By Integrated Marketing Platform | July 28, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Sustaining Business Growth During COVID19 with Digital Marketing Services
Due to the current pandemic, the unsolicited lockdown all around the world decapacitated a lot of businesses, particularly brick-and-mortar stores. Full Story: WhaTech
Why digital literacy is important for everyone, not just the experts
In digital advertising, we tend to do the same. Full Story: AdNews
A Big Startup Mistake: Hiring The Wrong Head Of Marketing
Talk to young, aspiring marketers and many will glamorize working at startups—no bureaucracy, rapid-fire decision making, and a disproportionate level of responsibility. Full Story: Forbes
To Crack The Influencer Marketing Code, Brands Need To Give Up Control
Influencers are the most powerful tool in marketing. The problem is, most brands use them wrong. Full Story: Morning Brew
Five B2B Marketing Strategies for Pandemic Survival and Beyond
Understatement of the decade: The pandemic has changed the way we do busines. Full Story: MarketingProfs.com
Before COVID-19 burst in and rearranged so many of our priorities and perceptions, I asked Marketing Hall Of Fame member Al Ries for his views on generational issues. Full Story: Forbes
‘Word of Mouth’— an effective yet an overlooked marketing concept
In a fast-paced life that we are living today, brands have to ensure they do their best to stand out of the clutter and bring about a difference in their customer’s lives. Full Story: Best Media Info
Actionable Strategies In Real-Time Marketing Using Sentiment Analysis
If you work in a digital marketing agency, the following scenario will likely be familiar: You get a call from a stressed-out client and hear their voice shaking on the other end of the line, their words filled with anxiety. Full Story: Forbes
SOCIAL MEDIA
4 Ways to Get Started with WhatsApp for Business
While Facebook Messenger is the most popular messaging app in most Western regions, WhatsApp is also hugely popular, with a growing number of people turning to the app due to its more robust privacy features. Full Story: Social Media Today
A Breakdown of Every Major Social Media Platform for Business Owners
How every social media platform can play a big part in expanding your brand. Full Story: San Antonio Express-News
Selling on an eCommerce Site vs. a Social Media Marketplace
While there are important differences between selling on a social media marketplace or in your own eCommerce store, there are some similarities in how you should approach things. Full Story: Born2Invest
The customer as the new social media influencer
The food business has taken an outsize hit from covid-19 as restaurants have been closed and many are wary to order in. Full Story: Livemint
SEARCH ENGINE
10 On-Site Technical SEO Factors to Assess in an SEO Audit
Your SEO audit must uncover any common technical SEO issues preventing your site from ranking. Here’s what to check for and how. Full Story: Search Engine Journal
Top 10 SEO Strategies to Perform in 2020
When you know the requirements and issues of your intended target audience, you can give them what they need. Full Story: Communal News
How to Improve Your Website’s E-A-T
Find out what role E-A-T plays (and does not play) in Google’s algorithms, plus tactics to promote trust in your own website. Full Story: Search Engine Journal
Link Profile Audit: 28 Things to Check
Here’s how to maintain a healthy link profile and ensure bad backlinks don’t get bad enough to bite you with periodic link profile audits. Full Story: Search Engine Journal
MOBILE MARKETING
New Release: WooCommerce PWA Mobile App Plugin (v1.0.1)
Progressive Web Apps are taking over the mCommerce landscape & many businesses are benefiting a lot from it without making much effort. Full Story: WhaTech
Nate Is Ready to Handle Your Mobile Checkouts
The new mobile app aims to provide a frictionless experience as the first universal accelerator for online checkout. Full Story: WWD
5 Ways Fitness Mobile Apps can Help You to Improve Your Fitness
Over the past few years, sedentary lifestyle has become one of the prime reasons for various health issues. Full Story: WhaTech
How Banking Apps and Mobile CX Still Disappoint Consumers
COVID-19 necessity introduced more Americans to mobile services than many marketing campaigns did. Full Story: The Financial Brand
DIGITAL SIGNAGE/ SCREEN MEDIA
U.S. billboard ad spending dealt a blow
Surprising as it may seem now, 2020 was supposed to be a great year for billboard ads. Full Story: Northwest Arkansas Democrat-Gazette
Why beverage startup United Sodas is testing out a new out-of-home strategy
