By Integrated Marketing Platform | May 19, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
A bold new marketing strategy for a brave new world
Across Europe, countries are seeing lockdown restrictions lifted and some semblance of ‘normal life’ is starting to resume. Full Story: The Drum
Creating a Strong Video Marketing Strategy
Video marketing is one of the most powerful ways to connect to customers online. Full Story: Business 2 Community
Why You Should Use Infographics in Content Marketing
People are overloaded with information these days. Full Story: Business 2 Community
3 Underrated Marketing Tactics That You Need To Implement Now!
For many small businesses that have pivoted in response to the ‘apocalypse’ that rages on outside our windows, the need for strong digital marketing has become more critical than ever. Full Story: Customer Think
How To Harness Effective Visuals In Advertising
Our world is changing, as is the way people gather information and communicate. Full Story: Forbes
How to reinvent your B2B marketing strategy in COVID-19
How can marketing leaders add the most value to their businesses in this new uncertain coronavirus landscape we find ourselves in? Full Story: B2B Marketing Online
Formulating a Content-Marketing Strategy for Your Self-Storage Business
Content marketing can be used to entice prospective self-storage renters and keep tenants engaged. Full Story: Inside Self-Storage
How to strengthen a marketing strategy plan during COVID-19
Some residents are over a month into self-quarantine and have made the appropriate adjustments for operating their business during this new uncertain climate. Full Story: Valley News
SOCIAL MEDIA
Social Media And Its Creative Challenges
Social media is a gold mine for new and creative trends – some can be very entertaining and some fall in my inspiration category. Full Story: Fiji Sun Online
Double Tap: How Social Media Has Changed E-Commerce
As people are shopping online more than ever, what impact does social media e-commerce have on retail as a whole? Full Story: License Global
4 Social Media Trends for Connecting With Customers During Coronavirus
From Instagram marketing to newer social platforms like TikTok, here’s the latest on social media marketing. Full Story: The Story Exchange
Using Social Media To Propel Your Entrepreneurship Dreams
COVID-19 has changed the way most businesses do their businesses, as almost every sector is now rethinking its outreach to its customers. Full Story: Net Newsledger
SEARCH ENGINE
13 SEO Strategies for SMBs During COVID-19
For many small businesses during COVID-19, it can be easy to think that with physical operations slowed or halted, you can let your marketing operations follow suit. Full Story: Business 2 Community
SEO content writing tips for writers
Over time I’ve had the chance to guide my associates on SEO content writing and also had to put through a couple of mentees on how to write content optimised for search. Full Story: Pulse
10 Steps to Make a Full Business Recovery from the Crisis
With the worldwide crisis over the past few months, everyone’s income has been in constant jeopardy, so they’ve been spending less. Full Story: Search Engine Journal
5 Steps To Take To Find Your Ideal SEO Agency
SEO is an essential part of any digital marketing strategy. Full Story: Seeking Alpha
MOBILE MARKETING
Understanding How Long It Takes To Develop A Successful Mobile App
Over the last decade, I have led the develop of over 100 mobile and web apps. My dedicated team and their work has impacted the growth of companies across many industries. Full Story: Customer Think
Top 12 Trends Shaping Mobile Application Development in 2020
With a whopping 3.5 billion smartphone users across the world, mobile apps undoubtedly enjoy a huge user base. Full Story: Customer Think
A Simple Five-Step Framework To Launching A Mobile App People Actually Want To Use
If you open the app store on your smartphone, it is easy to get overwhelmed with all of your choices. Full Story: Forbes
Mobile App Conversion Tracking and How It Can Help Your Business
One of the main trends of the modern tech world is mobile application development. Full Story: Customer Think
DIGITAL SIGNAGE/ SCREEN MEDIA
Robotic digital signage tackles COVID-19
As the world continues to battle the coronavirus, many technology companies are finding innovative ways to combat the virus, such as digital signage hand sanitizer dispensers or free virtual educational tools. Full Story: Digital Signage Today
