By Integrated Marketing Platform | July 03, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
2020 Video Marketing Trends And Predictions
The popularity of video as an information and entertainment conduit is on the rise. Cisco has predicted that by 2022, video will make up 82% of all IP traffic. Full Story: Forbes
How To Fund Unexpected Marketing Costs
With budgets already strained by COVID-19, Marketers must find new sources of funding for efforts to address customers’ top of mind concerns. Full Story: Which-50
How To Add Value To Your Agency In A Struggling Economy
Our society may start returning to some semblance of normalcy in the slow of Covid-19. Full Story: Forbes
How marketing diversification may boost your company’s bottom line
The importance of diversity has become a larger blip on everyone’s radar lately, but what’s also important to be conscious of is that diversity relates to much more than just people. Full Story: Inside Tucson Business
Why Your Fintech Strategy Needs Content Marketing
Customer preferences within the financial services industry are growing more sophisticated as people expect convenience and personalization. Full Story: Business 2 Community
Seven Ways To Leverage Customer Complaints For Positive Business Growth
Customer complaints are an inevitable part of a business, but it can be discouraging to deal with them. Full Story: Forbes
5 Customer Retention Tips You Can Use Today
So, you’ve managed to accumulate a ton of leads and customers but can’t get them to stick around. Full Story: Business 2 Community
75 Creative Online Marketing Strategies for Businesses on a Tight Budget
Increasing competition and an online audience with a decreasing attention span, make it a challenge to find the best and most cost-effective way to market your business. Full Story: Business 2 Community
SOCIAL MEDIA
Importance of the Followers’ Number in Your Business Promotion on Twitter
Twitter remains one of the most popular social platforms for business promotion. That is because it shows very fine results in that matter. Full Story: Programming Insider
Top 5 Social advertising tips for Independence Day 2020
With summers just around the corner and the national holiday of Independence Day just 2 days away, the moods are merry but the times are thick. Full Story: Martechcube
B2B Advertising: 20 Examples of Terrific B2B Social Media Ads
B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. Full Story: KoMarketing Associates
5 Mistakes You Might Be Making in Social Media Marketing
Social media is one of the best ways to market your business, no matter what industry you belong to. Full Story: Multichannel Merchant
SEARCH ENGINE
The Great 2020 Dumpster Fire Has Brought Us the Chance to Reinvent SEO
Several lifetimes ago in 2019, we watched emerging trends like buy-online, pick up in store (BOPIS), curbside pickup, SEO, and the rise of ecommerce. Full Story: Grit Daily
Megabyte explains the important SEO campaigns to drive organic traffic
Great SEO depends on the execution of the right theories at the right time. Megabyte Dubai explained the top SEO campaigns needed to drive organic traffic. Full Story: WhaTech
Top 10 Tools for Bulletproof SEO Content Strategies
Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to source it with this in-depth tool review. Full Story: Search Engine Journal
After Doing On-Page SEO – What’s Next?