Outdoor advertising has plummeted overall as Americans stay off the roads, but new opportunities for brands to reach local customers are emerging. Full Story: Digiday
EMAIL MARKETING
8 Great Email Marketing Tips for eCommerce – and 1 Absolute Gamechanger
Running an eCommerce website is hard work. Full Story: News & Features
Don’t Waste Time! Use these Email Marketing Services to Grow Your Business
Email remains relevant. Although you may think that social media has overtaken email marketing, you should not ignore the value of email marketing. Full Story: Social Barrel
E-COMMERCE
Understanding ‘Explanations’ in Google Ads
You may have noticed blue, hyperlinked performance stats recently in your Google Ads interface. This is a new feature called “explanations.” In this post, I’ll explain explanations and how they can improve results. Full Story: Practical Ecommerce
Essential steps for online marketplace success
As an eCommerce seller, your success relies on the online marketplaces and determines your audience, your reach, a good chunk of your overhead costs, and the policies and rules you have to abide by as a seller these bring a good impact on your reputation. Full Story: WhaTech
PUBLIC RELATIONS
Workplaces will never be the same again – and PR is no different
After Covid and civil unrest in America, there’s a sense that the working culture of an advertising or PR agency will have changed permanently. Full Story: iNews
With Media Titles Closing, What’s That Mean For PRs?
The media and communications industry suffered another massive blow this week when Bauer Media announced the closure of eight beloved titles, including Harper’s Bazaar, Instyle, Men’s Health and Ok! Magazine. Full Story: B&T
MARKET RESEARCH
DIY Market Research Soars as Marketing Budgets Decline due to COVID-19 Pandemic
70% of market research professionals say they are likely to transition to more DIY tools in the next year. Full Story: GlobeNewswire
The study provides a detailed overview of the Global Online Video Platforms Market for the 2020-2026 forecast period. It contains credible information that provides valuable insights into the Global Online Video Platforms Market. Full Story: EIN News
WEB DEVELOPMENT
Why having a great website is important for real estate professionals
The advancements in technology paved the way for the internet to offer any kind of information readily available and accessible. Full Story: Business Matters
How to learn Java: These are the best online courses
Whether you’re a total newbie or an experienced coder who wants to brush up on your skills, we’ve rounded up the best online courses for this in-demand programming language. Full Story: Mashable
MARKETING AUTOMATION
The Top Marketing Trends: Automation and AI Are the ‘New Normal’
Marketing has always been a fast-paced industry, with the pace quickened constantly by readily available and rapidly developing technology. Full Story: Destination CRM
Artificial Intelligence Loses Some Of Its Edginess, But Is Poised To Take Off
More than a decade ago, Nicholas Carr, in his work Does IT Matter, suggested that the widespread availability and low prices of technology made it more of a utility like electricity or water, versus a competitive differentiator. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How Conductive Additive Market Segments Growth Boosting New ‘Income Cycle’?
A new business intelligence report released by Advance Market Analytics with title “Global Conductive Additive Market Insights, Forecast to 2025”. Full Story: Market Research Posts
Top 10 Deep Learning Frameworks for Every Data Scientist
In case of superintelligence, Deep Learning systems can even exceed the cognitive powers of the human brain. Full Story: Analytics Insight
BRANDING AND DESIGN
Why Your Personal Branding Efforts Shouldn’t Scare Your Employer
Let’s get one thing straight: your personal branding efforts aren’t a threat to your firm. In fact, your employer should be thrilled by your initiative. Full Story: Business 2 Community
Change now? Five reasons this is the time to find a new brand
In the last several months, we’ve all been forced to change and rethink a lot of the ways we work and live. Full Story: Inman
VOICE STRATEGIES
Amazon’s “Alexa for Apps” Will Enable You to Control Any App Using Voice Commands
Amazon’s Alexa is already competent enough but here is Amazon’s new feature which took their Voice Assistant game a notch higher. Full Story: Beebom
Amazon Delays Prime Day…And Other Small Business Tech News
Here are five things in technology that happened this past week and how they affect your business. Did you miss them? Full Story: Forbes