By Integrated Marketing Platform | June 05, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Are the Most Important KPIs for Content Marketing?
Here’s how to use KPIs to measure the success of your content marketing campaign and improve on it. Full Story: Business.com
Coronavirus Landing Page Strategies That Work
For more than a month, I’ve been writing content to help digital marketers keep on keeping on. Just because we’re in a crisis doesn’t mean that money stops. Full Story: Business 2 Community
Are You Charging Enough? A Quick Guide to Digital Marketing Prices
The demand for digital marketing services has never been stronger. Are you charging enough? Too much? Read this guide to find out. Full Story: Search Engine Journal
Marketing Team vs. Marketing Agency: Which One Makes Sense for Your Business?
Marketing is an essential function of any business. It’s how you spread brand awareness, communicate with your audience, and grow your customer base. Full Story: Business 2 Community
A New Reality For Marketing And Customer Experience In 2020
Back in February, I wrote about my 2020 predictions for marketing and customer experience. Full Story: Forbes
3 Data-Driven Tips for Choosing Blog Topics
Content marketing is important. I know, I know…this is not the first time you have heard this. Full Story: Business 2 Community
Marketing in the age of Covid-19
IN HARD times, expenses like marketing are among the first to be cut as businesses work to protect cash flow. Full Story: The Business Times
Overlooked Digital Marketing Strategies that Add Value
As you build a library of content, you will eventually encounter a different challenge. Full Story: Business 2 Community
SOCIAL MEDIA
How Social Media FOMO And Competition Can Damage Your Business
FOMO not only affects academic performance, but can negatively impact job performance as well. Full Story: Forbes
Six ways to use social media for your business during a crisis
Social media is an advertising tool that has changed the digital advertising landscape forever. Full Story: Media Update
Social Media: How to Quickly Investigate on TikTok
TikTok is a social media service used to create and share quick videos that are 3-15 seconds short (or 3-60 seconds on a loop) from your smartphone. Full Story: Security Boulevard
Using social media to drive sales
Social media consumption in the US alone has increased by 32 percent during the coronavirus pandemic, highlighting an important medium for small businesses to utilize to drive sales. Full Story: Inside Tucson Business
SEARCH ENGINE
How Keywords Bring You Customers
Like hashtags, keywords help a computer’s brain (the algorithm) to understand what a piece of content is about. Full Story: Business 2 Community
SEO: Search Console Is an Untapped Source of Keyword Data
Search optimizers erupted. How could we know which keywords to focus on? Which keywords drove profits? Full Story: Practical Ecommerce
HOW TO MAKE YOUR SEO STRATEGY SUCCESSFUL WHILST WORKING FROM HOME
SEO is ever-changing as the way people interact with each other and businesses over the internet. Full Story: BBN Times
Ahrefs vs SEMrush (2020) – The Ultimate Comparison Guide
In the present internet-enabled world, search engine optimization or SEO has much importance to companies, individuals and others compete with their website. Full Story: YourStory.com
MOBILE MARKETING
Mobile app marketing trends that are here to stay in the post-COVID-19 world
People are getting attached to applications that swiftly, and smartly, solve their problems. This, by and large, can evolve into a gold mine for app marketers. Full Story: YourStory.com
The 21 top mobile app design companies of 2020
These developers can help businesses build engaging apps that result in high interaction levels from users, DesignRush found. Full Story: TechRepublic
3 Powerful Ways to Slash Mobile App Security Costs
The economic impact of COVID-19 has forced many companies to pursue a variety of cost controls across the business. Full Story: CIO
Why Google and Apple Stores Had a Covid-19 App With Ads
When users open the Contact Tracing app on their phones, they expect to see an alert saying where they were exposed to the new coronavirus. Full Story: marketscreener.com
DIGITAL SIGNAGE/ SCREEN MEDIA
Ecosystem thinking is the path to future digital signage growth
Our industry is more diverse than it’s ever been. The IHS Markit Digital Signage Industry Market Tracker presents separate data in eight vertical markets, and many of these verticals are themselves very diverse. Full Story: Digital Signage Today
Are touchscreens worth it during COVID-19?
