By Integrated Marketing Platform   | August 19, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

10 Signs Your Digital Marketing Strategy Needs an Overhaul

Are you tired of stagnation in your digital marketing campaign? The slowdown could occur due to several reasons. Full Story: Daily Excelsior

Digital marketing doesn’t have to remain a mystery. These master courses pull back the curtain

While retail business was hurt at unprecedented levels in the wake of COVID-19, their loss turned into a big gain for digital retailers. Full Story: TNW

How B2B Marketers Can Absorb and Apply Data Effectively: Six Questions Answered

Platform fatigue. IP targeting’s limitations. Challenges of evaluating campaign performance. The impact of economic uncertainty. Full Story: MarketingProfs.com

How To Design An Effective Marketing Strategy After Covid

There’s no denying that Covid-19 has hugely sabotaged the world’s economy, with millions of people grappling with joblessness or reduced income. Full Story: The Next Hint Inc

This 28-Hour Bundle Can Teach You Today’s Top Digital Marketing Tools

In 2020, everything is digital. For entrepreneurs, that means you have to have a comprehensive digital marketing and advertising infrastructure if you want to see your business grow. Full Story: Entrepreneur

The Cost-Performance Paradox Of Modern Digital Marketing

Everyone wants to know “what’s the performance of my digital marketing campaigns?” That’s a good question. Full Story: Forbes

Aligning Content Management and Marketing Activities

The importance of content creation and access to existing brand assets in successful enterprise marketing and CX projects cannot be underestimated. Full Story: CIO

The death of cookies and the threat to digital marketing

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Full Story: MarTech Today

SOCIAL MEDIA

How Social Media Marketing is important for the business?

Though using social media applications, customers who are searching for the relevant services will become more responsive toward our business if we provide respective services and products to them. Full Story: Yourstory

How to Clean Up Your Social Media Accounts Without Deleting Them

There are many reasons to avoid wanting a social media digital paper trail of your entire life. Full Story: Gizmodo

Facebook Provides Tips on How to Optimize Your Facebook Live Broadcasts

Facebook recently launched a new video series in which it’s showcasing interviews with internal experts working on specific platform tools… Full Story: Social Media Today

Social media platforms can’t be a law unto themselves

The US elections are witnessing heated, contested, loud and aggressive debates, with media (new and old) donning visibly partisan robes. Full Story: Observer Research Foundation

SEARCH ENGINE

SEO or PPC: Which Marketing Strategy Should You Use for Your Australian Business in 2020

Considering what the business climate is like today, it’s a given that Australian businesses should be investing in their online presence. Full Story: ChartAttack

What is local SEO?

What is local SEO? Every small or multi location business is using local SEO services to boost their visibility on search engine searches. Full Story: Techstory

These Are The Best Practices That Google Adopt to Improve Its Search Engine Results

Google recently published a video on its official YouTube channel, illustrating how its search algorithm improves results for the users. Full Story: Digital Information World

3 WordPress SEO Plugins for Schema.org Structured Data Implementation

WordPress is the most popular CMS online. It not only makes publishing content easier, but it also helps site owners optimize their websites for search. Full Story: Business 2 Community

MOBILE MARKETING

Now, mobile app for Covid patients

For the welfare of Covid patients, the district administration has developed a mobile app through which patients can apply for home isolation while sitting at their homes. Full Story: The Tribune

Turn Your Mobile App into a Brand: Strategies, Tips, Examples

With millions of applications in both the Apple and Google Play app stores, it can be really difficult for your app to stand out from the crowd. Full Story: Promotion World

App Store, Google Play Spending Topped $50B in the First Half of 2020

An increase in app use this year drove a surge in mobile ad placements, even as the ad sector declined as a whole. Full Story: TheStreet

App Advertisers Are Shifting Budget To Android Away From IOS As IDFA Changes Loom

With iOS set to get a lot less measurable, developers are considering putting more of their performance budgets into Android. Full Story: AdExchanger

DIGITAL SIGNAGE/ SCREEN MEDIA

Is Digital Signage the Answer to the Rise in Remote Employees?

