By Integrated Marketing Platform | September 01, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Approach Virtual Events As A Long-Term Marketing Strategy
Well, 2020 hasn’t been going the way you planned, has it? Full Story: Forbes
Data storytelling: telling a story with data
What does it means to do storytelling with data? Full Story: Doxee
B2B Content Marketing Strategy in 2020:
Content forms the backbone of every brand strategy with varying objectives- be it brand awareness, generating leads, or building a community. Full Story: The Union Journal
8 Tips for an Effective Video Marketing Strategy!
While every marketer understands the importance of video for conveying the right message to the target audience, most of them are unaware of the impact of opting for an effective marketing strategy. Full Story: The TechNews
Learn Digital Marketing Secrets From an Online Entrepreneur
More people are online than ever, and they’re there to shop, find in-person places to shop, and learn more about things they want to buy. Full Story: Greenwich Time
How To Use Customer Stories To Grow Your Business
What you say about your product matters — you want people to understand what it does, how it works and how it can make life better. Full Story: Forbes
Opinion: 3 Tips to Get the Most Out of Marketing
To get the best return on investment (ROI), convenience retailers should create a comprehensive marketing strategy. Full Story: CSPDailyNews.com
Marketing vs. delivery: Accurate representation & aspirational content
Modern marketers and marketing methods face a daily choice between accurate and aspirational presentation – presenting a product or brand as part of a certain lifestyle vs. a truthful portrayal of the realities. Full Story: Elite Business Magazine
SOCIAL MEDIA
13 Clever Ways Professionals Can Leverage Social Media For Networking
The way you present yourself influences how you are seen and, ultimately, your success in business. Full Story: Forbes
How social media is pushing us toward 1984
Social media platforms are manipulating users and distorting our sense of reality—just as George Orwell predicted. Full Story: Fast Company
How I learned to stop worrying and got to love social media algorithms
“Woke” people have turned on social media and their algorithms. It’s true there is much to be alarmed about how they gather intimate information about people and use it to exploit them commercially and politically. Full Story: South China Morning Post
How social media can help predict disease outbreaks
A data analytics company, Stratifyd uses augmented intelligence to help businesses gain a better insight into things such as customer data, in the hopes that this helps them uncover hidden avenues which can lead to increased revenue streams. Full Story: EPM Magazine
SEARCH ENGINE
Why Do SEO Forecasting Models Keep Failing Us?
Although forecasting is a fairly routine activity in the life of an SEO agency, there are a lot of pain points associated with it. It comes with: Full Story: Search Engine Journal
Every year, Google does a lot of changes to its search algorithms. Full Story: Scoop.co.nz
How SEO Agencies Can Unlock Contracts and an SEO Checklist As We Embrace the New Normal
The past few months have been tough for most businesses on a global scale because of the COVID-19 pandemic. Full Story: Business 2 Community
WordPress 5.5.1 Fixes Millions of Broken Sites
WordPress is publishing a maintenance release that fixes issues that broke millions of websites. Full Story: Search Engine Journal
MOBILE MARKETING
SMS as an essential component of an omnichannel marketing strategy
Consumers hold brands to higher marketing standards than ever before. It’s no longer enough to rely on a ‘one size fits all’ advertising approach. Full Story: MobileMarketing Magazine
What features would the ideal real estate search mobile app have?
People face many problems while buying their dream home. Full Story: Customer Think
Mobile Best Practices For Retailers Looking To Overcome These Challenging Times
Retailers understand the importance of connecting with and understanding the behaviors and intentions of their customers. Full Story: Forbes
Mobile phone location data tallies with Covid-19 infection rates, study finds
Researchers have tied a decline in workplace mobile phone activity with a significantly lower rate of Covid-19 infections, putting some statistical clout behind the effectiveness of stay-at-home orders. Full Story: E&T Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Programmatic Retail OOH Delivers During COVID-19
Programmatic Out-of-Home offers unprecedented ability to stop, start and adjust campaigns. Full Story: B&T
Tips for effective screen media maintenance
It doesn’t matter how much material is produced in a day if it is contaminated or not sized correctly. Full Story: Canadian Mining Journal
EMAIL MARKETING
10 Email Marketing Do’s and Don’ts for Campaign Success
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes. MarketingProfs.com
How to Ensure Your Email Marketing Is Effective Regardless of Budget
Despite common belief, you don’t need to spend an absolute fortune to ensure your email marketing is successful. Full Story: Harrogate Informer
E-COMMERCE
How to Dominate Ecommerce This Year
Here’s how ecommerce brands and marketers can leverage personalization and on-page SEO for more traffic and sales this year. Full Story: Search Engine Journal
Time to Rethink Product Recommendations on Your Ecommerce Website
Do you know that businesses that personalize their web experience through product recommendations witness a significant increase in conversion? Full Story: Business 2 Community
PUBLIC RELATIONS
PR Ethics Lessons From ‘Roman Holiday’
The perils of overly cozy media relationships can be very real. Learn when to walk away from a story. Full Story: Entrepreneur
Why and how to embrace multimedia storytelling
If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? It’s crucial to be clever—and make yourself a critical resource for outlets. Full Story: PR Daily
MARKET RESEARCH
New Chamber & EDC tool gives local businesses market research access
Big companies can buy big things, like big market research initiatives that provide information on company standing, competitor insights, and new customer insights. Full Story: FOX21News
Time to double down on Market Research
The world is going through a challenging time. It is often at such times when the value of research and insight gets questioned. Full Story: Fourth Source
WEB DEVELOPMENT
10 Tips to Grow Web Development Business During COVID-19
Irrespective of your organizational structure or size a website is hard to indispensable. Full Story: TechBullion
All You Need To Know About E-Commerce Development With Magento In 2020
E-commerce has immensely gained popularity in all these years. In our hectic schedule, we tend to opt for easier service. Full Story: Customer Think
MARKETING AUTOMATION
Looking To Jumpstart A Stalled Business? It’s All About Applying Market Intelligence
What do you do if your previously well-paying business model has stopped working—or it’s starting to crumble before your eyes? Full Story: Forbes
More Businesses Are Using AI to Drive User Experiences
Machine learning, a subset of artificial intelligence, allows the company’s IT team to predict problems in advance, so they can proactively resolve issues before outages occur. Full Story: BizTech Magazine
ANALYTICS & BUSINESS INTELLIGENCE
Australian marketing automation company boosts data sovereignty with new data centre
The new data centre will be located in Melbourne and will provide secure, high performance servers to hold and manage data for Australian clients that require local data storage. Full Story: Marketing magazine Australia
How marketers can utilise data to drive campaign ROI
Misunderstanding data is resulting in several lost opportunities for organisations. Full Story: ITProPortal
BRANDING AND DESIGN
How To Rethink Your Branding Strategy For The Future
With businesses reopening and stay-at-home orders being lifted, it’s only natural to feel that normalcy is around the corner. Full Story: Forbes
What makes your customers fall in love with your brand?
Do you know that a 5% increase in customer retention can increase your profits anywhere from 25-95%? Full Story: Customer Think
VOICE STRATEGIES
Lenovo Smart Clock Essential voice-assistant clock can answer your questions
Use Google Assistant to ask the Lenovo Smart Clock Essential voice-assistant clock questions, such as the time, temperature, and more. Full Story: Gadget Flow
The Google Assistant now works with more than 50,000 smart home services and devices
The growth of IoT tech like the Google Assistant is one that we often don’t notice. Google is now claiming that its industry-leading Assistant is now compatible with more than 50,000 devices available from more than 5,500 brands. Full Story: 9to5Google