By Integrated Marketing Platform   | September 01, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How To Approach Virtual Events As A Long-Term Marketing Strategy

Well, 2020 hasn’t been going the way you planned, has it? Full Story: Forbes

Data storytelling: telling a story with data

What does it means to do storytelling with data? Full Story: Doxee

B2B Content Marketing Strategy in 2020:

Content forms the backbone of every brand strategy with varying objectives- be it brand awareness, generating leads, or building a community. Full Story: The Union Journal

8 Tips for an Effective Video Marketing Strategy!

While every marketer understands the importance of video for conveying the right message to the target audience, most of them are unaware of the impact of opting for an effective marketing strategy. Full Story: The TechNews

Learn Digital Marketing Secrets From an Online Entrepreneur

More people are online than ever, and they’re there to shop, find in-person places to shop, and learn more about things they want to buy. Full Story: Greenwich Time

How To Use Customer Stories To Grow Your Business

What you say about your product matters — you want people to understand what it does, how it works and how it can make life better. Full Story: Forbes

Opinion: 3 Tips to Get the Most Out of Marketing

To get the best return on investment (ROI), convenience retailers should create a comprehensive marketing strategy. Full Story: CSPDailyNews.com

Marketing vs. delivery: Accurate representation & aspirational content

Modern marketers and marketing methods face a daily choice between accurate and aspirational presentation – presenting a product or brand as part of a certain lifestyle vs. a truthful portrayal of the realities. Full Story: Elite Business Magazine

SOCIAL MEDIA

13 Clever Ways Professionals Can Leverage Social Media For Networking

The way you present yourself influences how you are seen and, ultimately, your success in business. Full Story: Forbes

How social media is pushing us toward 1984

Social media platforms are manipulating users and distorting our sense of reality—just as George Orwell predicted. Full Story: Fast Company

How I learned to stop worrying and got to love social media algorithms

“Woke” people have turned on social media and their algorithms. It’s true there is much to be alarmed about how they gather intimate information about people and use it to exploit them commercially and politically. Full Story: South China Morning Post

How social media can help predict disease outbreaks

A data analytics company, Stratifyd uses augmented intelligence to help businesses gain a better insight into things such as customer data, in the hopes that this helps them uncover hidden avenues which can lead to increased revenue streams. Full Story: EPM Magazine

SEARCH ENGINE

Why Do SEO Forecasting Models Keep Failing Us?

Although forecasting is a fairly routine activity in the life of an SEO agency, there are a lot of pain points associated with it. It comes with: Full Story: Search Engine Journal

Top SEO Trends For 2020

Every year, Google does a lot of changes to its search algorithms. Full Story: Scoop.co.nz

How SEO Agencies Can Unlock Contracts and an SEO Checklist As We Embrace the New Normal

The past few months have been tough for most businesses on a global scale because of the COVID-19 pandemic. Full Story: Business 2 Community

WordPress 5.5.1 Fixes Millions of Broken Sites

WordPress is publishing a maintenance release that fixes issues that broke millions of websites. Full Story: Search Engine Journal

MOBILE MARKETING

SMS as an essential component of an omnichannel marketing strategy

Consumers hold brands to higher marketing standards than ever before. It’s no longer enough to rely on a ‘one size fits all’ advertising approach. Full Story: MobileMarketing Magazine

What features would the ideal real estate search mobile app have?

