By Integrated Marketing Platform   | October 15, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

3 Guidelines to Focus Your Digital Marketing Strategy — and See Results

Do digital marketing the smart way, not the hard way. Full Story: INSTORE MAG

4 Crisis-Proofing Lessons for Small Business Owners

A crisis is not all-together bad, it helps us think deeper, stretch our imagination, restructure our organizations, and discern the real needs of our business. Full Story: Entrepreneur

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? Full Story: Business 2 Community

How to Create Meaningful Future-Proof Content

These days, so much about the future seems uncertain. Even without a global pandemic, job losses, distance learning, election uncertainty and social unrest, the fast pace of technological advances makes it difficult to guess what tomorrow may bring. Full Story: Business 2 Community

We Know Marketing Is A Strategic Function, But Does The C-Suite?

When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. Full Story: Forbes

The Sales Sweet Spot: Four Stages Of The Content Marketing Sales Funnel

As an entrepreneur, you’re probably already familiar with content marketing. You know that it’s one of the biggest components of marketing your business. Full Story: Forbes

How to Track and Analyze Your Self-Storage Marketing Campaigns

There are many ways to market your self-storage business these days, but if you aren’t tracking your efforts, you’ll never know which are working. Full Story: Inside Self-Storage

The New Marketing Dichotomy: Be Agile or Be Obsolete

In the years since its inception, Agile marketing has provided enormous benefits to the organizations willing to do the hard work needed to adopt it. Full Story: Business.com

SOCIAL MEDIA

Best Practices for B2B Social Media Marketing in 2020

Social media for b2b brands is tough. This is because any brand that is directly in touch with the consumers has more creative ideas to interact on social media whereas for B2B brands its trickier to find ways. Full Story: YourStory.com

Why Social Media Make Us More Polarized, and How to Fix It

Facebook has become a battleground among partisan “echo chambers.” But what is it about social media that makes people so polarized? Full Story: Scientific American

Twitter hack probe leads to call for cybersecurity rules for social media giants

Its point is that the biggest social media platforms have huge societal power (with all the associated consumer risk) but no regulated responsibilities to protect … Full Story: TechCrunch

Is Everybody Doing … OK? Let’s Ask Social Media.

Researchers are looking at online behavior to gauge public mental health. The results aren’t pretty. Full Story: Medium

SEARCH ENGINE

The Top 4 Enterprise SEO Platform Tools: An In-Depth Review

Using an enterprise SEO platform can increase efficiency while managing organic search. Full Story: Search Engine Journal

Google Shares SEO Tips for Single Page Apps

Google’s Martin Splitt shares what SEOs should look for when working with single page apps. Full Story: Search Engine Journal

How to Use Predictive SEO to Create New Content That Drives Traffic

Content marketers have a difficult job strategizing, planning, creating, and distributing content. Full Story: Business 2 Community

The most popular SEO tool in the world is getting a massive overhaul

Marketers now have access to a new, more intelligent version of Google Analytics, one that should deliver a better return on investment. Full Story: TechRadar

MOBILE MARKETING

This new startup is challenging the state of programmatic buying for mobile app developers

The new company called Hybe is aimed at disrupting the status quo of managed-service mobile programmatic and enabling mobile app developers to take control over user acquisition and retargeting through an in-house Demand-Side Platform (DSP). Full Story: EU-Startups

Value of Investing in E-commerce Mobile app

A small product base business can even have the globalized customers through the handy and easy to access Ecommerce Mobile apps. Full Story: Techzone360

Healthcare Mobile App Development: Why, How, and How Much

Effective management of your medical condition, your medications, doctor consultation, etc. become laborious processes. Full Story: Customer Think

Why Top Restaurants are Doubling Down on Mobile Ordering Apps

Connect with more customers in a contactless and convenient way. Ful Story: QSR magazine

DIGITAL SIGNAGE/ SCREEN MEDIA

Five Creative Ways to Use Digital Signage in Your Restaurant

Digital signage screens are everywhere. Big restaurant chains such as McDonalds and Taco Bell use them to display their different menu items next to delicious looking images. Full Story: Modern Restaurant Management

