By Integrated Marketing Platform | April 21, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Online Marketing Strategies to Generate Immediate Business
If you are like most real estate agents and teams, right now you are trying to keep your pipeline full of buyer and seller leads, and a backlog of business for this month and the months to come. Full Story: RisMedia.com
Digital Marketing During a Recession: Build Your Strategy Today
Every recession has three stages: the initial drop, the slow climb out of it, and the growth that follows. Full Story: Business 2 Community
How the right content wins in account-based marketing
Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Full Story: DigitalCommerce360
8 Best Practices for Unboxing Videos
Search for the term “unboxing” on YouTube and you’ll discover almost 80 million results. Full Story: Business 2 Community
3 Business Moves You Must Make Before The Economy Bounces Back
From entertainment to hospitality to real estate, most industries have taken and will continue to take an economic hit due to the COVID-19 crisis. Full Story: Forbes
Marketing in the Time of COVID-19
Marketers everywhere are figuring out how to adjust to the rapid changes caused by COVID-19. Full Story: Inside Higher Ed
Marketing data reveal the continuing COVID-19 disruptions. Full Story: Forbes
The 2 Things About Marketing That Never Change
Before you create a social media strategy or spend a single dime, be sure you understand these basic guidelines. Full Story: Entrepreneur
SOCIAL MEDIA
How Fiverr is adapting its ad strategy
Freelance marketplace Fiverr has adapted its advertising over the last six weeks by delaying an out-of-home campaign, tweaking the tone of its podcast ads and pivoting an in-person commercial shoot to be done remotely instead. Full Story: Digiday
Top Social Media Trends for Retailers: Instagram Stories, Influencers and Social Commerce
What’s the next big trend on social media? For retailers, the answer has huge implications for marketing strategies, ad spend, brand awareness and growth. Full Story: Total Retail
Put The Power Of Social Media Marketing At Your Fingertips
You may already be aware that social media sites are a communication medium you can use to establish a relationship with individuals, all around the globe. Full Story: Armenian Reporter
8 Powerful Ways to Extend Customer Support on Social Media
Social media platforms started as a way of interacting with friends and posting memes. Full Story: Social Barrel
SEARCH ENGINE
Mastering The Featured Snippet To Improve Your SEO In 2020
One of Google Search’s more recent additions is the featured snippet, which provides bite-sized information that quickly answers a given search query. Full Story: Forbes
A Brief Guide To Successful SEO Link Building In 2020
As the CEO of a full-service digital marketing agency, I see far too many marketers and website owners subscribing to outdated link-building practices in an effort to improve their SEO. Full Story: Forbes
SEO: It’s Like Ad Placement For Free
Ad placement for free, you say? Search engine optimization (SEO) is the practice of optimizing a website’s content so it ranks as high as possible on search engines. Full Story: Forbes
How You Should or Shouldn’t Use Synonyms for SEO
If you are working in SEO or just learning, at one time or another you have probably heard about synonyms by: Full Story: Search Engine Journal
MOBILE MARKETING
5 Ways Your Business Can Benefit From Developing A Mobile App
Although having a mobile phone was a privilege in the past, nowadays it’s a real necessity. Full Story: TechShout
Adjust: Mobile app sessions and installs see huge increase in Q1
The pandemic has played havoc with the real-world economy. Full Story: VentureBeat
10 Reasons To Reconsider Your Mobile-First Approach
At first blush, mobile as a platform appears to have forged a clear path toward world domination. Full Story: Forbes
40 Twitter Statistics Marketers Need to Know in 2020
With a lot more time inside the home due to COVID-19, you may also be finding yourself spending a lot more time on social media sites like Twitter. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Benefits of Enterprise Digital Signage Solutions
Enterprise digital signage solutions aren’t just for large orgs who want to affect behavior. There’re many advantages “free” solutions online can’t offer. Full Story: TechDecisions
Why convenience shopping matters more during lockdown
Living in the digital era, technology changes our lives on a continuous basis. Full Story: Bizcommunity.com
EMAIL MARKETING
Five Ways to Supercharge Your Email Marketing
With new social and messaging platforms emerging every day, it’s natural to wonder whether email is still relevant. Full Story: MarketingProfs.com
How to stay in touch with your customers via e-mail marketing
Have you ever thought about refreshing your email marketing strategy? Breathe new life into your email campaigns and reconnect with your customers in a different way? Full Story: FashionUnited UK
E-COMMERCE
How to Successfully Launch a New Product
Do you have a business, but want to add a brand new product to your catalog? Full Story: Business 2 Community
Ecommerce Entrepreneurship Grows as Unemployment Rises
The looming recession has sparked a boom in digital business. Full Story: Entrepreneur
PUBLIC RELATIONS
PR lessons from Game of Thrones
It’s day something or other of lockdown and we’ve decided to rewatch the entire Game of Thrones series, because hey why not? Full Story: Bizcommunity.com
77% Say PR Staff Safety is Top Priority, 50% Make Post-Virus Plans
Nearly 80 percent of senior PR executives we surveyed late in March said the health and safety of their staff was their top priority. Full Story: PR News
MARKET RESEARCH
Target Market Research for the Professional Services
Researching your target markets is one of the smartest business moves you can make. Full Story: Business 2 Community
Recent Conornavirus Outbreak to Impact Thioglycolates Market Growth
The worldwide market for thioglycolates is anticipated to touch US$ 137.7 Million towards 2029 end. Full Story: Market Research Blog
WEB DEVELOPMENT
The Stages of Development of a Website
Nowadays owning a corporate website is much more than a simple choice: it is a fundamental prerequisite for the success of any business. Full Story: Zobuz
A Beginner’s Guide to Progressive Web Apps
Today the Internet isn’t split between mobile and desktop. Full Story: Appinventiv
MARKETING AUTOMATION
How to Use a DMP to Improve the Customer Experience
Data Management Platforms have emerged over this past decade as the leading digital segmentation technology for media deployment… Full Story: Customer Think
The 4 best tools that you can use to stay organized at work during the pandemic
The world is struggling, and some say it’s worse than what World War II felt like. Full Story: Siliconindia.com
ANALYTICS & BUSINESS INTELLIGENCE
Mastering Business Intelligence: Turning Raw Data Into Measurable Results Across The Enterprise
In retail, managing business intelligence (BI) is less a matter of finding data, and more about drawing out the valuable insights hidden within that data. Full Story: Retail TouchPoints
How COVID-19 makes the business case for more analytics
The global COVID-19 pandemic has given the general public a crash course in data analytics, and a behind-the-scenes look into the decision-making processes involved in scenario planning. Full Story: Washington Technology
BRANDING AND DESIGN
How to Secure a Branding Investment During Turbulent Times
As a stakeholder in your company’s brand, you understand how important it is to invest in branding right now. Full Story: Built In
Here’s How Brands Have Pivoted Since The COVID-19 Outbreak
Since the COVID-19 outbreak many businesses have had to re-strategize, temporarily shut down or pivot offerings to stay afloat during these times. Full Story: Forbes
VOICE STRATEGIES
Apple’s Siri voice assistant now provides coronavirus advice
Apple has updated Siri to provide information to people who are concerned they have COVID-19, the disease caused by the novel coronavirus, CNBC reports. Full Story: The Verge
Amazon releases new Alexa voice style for long-form speech
Voice-to-text technology is a great way for many companies to automate interaction. And avoid doing that task in person. Full Story: Critical Hit