By Integrated Marketing Platform | August 14, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Ways Small Businesses can Approach Marketing During a Crisis
The devastating impacts of the COVID-19 have been felt across diverse walks of life. Full Story: Shared
Marketing tips for small businesses
Marketing is crucial for every business. When starting out it might be difficult to know where to begin, but we’ve compiled a list of tips for you to market well. Full Story: Tech Advisor
Top Benefits Of Digital Marketing Techniques
Whether you agree with me or not, digital marketing is growing at a rapid rate. Full Story: Digital Market News
Behind the scenes of landing page marketing in 2020
If you usually read our articles you will know that, at the time, we were already talking about landing pages. Full Story: Explica
How performance marketing is reinventing ROI?
A performance-based marketing strategy is nothing without setting the ROI goals. Full Story: Business Insider
11 Best Strategies To Connect With The DIY Market
The DIY movement has witnessed a renaissance since the rise of visual-based social media platforms like Instagram and Pinterest. Full Story: Forbes
Promoting your business this summer
Summer months can be slow for many industries, particularly during this unusual summer, so now is the perfect time to refresh your marketing strategy and attract new customers. Full Story: Inside Tucson Business
How To Ensure Authenticity In Marketing: 12 Critical Tips
Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Full Story: Forbes
SOCIAL MEDIA
Should you use social media influencers in crisis comms?
While the use of influencers is a popular marketing strategy, new research indicates that deploying them for crisis communications can increase distrust in a brand and risk consumer backlash. Full Story: Warc
Get yourself off social media: A guide to deleting your accounts
Want to delete your social media accounts? Ready to be rid of the friends lists, the ads, the notifications? We hear you. Here are all our guides on how to do it. Full Story: TNW
The key to generating a social media community of followers
When a business has an online community, it has a great chance of a prosperous future. Full Story: More About Advertising
What Role Should Social Media Play in Discovering Vulnerabilities?
The reasons application vulnerabilities show up this often on social media before they get logged in the NVB are multiple. Full Story: Security Boulevard
SEARCH ENGINE
A simple guide on the difference between SEO and SEM
When you’re starting out marketing your business, you might see a lot of terms that are confusing. They start to run together. Full Story: AZ Big Media
Google SEO 101: All About Canonicalization
Google dispels common myths surrounding canonicalization in its latest episode of the SEO Mythbusting video series. Full Story: Search Engine Journal
YouTube Lead Forms: Just The Facts
Google has added lead form extensions to YouTube, giving advertisers another outlet for capturing leads and reaching customers. Full Story: Digital Media Solutions
29 Questions to Ask Potential SEO Clients
Are you demonstrating your SEO expertise? Show your potential SEO clients that you know what you’re doing by asking most (or all) of these questions. Full Story: Search Engine Journal
MOBILE MARKETING
Fortnite removed from mobile app stores after payment kerfuffle
Fortnite has been booted off both Google and Apple’s app stores after it implemented alternative payment options in the app that violated their policies. Full Story: E&T Magazine
7 Ways Artificial intelligence is Revolutionizing the Mobile App Industry in 2020
Artificial Intelligence is redefining how we look at technology and use it. Full Story: Innovation & Tech Today
Mobile Ad Platform Vivoom Shuts Its Doors Due To The COVID-19 Economy
Vivoom, a Boston-based mobile ad platform focused on user-generated ad campaigns, closed its operations on Wednesday, a victim of the pandemic economy. Full Story: AdExchanger
How to log out of Netflix on the mobile app or from all of your devices at once
You should log out of your Netflix account when you’re not using your usual devices. Full Story: Business Insider
DIGITAL SIGNAGE/ SCREEN MEDIA
Workplace Signage for Social Safety
As the world emerges from COVID-19 lockdowns, businesses and other organizations have begun reopening their doors. Still, the threat of infection remains a concern. Full Story: Digital Signage Today
‘Innovative DOOH options will spur railway media biz’
Railway media operators have been hit hard by the Rail ministry’s decision to suspend the running of regular trains as the Covid-19 situation became acute in the country. Full Story: M4G Team
EMAIL MARKETING
How to Get Email Addresses for Email Marketing
Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. Full Story: Business 2 Community
7 Best Ways to Integrate Email Marketing With SEO
No matter how big your newsletter base is or how many keywords you include in your emails, the search engine can’t index it. Full Story: BBN Times
E-COMMERCE
Five data driven hacks to develop an effective ecommerce strategy
Current external effects with the greatest impact on ecommerce business; Full Story: ClickZ
5 Key Strategies to Grow Your B2B eCommerce Business
B2B is a major part of Online eCommerce activities but navigating it isn’t easy. Learn the Key Strategies required to Boost your B2B operations and succeed. Full Story: Indian Retailer
PUBLIC RELATIONS
How has digital transformation reinvented marketing and PR strategy?
Digital transformation has reinvented how and when organizations engage their audiences. Full Story: ITProPortal
PR Reimagined: Battling the Business Impact of COVID-19
Join us as we review the findings of a worldwide study on how consumers perceive company communications during the pandemic. Full Story: Patch.com
MARKET RESEARCH
Top 10 Data Science Companies of United Kingdom
Data science includes creating techniques for recording, storing, and breaking down data to adequately extract valuable data and gain knowledge and insights from both structured and unstructured types of data. Full Story: Analytics Insight
Pandemic Effect: Telemedicine Is Now a ‘Must-Have’ Service
The survey was commissioned by DocASAP and conducted by marketing research company OnePoll on June 29-30, 2020. Full Story: Medscape
WEB DEVELOPMENT
If you’ve ever wanted to learn how to code, now is a great time to start
Want to become a coder but don’t know where to start? These are the courses and platforms that can get you on your way. Full Story: Mashable
Effective Backend Web Development Technologies In 2020
Often when someone talks of a website, the frontend where the user/visitor interacts is what comes to mind. Full Story: Forbes
MARKETING AUTOMATION
Four Email Tech Trends to Keep an Eye On
From design concepts to artificial intelligence, there’s a lot going on with email technology these days that could improve your promotion strategies. Full Story: Associations Now
How to Pick the Right CRM for Your Startup
If there’s one thing sales teams aren’t lacking for these days, it’s tools. Full Story: Built In
ANALYTICS & BUSINESS INTELLIGENCE
Marketing Analytics Leader Alight Analytics accelerates growth
Alight Analytics, the industry leader in marketing analytics, has earned a spot on the Inc. 5000 list of America’s fastest-growing private companies for five years in a row. Full Story: Martechcube
The 11 Best ERP Solutions for Retail Oriented Businesses
ERP is a vital enterprise technology solution for companies and brands that specialize in retail. Full Story: Solutions Review
BRANDING AND DESIGN
Top 5 free Graphic Design Software
Taking the first steps in graphic design can be quite daunting. There are so many software options available to choose from, and finding one that works for you may be a very time-consuming process. Full Story: PC-Tablet
How to find the right influencers for your brand
It’s no secret that influencer marketing is one of the most effective channels for reaching your audience right now. Full Story: The Drum
VOICE STRATEGIES
Sonos Move vs. Apple HomePod: Which should you buy?
Picking a winner in a battle of the Sonos Move vs. Apple HomePod essentially boils down to whether or not you want a portable speaker and which voice assistant you prefer. Full Story: iMore
Amazon Alexa flaw could have allowed hackers to steal your voice data
Amazon’s voice assistant Alexa has been a welcome addition to many homes with people using the devices daily to listen to the radio, check the weather, play games and chat with one another. Full Story: Evening Standard