As the world continues to tackle the COVID-19 pandemic, customers are starting to change their habits, especially when it comes to germs and touching surfaces. Full Story: Retail Customer Experience
EMAIL MARKETING
It’s time to rethink email marketing
Email marketing is not an outdated means of communication. Full Story: Media Update
The Balance Between Educating and Selling in Your Email Marketing
Yes, I know you’re thinking to yourself, email marketing is tricky. Full Story: myasbn.com
E-COMMERCE
When it comes to Pinterest ads for eCommerce, the number one thing you should be considering is how Pinterest fits into your entire marketing and DIY SEO strategy. Full Story: Business 2 Community
How eCommerce Integration Saved my Life
I have seen many E-Commerce websites struggle with the many aspects of running a successful online business. Full Story: Business 2 Community
PUBLIC RELATIONS
Handling PR In A Crisis Situation: 12 Expert Tips
When a company makes a misstep, it’s up to the PR team to do damage control. Full Story: Forbes
What Facebook Shops means for the future of e-commerce
As the social media giant takes another step forward—and COVID-19 spurs more consumers to shop online—marketers and PR pros are rethinking online strategies. Full Story: PR Daily
MARKET RESEARCH
75 Market Research Questions to Ask
Market research sounds so formal. Yet it doesn’t have to be. Full Story: Small Business Trends
Custom Market Research Solution Helped an Insurance Company to Achieve Savings of Over $1.2 Million
A well-known market intelligence company, Infiniti Research, has partnered with several global companies across industries to help meet their strategic objectives and implement seamless route-to-market strategies through turnkey solutions. Full Story: Business Wire
WEB DEVELOPMENT
Web Development Life Cycle: A New Methodology for Web Development
Before you hire someone for web development, you need to understand the web development life cycle. Full Story: Patch.com
Ecommerce Website Development Mistakes
In this digital age, most of the businesses have their own eCommerce website. Full Story: Toolbox
MARKETING AUTOMATION
AI in martech – Five problems it solves for marketers
From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Full Story: ClickZ
HubSpot to be Listed as a top Marketing Automation Software on 360Quadrants
HubSpot Marketing Automation is a solution to all the concerns of growing businesses pertaining to inbound marketing and lets businesses automate and customize workflows for both simple and complex tasks. Full Story: WhaTech
ANALYTICS & BUSINESS INTELLIGENCE
The 10 Best Data Analytics And BI Platforms And Tools In 2020
As we start a new decade, the top trends for business analytics platforms are cloud, artificial intelligence, automation, on-device (edge) analytics, and augmentation. Full Story: Forbes
Business Intelligence Analyst – BI Convenience
As a BI Analyst you will act as a connector between engineers and stakeholders. Full Story: The Business of Fashion
BRANDING AND DESIGN
Review Your Branding From A Seller’s Perspective
Branding: We either love it or we hate it. Full Story: Forbes
Evolutionary Branding: How To Create An Effective Logo
My background is working with very well-known brands. About five years ago, I founded an agency with the purpose of taking the tools that we’d developed over the years for big brands and applying them to small businesses, startups and nonprofits. Full Story: Forbes
VOICE STRATEGIES
All you need to know on the BBC’s new voice assistant to rival Siri and Alexa
The BBC has revealed it is working on its very own voice assistant to rival Amazon’s Alexa and Apple’s Siri. Full Story: Evesham Journal
Alexa Can Drop In on All Your Echo Smart Speakers at Once
Amazon Alexa device owners can now use the Drop In feature to turn all of their Echo smart speakers and smart displays into a unified conversation across multiple rooms. The expanded Drop In is part of a range of updates to Alexa announced by the company this month. Full Story: Voicebot.ai