On-page optimization is just the beginning. Find out what’s next after you’ve optimized all your on-page elements and reached a plateau. Full Story: Search Engine Journal
MOBILE MARKETING
What Apple killing the IDFA means for mobile marketing
Tremors from Apple’s bombshell revelation at WWDC last week that the IDFA will effectively be killed continue to reverberate. Full Story: Pocket Gamer.Biz
Despite a 39% rise since the March 20 lows of this year, at the current price of around $104 per share, we believe T-Mobile’s stock (NASDAQ: TMUS) has more upside left. Full Story: Forbes
Mobile Advertising Is Now Bigger Than TV, But It’s Still Dull
Mobile advertising is among the most theoretically successful forms of advertising ever. Full Story: Forbes
To Advertise Or Not To Advertise During A Crisis
The internet has been and will continue to be an essential tool during the coronavirus crisis. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
2 ways digital signage can make your store post-quarantine ready
As states reopen, many retailers are struggling to set standards in place to protect both employees and customers. Full Story: Kiosk Marketplace
5 Interactive Digital Signage Dos and Don’ts
Let’s start off by saying there is no one way to produce interactive digital signage. Full Story: Digital Signage Connection
EMAIL MARKETING
Three Reasons Email Is Hitting Its Stride In ‘Middle Age’
Once upon a time, digital marketing was considered to be a young person’s industry. Full Story: Forbes
How to Use Email to Boost PR and Sales
Here’s how you can make the most of email to ensure you communicate successfully in 2020 and beyond. Full Story: Entrepreneur
E-COMMERCE
Selling on Etsy: How to Get Started in Just 10 Days
You’ve found your product. You’ve identified your market niche. Now it’s time to set up your shop and start selling on Etsy. Full Story: Business 2 Community
How to Re-Start Online Business Post COVID-19
The discovery of a novel coronavirus turned into a pandemic for the world and affected the lives of billions of people. Full Story: YourStory.com
PUBLIC RELATIONS
Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains
We need to redefine how failure in digital PR is viewed. Here’s how setting expectations and defining your campaign goals can help. Full Story: Search Engine Journal
Five Tips For Leveraging PR During A Recession (And Why It’s Critical)
Recent world events have unfortunately resulted in many cuts within companies and organizations, which is creating a recession and a possible depression. Full Story: Forbes
MARKET RESEARCH
75 Market Research Questions to Ask
Market research sounds so formal. Yet it doesn’t have to be. It can be part of your daily marketing activity if you adopt one of the best and easiest techniques: simply ask questions. Full Story: Small Business Trends
For ‘Insta-brands,’ boycotting Facebook advertising isn’t easy
Buying advertising is one way businesses large and small tell consumers what they’re all about. Not buying ads can be a way of doing that too. More than 200 companies have signed onto a pledge not to run ads on Facebook or its subsidiary, Instagram, through July in an effort to pressure Facebook to remove hateful and racist content from its site. Full Story: Los Angeles Times
WEB DEVELOPMENT
Want a great developer? Stop obsessing over resumes and share a falafel
If you Google “freelance developer vetting process,” you’ll be bombarded with more than a quarter million results. Full Story: TNW
As augmented reality grows in importance, AR experts share their tips on coding for it. Full Story: Creative Bloq
MARKETING AUTOMATION
10 Key CRM Functions and How They Help
Management guru Peter Drucker said, “The purpose of business is to create and keep a customer.” Full Story: Software Advice
5 Things You Should Automate (And What You Shouldn’t)
We come across automated marketing and content on a daily basis, whether it’s an appointment reminder at the dentist, a birthday greeting from your favorite online retailer, or a welcome email when we sign up for offers. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
What is Data Literacy and its Importance
We hear a lot nowadays about “data literacy,” however not many stop to consider what the term truly implies. Full Story: Analytics Insight
More AI, ease of use will shape Sisense analytics platform
The Sisense analytics platform is known for its augmented analytics capabilities and ease of use, and as it moves… Full Story: TechTarget
BRANDING AND DESIGN
Why Do I Need Online Business Reviews?
It’s not hard to understand why a local business owner would forsake reviews altogether. Full Story: Business 2 Community
How To Future-Proof Your Brand With Community Marketing
Today’s current events are forcing companies of all shapes and sizes to re-evaluate their marketing strategies and find new ways to connect with consumers in order to stay relevant. Full Story: Forbes
VOICE STRATEGIES
Mozilla Updates Massive Open Source Voice Data Collection
Mozilla has released a large set of voice data as part of its Common Voice program. The open-source collection of transcribed recordings and metadata is offered by Mozilla to designers of voice apps and voice-enabled devices. Full Story: Voicebot.ai
Five easy-to-use Alexa commands to get you started with a voice assistant
Amazon Alexa can be fun but also incredibly useful, especially for older, vulnerable or isolated people. Find out how with our beginner’s guide. Full Story: Which?