People face many problems while buying their dream home.  Full Story: Customer Think

Mobile Best Practices For Retailers Looking To Overcome These Challenging Times

Retailers understand the importance of connecting with and understanding the behaviors and intentions of their customers. Full Story: Forbes

Mobile phone location data tallies with Covid-19 infection rates, study finds

Researchers have tied a decline in workplace mobile phone activity with a significantly lower rate of Covid-19 infections, putting some statistical clout behind the effectiveness of stay-at-home orders. Full Story: E&T Magazine

DIGITAL SIGNAGE/ SCREEN MEDIA

Programmatic Retail OOH Delivers During COVID-19

Programmatic Out-of-Home offers unprecedented ability to stop, start and adjust campaigns. Full Story: B&T

Tips for effective screen media maintenance

It doesn’t matter how much material is produced in a day if it is contaminated or not sized correctly. Full Story: Canadian Mining Journal

EMAIL MARKETING

10 Email Marketing Do’s and Don’ts for Campaign Success

Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes. MarketingProfs.com

How to Ensure Your Email Marketing Is Effective Regardless of Budget

Despite common belief, you don’t need to spend an absolute fortune to ensure your email marketing is successful. Full Story: Harrogate Informer

E-COMMERCE

How to Dominate Ecommerce This Year

Here’s how ecommerce brands and marketers can leverage personalization and on-page SEO for more traffic and sales this year. Full Story: Search Engine Journal

Time to Rethink Product Recommendations on Your Ecommerce Website

Do you know that businesses that personalize their web experience through product recommendations witness a significant increase in conversion? Full Story: Business 2 Community

PUBLIC RELATIONS

PR Ethics Lessons From ‘Roman Holiday’

The perils of overly cozy media relationships can be very real. Learn when to walk away from a story. Full Story: Entrepreneur

Why and how to embrace multimedia storytelling

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? It’s crucial to be clever—and make yourself a critical resource for outlets. Full Story: PR Daily

MARKET RESEARCH

New Chamber & EDC tool gives local businesses market research access

Big companies can buy big things, like big market research initiatives that provide information on company standing, competitor insights, and new customer insights. Full Story: FOX21News

Time to double down on Market Research

The world is going through a challenging time.  It is often at such times when the value of research and insight gets questioned. Full Story: Fourth Source

WEB DEVELOPMENT

10 Tips to Grow Web Development Business During COVID-19

Irrespective of your organizational structure or size a website is hard to indispensable. Full Story: TechBullion

All You Need To Know About E-Commerce Development With Magento In 2020

E-commerce has immensely gained popularity in all these years. In our hectic schedule, we tend to opt for easier service. Full Story: Customer Think

MARKETING AUTOMATION

Looking To Jumpstart A Stalled Business? It’s All About Applying Market Intelligence

What do you do if your previously well-paying business model has stopped working—or it’s starting to crumble before your eyes? Full Story: Forbes

More Businesses Are Using AI to Drive User Experiences

Machine learning, a subset of artificial intelligence, allows the company’s IT team to predict problems in advance, so they can proactively resolve issues before outages occur. Full Story: BizTech Magazine

ANALYTICS & BUSINESS INTELLIGENCE

Australian marketing automation company boosts data sovereignty with new data centre

The new data centre will be located in Melbourne and will provide secure, high performance servers to hold and manage data for Australian clients that require local data storage. Full Story: Marketing magazine Australia

How marketers can utilise data to drive campaign ROI

Misunderstanding data is resulting in several lost opportunities for organisations. Full Story: ITProPortal

BRANDING AND DESIGN

How To Rethink Your Branding Strategy For The Future

With businesses reopening and stay-at-home orders being lifted, it’s only natural to feel that normalcy is around the corner. Full Story: Forbes

What makes your customers fall in love with your brand?

Do you know that a 5% increase in customer retention can increase your profits anywhere from 25-95%? Full Story: Customer Think

VOICE STRATEGIES

Lenovo Smart Clock Essential voice-assistant clock can answer your questions

Use Google Assistant to ask the Lenovo Smart Clock Essential voice-assistant clock questions, such as the time, temperature, and more. Full Story: Gadget Flow

The Google Assistant now works with more than 50,000 smart home services and devices

The growth of IoT tech like the Google Assistant is one that we often don’t notice. Google is now claiming that its industry-leading Assistant is now compatible with more than 50,000 devices available from more than 5,500 brands. Full Story: 9to5Google

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