3 ways digital signage can make a positive impact
Many companies are using digital signage to make a positive impact during the coronavirus outbreak. Full Story: Digital Signage Today
EMAIL MARKETING
The Best Time to Send a Marketing Email
I’m often asked about the best time to send a marketing email. The answer typically depends on several factors. A well-timed email can increase open and click rates. A poorly timed one can drive unsubscribes. Full Story: Practical Ecommerce
How to Connect During Crisis: Email Marketing and COVID-19
The COVID-19 crisis has changed everything about everything – including marketing. Many brands are using email as a nimble, personal tool to reach out to, reassure and remind audiences they are here for them. Full Story: Construction Equipment Guide
E-COMMERCE
How Ecommerce Stores Can Care About Their Customers During the COVID-19 Crisis
Now that online shopping is booming, it’s the best time for ecommerce stores to show they truly care for customers. Here are three ways to do it. Full Story: Search Engine Journal
4 Steps to Build a Strong eCommerce Strategy
The COVID-19 lockdowns have forced more businesses to consider their eCommerce options as an alternative to supplement their income, and to meet consumers where they’re active. Full Story: Social Media Today
PUBLIC RELATIONS
The secret to earned media coverage during COVID-19
The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story. Full Story: PR Daily
59% of Consumers Dismiss Corporate Pandemic Messages as ‘PR Efforts’
As we move into the third month of the novel coronavirus in the US, companies and organizations continue to debate their external communications. Full Story: PR News
MARKET RESEARCH
How Coronavirus is Impacting Market Research on SIP Clients Market 2019 and Analysis to 2033
The global SIP Clients market study encloses the projection size of the market both in terms of value (Mn/Bn US$) and volume (x units). Full Story: News Distinct
Qualitative or Quantitative Marketing Research: Which is Better?
Marketing research plays a crucial role in the implementation of business strategy; Full Story: Business 2 Community
WEB DEVELOPMENT
Top 6 Open Source Frameworks for Backend Web Development
In this present IT era, web development is one of the most common words which most of the people is acquainted with. Full Story: H2S Media
The creation process of html5 web games
HTML5 technology is the merging of traditional web development tools and the HTML web page format into a powerful and user-friendly tool that has many advantages over other types of web application development. Full Story: New Jersey News Network
MARKETING AUTOMATION
Marketers Need AI, and AI Needs Marketers
For marketers, AI is perhaps the most intimidating abbreviation flying around the boardroom, the event hall, and the company Slack channel. Full Story: MarketingProfs.com
Four key steps to choosing (or replacing) a marketing automation platform
Your team’s time is valuable. Stop spending so much time every day with manual marketing processes, and start automating. Here’s how. Full Story: MarTech Today
ANALYTICS & BUSINESS INTELLIGENCE
Running business intelligence using data: Connect the dots
At our user summit last summer, one of our customers ended her keynote with the words, “Are we connecting the dots, or just collecting them?” Full Story: Information Age
Enterprise AI and the art of business intelligence
AI means different things in different situations and as such it can be tricky to define. Full Story: The Engineer
BRANDING AND DESIGN
In Depth Guide to Business Logos
The best logos in the world look like they were really easy to design: they are relevant for the brand they are used by, they are instantly recognizable, and above all they are simple. Full Story: Business 2 Community
Why Business Is Nothing without Brand
Agreat business model is truly nothing without the right brand and marketing behind it. Full Story: LA Progressive
VOICE STRATEGIES
Amazon Sues Over Fake Alexa Tech Support Apps
Amazon is suing two companies for targeting Alexa voice assistant users with a “widespread tech support fraud” scheme. Full Story: Voicebot.ai
How a Chinese AI Giant Made Chatting—and Surveillance—Easy
Alexa can tell you the weather. Siri knows a few jokes. In China, voice-computing company iFlytek built similar smart assistants beloved by users. But its tech is also helping the government listen in. Full Story: WIRED