’ in mobile marketing

“Branded apps led to higher advertisement recognition and a greater willingness to buy new products than did mobile websites,” the authors explained. Full Story: Warc

How to Improve Your Mobile Marketing Strategy for Explosive Growth

Do you want to attract more mobile users to your website? Apple released the first smartphone in history on January 9th, 2007. since that time, growth in the mobile space has far outpaced expectations. Full Story: Business 2 Community

DIGITAL SIGNAGE/ SCREEN MEDIA

When do you retire an older display?

This is part one of a series looking at how to handle older displays and replace them. Full Story: Digital Signage Today

2 reasons why your digital signage message isn’t getting through

No one enjoys being misunderstood or ignored, especially when you spend a lot of time trying to get your point across. Full Story: Digital Signage Today

EMAIL MARKETING

How To Grow Your Email Subscriber List

Email marketing provides a direct conduit for communicating tailored messages and important information to clients and prospects — something that’s become even more critical during the disruption from COVID-19. Full Story: IT Pro Portal

Top 10 Email Marketing Platforms for Marketers and Small Businesses

Email marketing is a part of marketing every business or marketer should take seriously. Full Story: Dignited

E-COMMERCE

How livestreaming will transform global ecommerce in 2020

Livestreaming by e-retailers began in China and is going global In the US, Amazon and Wayfair use livestreaming to draw in customers. Full Story: DigitalCommerce360

Ecommerce in the time of coronavirus

What a start to 2020. I remember reading articles and blog posts at the end of 2019 that the best was yet to come in 2020, and the stock market seemed to agree. Full Story: Marketing Interactive

PUBLIC RELATIONS

A PR Agency’s Guide For Addressing A Crisis

News stories can provide us with information that’s timely, interesting and important. Full Story: Forbes

What PR pros are sharing with stakeholders during COVID-19

How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful. Full Story: PR Daily

MARKET RESEARCH

The right way to do your market research for maximum profitability

In this post, we are going to tell you everything you’d probably want to know about marketing research.  Full Story: BestTechie

Your competitive edge: How AI/human cooperation empowers market research

In 2019, global private investment in AI technology reached $70 Billion, representing a massive buy-in from start-ups and big corporations alike. Full Story: BetaNews

WEB DEVELOPMENT

Web Design: 5 Signs That Say You Need A Website Redesign

Most business owners are meticulous about the quality of their products and services. Full Story: Scoop.co.nz

Why Outsourcing Web Development Is Better Than In-House?

Are you stuck between getting everyone in the same office space to work relentlessly on the shared objective? Or planning to save massively on offshore outsourcing with a leading web development company? Full Story: HostReview.com

MARKETING AUTOMATION

The Team Management Software That Will Help Your Company Perform Remotely

Every single day, a new organization decides to try out an app or program to boost their team’s performance. Full Story: Forbes

Martech platforms reduce costs as CMOs face budget cuts

Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Full Story: MarTech Today

ANALYTICS & BUSINESS INTELLIGENCE

5 simple and affordable AI tools for business

Simpler, more affordable artificial intelligence tools are becoming more prevalent. Here are 5 tools to get you started. Full Story: INTHEBLACK

Creating a step change in Business Intelligence

For some organisations gaining visibility and control over the key accounting metrics outlined above is a step change in itself. Full Story: Accountancy Today

BRANDING AND DESIGN

5 Startup Branding Trends to Look Out for

Modern customers are looking towards intangible values and abstract branding. Full Story: Business 2 Community

The Relevance of Brand Relevance

iPhone, iPad, iEverything – the world of Apple has become a prime case study for brand marketers, as they continue to boast legions of fans around the world; Full Story: Hospitality Net

VOICE STRATEGIES

Roku OS 9.3 enhances voice & customisation options

Roku has announced Roku OS 9.3 will start rolling out to Roku devices in the coming weeks. Full Story: Advanced Television

Voice Assistants Play Key Role In Triaging COVID-19

While negative and at times frightening headlines abound these days and there is certainly much to be worried about, it is at least heartening to see how many firms of all shapes and sizes have refocused their energy around helping others, even as their top and bottom lines are taking a hit. Full Story: pymnts.com

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