By Integrated Marketing Platform   | April 21, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

5 Online Marketing Strategies to Generate Immediate Business

If you are like most real estate agents and teams, right now you are trying to keep your pipeline full of buyer and seller leads, and a backlog of business for this month and the months to come. Full Story: RisMedia.com

Digital Marketing During a Recession: Build Your Strategy Today

Every recession has three stages: the initial drop, the slow climb out of it, and the growth that follows. Full Story: Business 2 Community

How the right content wins in account-based marketing

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Full Story: DigitalCommerce360

8 Best Practices for Unboxing Videos

Search for the term “unboxing” on YouTube and you’ll discover almost 80 million results. Full Story: Business 2 Community

3 Business Moves You Must Make Before The Economy Bounces Back

From entertainment to hospitality to real estate, most industries have taken and will continue to take an economic hit due to the COVID-19 crisis. Full Story: Forbes

Marketing in the Time of COVID-19

Marketers everywhere are figuring out how to adjust to the rapid changes caused by COVID-19. Full Story: Inside Higher Ed

Marketing With Influencers

Marketing data reveal the continuing COVID-19 disruptions. Full Story: Forbes

The 2 Things About Marketing That Never Change

Before you create a social media strategy or spend a single dime, be sure you understand these basic guidelines. Full Story: Entrepreneur

SOCIAL MEDIA

How Fiverr is adapting its ad strategy

Freelance marketplace Fiverr has adapted its advertising over the last six weeks by delaying an out-of-home campaign, tweaking the tone of its podcast ads and pivoting an in-person commercial shoot to be done remotely instead. Full Story: Digiday

Top Social Media Trends for Retailers: Instagram Stories, Influencers and Social Commerce

What’s the next big trend on social media? For retailers, the answer has huge implications for marketing strategies, ad spend, brand awareness and growth. Full Story: Total Retail

Put The Power Of Social Media Marketing At Your Fingertips

You may already be aware that social media sites are a communication medium you can use to establish a relationship with individuals, all around the globe. Full Story: Armenian Reporter

8 Powerful Ways to Extend Customer Support on Social Media

Social media platforms started as a way of interacting with friends and posting memes. Full Story: Social Barrel

SEARCH ENGINE

Mastering The Featured Snippet To Improve Your SEO In 2020

One of Google Search’s more recent additions is the featured snippet, which provides bite-sized information that quickly answers a given search query. Full Story: Forbes

A Brief Guide To Successful SEO Link Building In 2020

As the CEO of a full-service digital marketing agency, I see far too many marketers and website owners subscribing to outdated link-building practices in an effort to improve their SEO. Full Story: Forbes

SEO: It’s Like Ad Placement For Free

Ad placement for free, you say? Search engine optimization (SEO) is the practice of optimizing a website’s content so it ranks as high as possible on search engines. Full Story: Forbes

How You Should or Shouldn’t Use Synonyms for SEO

If you are working in SEO or just learning, at one time or another you have probably heard about synonyms by: Full Story: Search Engine Journal

MOBILE MARKETING

5 Ways Your Business Can Benefit From Developing A Mobile App

Although having a mobile phone was a privilege in the past, nowadays it’s a real necessity. Full Story: TechShout

Adjust: Mobile app sessions and installs see huge increase in Q1

The pandemic has played havoc with the real-world economy. Full Story: VentureBeat

10 Reasons To Reconsider Your Mobile-First Approach

At first blush, mobile as a platform appears to have forged a clear path toward world domination. Full Story: Forbes

40 Twitter Statistics Marketers Need to Know in 2020

With a lot more time inside the home due to COVID-19, you may also be finding yourself spending a lot more time on social media sites like Twitter. Full Story: Business 2 Community

DIGITAL SIGNAGE/ SCREEN MEDIA

5 Benefits of Enterprise Digital Signage Solutions

Enterprise digital signage solutions aren’t just for large orgs who want to affect behavior. There’re many advantages “free” solutions online can’t offer. Full Story: TechDecisions

Why convenience shopping matters more during lockdown

Living in the digital era, technology changes our lives on a continuous basis. Full Story: Bizcommunity.com

EMAIL MARKETING

Five Ways to Supercharge Your Email Marketing

With new social and messaging platforms emerging every day, it’s natural to wonder whether email is still relevant. Full Story: MarketingProfs.com

How to stay in touch with your customers via e-mail marketing

Have you ever thought about refreshing your email marketing strategy? Breathe new life into your email campaigns and reconnect with your customers in a different way? Full Story: FashionUnited UK

E-COMMERCE

How to Successfully Launch a New Product

Do you have a business, but want to add a brand new product to your catalog? Full Story: Business 2 Community

Ecommerce Entrepreneurship Grows as Unemployment Rises

The looming recession has sparked a boom in digital business. Full Story: Entrepreneur

PUBLIC RELATIONS

PR lessons from Game of Thrones

It’s day something or other of lockdown and we’ve decided to rewatch the entire Game of Thrones series, because hey why not? Full Story: Bizcommunity.com

77% Say PR Staff Safety is Top Priority, 50% Make Post-Virus Plans

Nearly 80 percent of senior PR executives we surveyed late in March said the health and safety of their staff was their top priority. Full Story: PR News

MARKET RESEARCH

Target Market Research for the Professional Services

Researching your target markets is one of the smartest business moves you can make. Full Story: Business 2 Community

Recent Conornavirus Outbreak to Impact Thioglycolates Market Growth

The worldwide market for thioglycolates is anticipated to touch US$ 137.7 Million towards 2029 end. Full Story: Market Research Blog

WEB DEVELOPMENT

The Stages of Development of a Website

Nowadays owning a corporate website is much more than a simple choice: it is a fundamental prerequisite for the success of any business. Full Story: Zobuz

A Beginner’s Guide to Progressive Web Apps

Today the Internet isn’t split between mobile and desktop. Full Story: Appinventiv

MARKETING AUTOMATION

How to Use a DMP to Improve the Customer Experience

Data Management Platforms have emerged over this past decade as the leading digital segmentation technology for media deployment… Full Story: Customer Think

The 4 best tools that you can use to stay organized at work during the pandemic

The world is struggling, and some say it’s worse than what World War II felt like. Full Story: Siliconindia.com

ANALYTICS & BUSINESS INTELLIGENCE

Mastering Business Intelligence: Turning Raw Data Into Measurable Results Across The Enterprise

In retail, managing business intelligence (BI) is less a matter of finding data, and more about drawing out the valuable insights hidden within that data. Full Story: Retail TouchPoints

How COVID-19 makes the business case for more analytics

The global COVID-19 pandemic has given the general public a crash course in data analytics, and a behind-the-scenes look into the decision-making processes involved in scenario planning. Full Story: Washington Technology

BRANDING AND DESIGN

How to Secure a Branding Investment During Turbulent Times

As a stakeholder in your company’s brand, you understand how important it is to invest in branding right now. Full Story: Built In

Here’s How Brands Have Pivoted Since The COVID-19 Outbreak

Since the COVID-19 outbreak many businesses have had to re-strategize, temporarily shut down or pivot offerings to stay afloat during these times. Full Story: Forbes

VOICE STRATEGIES

Apple’s Siri voice assistant now provides coronavirus advice

Apple has updated Siri to provide information to people who are concerned they have COVID-19, the disease caused by the novel coronavirus, CNBC reports. Full Story: The Verge

Amazon releases new Alexa voice style for long-form speech

Voice-to-text technology is a great way for many companies to automate interaction. And avoid doing that task in person. Full Story: Critical Hit

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