By Integrated Marketing Platform | August 11, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Should sales enablement play a bigger role in marketing strategy?
Sales enablement is changing – the prospect has changed the terms of engagement. Full Story: Diginomica
Five Tips for Developing a Marketing Strategy While Dealing with Uncertainty
The crisis has given advisors an opportunity to enhance their marketing approach to more efficiently target and communicate with current or prospective clients. Full Story: Travel Market Report
Reinventing Your Digital Marketing Strategy Post-Covid
I started a global branding and marketing firm 19 years ago. Full Story: Global Banking And Finance Review
Why You Should Be Using Video Marketing To Connect with Local Audiences
While there are numerous ways to get the word out about your business, a critical component of any successful online marketing strategy today involves video marketing. Full Story: Street Fight
How SMEs should approach marketing during COVID-19
It’s no secret that the COVID-19 pandemic has completely torn through the global economy and disrupted how society lives, works and communicates. Full Story: Elite Business Magazine
5 Reasons Why Instagram Carousels Are a Secret Weapon For Brand Loyalty and Engagement
Instagram marketing should be at the forefront of any digital marketing strategy. Full Story: Digital Information World
Why Some New Managers ‘Rip Everything Up’ And How To Avoid It
Let’s say you are running a new service — running like crazy. Full Story: Forbes
Here’s How Your New Business Can Reach Customers Without Overspending On Ads
As a small business just starting out, you’ll need to attract customers to keep your new company afloat. Full Story: Forbes
SOCIAL MEDIA
What Marketers Need to Know About People’s Social Media Patterns During the Pandemic
Social media usage is both increasing and changing in the COVID-19 era. Here are some lessons and new best practices to embrace the trends. Full Story: Business.com
The Confusing Truth About Corporate Social Media Monitoring
Many companies have a corporate policy stating that employees cannot use personal social media accounts for work. Full Story: Business 2 Community
LinkedIn Publishes New Guide on How to Make Best Use of its Platform
LinkedIn has published a new guide to help social media managers make best use of the various tools the platform has to offer, in order to maximize engagement, boost content reach – and ultimately, fuel sales potential through LinkedIn connections. Full Story: Social Media Today
How to Grow Your Social Media Presence Organically According to Jeremy Arthur Morris
Across social media platforms, countless new accounts are created and new people arrive on popular social sites every single day. Full Story: Influencive
SEARCH ENGINE
SEO tips to improve your online presence
In the COVID-19 world that we now live in, many businesses are making the leap to online sales and more online interaction with customers. Full Story: San Angelo Standard Times
How to find a suitable SEO agency
If you have your own company, regardless of its size, you need to have a great SEO strategy if you want to be successful. Full Story: Business MattersBusiness Matters
Google suffered a glitch that negatively impacted search quality. This was not an update. It was a mistake of some kind. Full Story: Search Engine Journal
SEMrush vs Ahrefs (2020): Review & Comparison of Top SEO Tools Published by Instructify
Search engine optimization (SEO) experts at Instructify have compared two of the top SEO and keyword research tools for 2020, Ahrefs and SEMrush. Full Story: Business Wire
MOBILE MARKETING
The Many Moves That Pushed T-Mobile Ahead Of AT&T
T-Mobile recently announced that it has surpassed AT&T in total number of customers becoming the #2 wireless provider in the United States. Full Story: Forbes
We’ve answered 6 of your most burning questions about Yahoo Mobile
Switching mobile phone carriers can be a daunting task. For many of us, that committment to our phone companies is more personal than we let on. Full Story: Yahoo Sports
Mobile is moving in: Is your network ready?