Between laptops, desktop monitors, collaborative displays, and the power of pushing out messaging through these devices, digital signage is a strong piece of the remote work puzzle. Full Story: TechDecisions

Digital signage vendors address COVID-19: Visix Q&A

Digital signage vendors are also adjusting their offerings to meet needs such as social distancing and health protocol content distributions. Full Story: Digital Signage Today

EMAIL MARKETING

How to Build an Email Marketing Strategy to Survive Beyond COVID

Businesses have faced an up-and-down battle in 2020. The Covid-19 pandemic has spurned waves of openings and closings, fluctuating marketing trends, and wavering consumer confidence. Full Story: Business 2 Community

2020 Holiday Email Marketing Starts Early

With the fluid retail environment surrounding Covid-19, protocols and expectations change daily. Full Story: Practical Ecommerce

E-COMMERCE

10 Best Tools For Scaling ECommerce Business

Ecommerce can get exhausting at times. There are a lot of things you need to keep in mind while dealing with them. Full Story: iTech Post

3 reasons why you should protect your eCommerce

If you operate your own online store, you must attempt to protect this platform at all costs. Full Story: AZ Big Media

PUBLIC RELATIONS

Less Selling, More Storytelling: 5 Expert Tips on Doing Low-Cost PR for Your New Business

With as many as 100 million new businesses launched every year, getting the news out about a new venture can be a daunting task. Full Story: Entrepreneur

Four things that make up an excellent PR campaign

In order for a public relations campaign to be excellent and achieve success, you need to put in that little bit of extra effort to get the results that you desire. Full Story: Media Update

MARKET RESEARCH

Marketing Research Firms, Offers a Lifeline to Small Businesses

Affordable insights, accurate strategic guidance, and a mobile-first platform will help them navigate the COVID-19 crisis. Full Story: Martechcube

Crowd and FSM launch #StopDistancingYourself campaign based on research among marketers

With brands retreating from planned marketing campaigns as financial belts have been tightened, or in many cases frozen completely, many feel that a ‘disconnection with customers’ has proven to be the primary obstacle to business recovery. Full Story: Campaign Middle East

WEB DEVELOPMENT

6 evolving trends in software development

Predicting the future of software development is a difficult task even if you have a solid background and expertise in this business. Full Story: Augusta Free Press

How to Create a Persuasive B2B About Page that Converts

The About page is one of the first supporting pages most companies create for their website. Along with your FAQ and Contact pages, it’s where you tell people who you are. Full Story: Customer Think

MARKETING AUTOMATION

Marketing Automation Platform Plannuh Adds Newer Capabilities

The new marketing plan functionality helps marketers easily manage goals, campaigns, projects, and content for full visibility, agility, and team collaboration. Full Story: Martechcube

How has COVID-19 changed the way B2B businesses sell?

COVID-19 has accelerated the evolution of the B2B sales process, and in turn redefined multiple job functions across the entire sales and marketing ecosystem. Full Story: B2B Marketing Online

ANALYTICS & BUSINESS INTELLIGENCE

Startups with digital business strategy attain profitability faster

Startups with digital business strategy attain profitability faster than others. Full Story: Guardian

6 Reasons Why Business Intelligence is a Game-Changer for Modern Businesses

Are you on the search for the secret weapon or tool that can launch your business into a whole new realm of success? Full Story: Bit News Today

BRANDING AND DESIGN

Brand Your Business With Custom Stickers

You’ve got a business plan. You’ve got your product perfected and ready for prime-time. Full Story: The Jerusalem Post

Brand You. Who Me?

You have to develop yourself in a way to ensure that you leave a legacy. People will remember you through your actions, your expertise, and the emotional connections that you make. Full Story: BW Businessworld

VOICE STRATEGIES

Google Assistant’s Redundant Android App Has Been Installed 100 Million Times

The Google Assistant app has been installed more than 100 million times from the Play Store on Android devices, despite its native presence on the devices. Full Story: Voicebot.ai

Let’s talk about voice technology

Whether it’s Alexa, Siri or Google, it’s likely that you’re right at home with voice technology. Since Siri launched on iPhones in 2011, we’ve taken to talking to our technology to help us solve day-to-day problems. Full Story: AdNews

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