Adsquare and Nielsen Strengthen Out-of-Home Media Buying

Nielsen announces an integration with Adsquare​, enabling European marketers to intelligently target audiences for out-of-home media buying. Full Story: MarTech Series

EMAIL MARKETING

Artificial Intelligence in Email Marketing – The Possibilities

Email Marketing has been around since forever. There are plenty of articles any of us can read on Google about Email Marketing. Why is email marketing important? How to Master Email Marketing — and so on. Full Story: ReadWrite

Campaigns Are Trying A New Email Strategy: Content Over Clickbait

Content-focused email newsletters represent an emergent trend in digital campaigns for 2020. Full Story: Campaigns & Elections

E-COMMERCE

The Importance of a Good Server For an eCommerce Store

eCommerce is the modern method to run a business and it’s incredibly effective. An online store is much cheaper than a storefront, and your customers can buy your product easily from anywhere in the world. Full Story: The Hack Post

5 Ways Ecommerce Advertisers Can Brace for a Bumpy October on Amazon

In 2019, Amazon’s Prime Day event drove $7 billion in sales on Amazon and a 66% increase in sales across all eCommerce retailers. Full Story: Martechcube

PUBLIC RELATIONS

Using Public Relations to Influence Your Audience’s Perceptions

The use of the media to influence the perceptions of vast audiences has long been used by governments and corporations. Full Story: Business 2 Community

Better Together: The Evolving Relationship Between PR And Marketing

This year continues to be a challenging one for public relations and marketing professionals. Full Story: Forbes

MARKET RESEARCH

Market research must be more practical and roughly right than precise and slow

With all these going around, the idea of unbiased sample is getting a beating. What does it really mean? Full Story: Moneycontrol.com

MARKET RESEARCH MUST AVOID SHORT-TERMISM POST-COVID-19

The market research sector must avoid “short-term thinking” and focus on deeper listening and longer-term behaviour change if it is to remain relevant after Covid-19, a Market Research Society (MRS) virtual webinar has heard. Full Story: Research Live

WEB DEVELOPMENT

The Future of Starter Content: WordPress Themes Need a Modern Onboarding and Importing Tool

Starter content. It was a grand idea, one of those big dreams of WordPress. It was the new kid on the block in late 2016. Full Story: WP Tavern

4 Tips for Generating More Leads with Your Homepage

There are countless ways to grow your audience while increasing sales and engagement on your website. Full Story: Business 2 Community

MARKETING AUTOMATION

11 Creative Ways To Use AI-Driven Conversational Marketing

Responding to consumers in real time is the cornerstone of conversational marketing, leading businesses around the world to implement tools driven by artificial intelligence (AI) as part of their customer outreach. Full Story: Forbes

Three Ways Marketing Automation Can Help Grow Your Business

As your business grows, you’ll need to create ways to improve efficiency and accomplish more in less time. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

What is marketing analytics?

With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it’s clear that marketing analytics tools are a grey area of understanding for many businesses. Full Story: Elite Business Magazine

How to make data analytics work for you

If your analytics software told you to jump off a cliff, would you do it? Full Story: TechRepublic

BRANDING AND DESIGN

How do you get your audience to actually care about your brand?

How do you get your audience to actually care about your brand? Why should they do business with you over a competitor? And how do you build a brand so strong that it has an invested and loyal following? Full Story: SmartCompany.com.au

Brand awareness is one thing, but how effective is digital media in actually building brands?

The Australian digital advertising market is now valued at $9.3 billion, according to the IAB. And research by ThinkPremiumDigital shows the fastest growing share of that pie is Broadcaster Video on Demand (BVOD). Full Story: AdNews

VOICE STRATEGIES

Poly Sync Floats A New Range Of Speakerphones For Remote Workers And Meeting Rooms

We’re all doing more video calling and responding to boom in Zoom, Poly Sync has launched a new line of smart, USB and Bluetooth speakerphones, at Zoomtopia 2020. Full Story: Forbes

Prime Day query: Alexa, why should I upgrade my Echo?

In a previous piece, I discussed Amazon’s difficulty trying to convince its customers to buy new Alexa-powered smart speakers every year when the devices’ core functionality and capabilities haven’t changed — and whether we should be truly “owning” them in the first place. Full Story: ZDNet

 

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