With mobile applications becoming increasingly instrumental to near-premise and on-premise operations, it’s important to consider whether the enterprise network is prepared to absorb those functions seamlessly and securely. Full Story: Fast Casual
Russia finds Apple to have abused its dominant position in the app game
It appears that Apple may be forced to make changes to its App Store due to a regulatory ruling, however, that it won’t be US or EU regulators clamping down on the tech giant, despite an ongoing probes into the way the business operates. Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
OOH in a pandemic: When crisis catalyses collaboration
When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board. Full Story: Bizcommunity.com
Digital Out Of Home Market healthy pace throughout 2016 – 2026 just published
Digital out of home is a type of advertising, which reaches the consumers when they are out of their homes through digital billboards in airports, subways, bus stops and street furniture’s among others. Full Story: Lake Shore Gazette
EMAIL MARKETING
Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?
With email revenue up 86%, brand messaging needs to consider customer mindsets and environments. Full Story: Adweek
The Research Behind Effective Email Send Times
If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. Full Story: Business 2 Community
E-COMMERCE
Design Ecommerce Experiences to Handle Increasing Demand
As the pandemic causes an increase in online purchasing activity, ecommerce platforms are collapsing in droves, unable to keep up with the expanding volume of visitors and transactions. Full Story: CMSWire
Ecommerce Rules 2020: The Road Ahead For Etailers
The rules set out a level playing field for all ecommerce players and are a significant step towards better digital governance. Full Story: Inc42 Media
PUBLIC RELATIONS
How to approach influencer marketing through a PR lens
When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner. Full Story: PR Daily
Using PR For Restaurant Marketing
Living in the New York City market, I have grown accustomed to the noisy chatter that restaurateurs make attempting to lure guests into their restaurants. Full Story: Forbes
MARKET RESEARCH
Microsoft India today released new research revealing that organizations that combine deployment of AI with skilling initiatives are generating most value from AI. Full Story: Microsoft
E-Commerce Market Opportunities And Strategies To 2030: COVID 19 Impact and Recovery
The Business Research Company offers “E-Commerce Market Global Report 2020-30: Covid 19 Growth And Change” in its research report store. Full Story: openPR
WEB DEVELOPMENT
10 Incredible Things You Can Do Using Php In 2020
PHP is one of the most popular and important programming languages. This language has its own fame. Full Story: YourStory.com
What is headless CMS and what to look for when selecting the perfect headless partner. Full Story: ITProPortal
MARKETING AUTOMATION
Why marketing technology utilisation is taking on new urgency
Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Full Story: CMO
The Best Marketing Automation Software for 2020
Your marketing team is as distributed as the rest of your company due to the coronavirus. Marketing automation helps keep communications on schedule and trackable. We test top players to help you find the right platform. Full Story: PCMag UK
ANALYTICS & BUSINESS INTELLIGENCE
Five Ways To Start Building Marketing Analytics Data Literacy
Making marketing analytics more approachable is a common challenge that many businesses face today. Full Story: Forbes
The Ultimate Marketing Analytics Checklist: How to Get the Most Out of Your Data
Pie charts. Bounce rates. Line graphs that look like ski trail maps. They’re enough to make even the most sophisticated marketer’s head spin. Full Story: The Content Standard by Skyword
BRANDING AND DESIGN
Renewing Your Brand In The Trust Economy
Trust is the glue that holds civilization together. Overstated? I don’t think so. We are in an unprecedented — and weird — time right now, when trust of anything and everything seems to be at an all-time low. Full Story: Forbes
How to amplify your brand with purpose-driven creative
Now, more than ever before, brands are supercharging their campaigns with purpose-driven creative. Full Story: The Drum
VOICE STRATEGIES
Google is Listening to Your Recordings Again – If You Let It
After a year’s hiatus, Google is to resume saving voice recordings made by its users – but, only if they actively opt in to the program. Full Story: Tech.co
Google Assistant to soon power hands-free texting, YouTube Music discovery integration
Google continues to make Google Assistant integrated into a lot of its apps, devices, and the whole eco-system. We will soon be getting a “hands-free” voice typing feature where you can go ahead and send messages without having to touch your phone (or at least barely). Full Story: Android Community