By Integrated Marketing Platform | October 15, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Guidelines to Focus Your Digital Marketing Strategy — and See Results
Do digital marketing the smart way, not the hard way. Full Story: INSTORE MAG
4 Crisis-Proofing Lessons for Small Business Owners
A crisis is not all-together bad, it helps us think deeper, stretch our imagination, restructure our organizations, and discern the real needs of our business. Full Story: Entrepreneur
B2B Content Marketing: 5 Trends That You Need to Watch in 2020
How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? Full Story: Business 2 Community
How to Create Meaningful Future-Proof Content
These days, so much about the future seems uncertain. Even without a global pandemic, job losses, distance learning, election uncertainty and social unrest, the fast pace of technological advances makes it difficult to guess what tomorrow may bring. Full Story: Business 2 Community
We Know Marketing Is A Strategic Function, But Does The C-Suite?
When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. Full Story: Forbes
The Sales Sweet Spot: Four Stages Of The Content Marketing Sales Funnel
As an entrepreneur, you’re probably already familiar with content marketing. You know that it’s one of the biggest components of marketing your business. Full Story: Forbes
How to Track and Analyze Your Self-Storage Marketing Campaigns
There are many ways to market your self-storage business these days, but if you aren’t tracking your efforts, you’ll never know which are working. Full Story: Inside Self-Storage
The New Marketing Dichotomy: Be Agile or Be Obsolete
In the years since its inception, Agile marketing has provided enormous benefits to the organizations willing to do the hard work needed to adopt it. Full Story: Business.com
SOCIAL MEDIA
Best Practices for B2B Social Media Marketing in 2020
Social media for b2b brands is tough. This is because any brand that is directly in touch with the consumers has more creative ideas to interact on social media whereas for B2B brands its trickier to find ways. Full Story: YourStory.com
Why Social Media Make Us More Polarized, and How to Fix It
Facebook has become a battleground among partisan “echo chambers.” But what is it about social media that makes people so polarized? Full Story: Scientific American
Twitter hack probe leads to call for cybersecurity rules for social media giants
Its point is that the biggest social media platforms have huge societal power (with all the associated consumer risk) but no regulated responsibilities to protect … Full Story: TechCrunch
Is Everybody Doing … OK? Let’s Ask Social Media.
Researchers are looking at online behavior to gauge public mental health. The results aren’t pretty. Full Story: Medium
SEARCH ENGINE
The Top 4 Enterprise SEO Platform Tools: An In-Depth Review
Using an enterprise SEO platform can increase efficiency while managing organic search. Full Story: Search Engine Journal
Google Shares SEO Tips for Single Page Apps
Google’s Martin Splitt shares what SEOs should look for when working with single page apps. Full Story: Search Engine Journal
How to Use Predictive SEO to Create New Content That Drives Traffic
Content marketers have a difficult job strategizing, planning, creating, and distributing content. Full Story: Business 2 Community
The most popular SEO tool in the world is getting a massive overhaul
Marketers now have access to a new, more intelligent version of Google Analytics, one that should deliver a better return on investment. Full Story: TechRadar
MOBILE MARKETING
This new startup is challenging the state of programmatic buying for mobile app developers
The new company called Hybe is aimed at disrupting the status quo of managed-service mobile programmatic and enabling mobile app developers to take control over user acquisition and retargeting through an in-house Demand-Side Platform (DSP). Full Story: EU-Startups
Value of Investing in E-commerce Mobile app
A small product base business can even have the globalized customers through the handy and easy to access Ecommerce Mobile apps. Full Story: Techzone360
Healthcare Mobile App Development: Why, How, and How Much
Effective management of your medical condition, your medications, doctor consultation, etc. become laborious processes. Full Story: Customer Think
Why Top Restaurants are Doubling Down on Mobile Ordering Apps
Connect with more customers in a contactless and convenient way. Ful Story: QSR magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Five Creative Ways to Use Digital Signage in Your Restaurant
Digital signage screens are everywhere. Big restaurant chains such as McDonalds and Taco Bell use them to display their different menu items next to delicious looking images. Full Story: Modern Restaurant Management
Adsquare and Nielsen Strengthen Out-of-Home Media Buying
Nielsen announces an integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying. Full Story: MarTech Series
EMAIL MARKETING
Artificial Intelligence in Email Marketing – The Possibilities
Email Marketing has been around since forever. There are plenty of articles any of us can read on Google about Email Marketing. Why is email marketing important? How to Master Email Marketing — and so on. Full Story: ReadWrite
Campaigns Are Trying A New Email Strategy: Content Over Clickbait
Content-focused email newsletters represent an emergent trend in digital campaigns for 2020. Full Story: Campaigns & Elections
E-COMMERCE
The Importance of a Good Server For an eCommerce Store
eCommerce is the modern method to run a business and it’s incredibly effective. An online store is much cheaper than a storefront, and your customers can buy your product easily from anywhere in the world. Full Story: The Hack Post
5 Ways Ecommerce Advertisers Can Brace for a Bumpy October on Amazon
In 2019, Amazon’s Prime Day event drove $7 billion in sales on Amazon and a 66% increase in sales across all eCommerce retailers. Full Story: Martechcube
PUBLIC RELATIONS
Using Public Relations to Influence Your Audience’s Perceptions
The use of the media to influence the perceptions of vast audiences has long been used by governments and corporations. Full Story: Business 2 Community
Better Together: The Evolving Relationship Between PR And Marketing
This year continues to be a challenging one for public relations and marketing professionals. Full Story: Forbes
MARKET RESEARCH
Market research must be more practical and roughly right than precise and slow
With all these going around, the idea of unbiased sample is getting a beating. What does it really mean? Full Story: Moneycontrol.com
MARKET RESEARCH MUST AVOID SHORT-TERMISM POST-COVID-19
The market research sector must avoid “short-term thinking” and focus on deeper listening and longer-term behaviour change if it is to remain relevant after Covid-19, a Market Research Society (MRS) virtual webinar has heard. Full Story: Research Live
WEB DEVELOPMENT
The Future of Starter Content: WordPress Themes Need a Modern Onboarding and Importing Tool
Starter content. It was a grand idea, one of those big dreams of WordPress. It was the new kid on the block in late 2016. Full Story: WP Tavern
4 Tips for Generating More Leads with Your Homepage
There are countless ways to grow your audience while increasing sales and engagement on your website. Full Story: Business 2 Community
MARKETING AUTOMATION
11 Creative Ways To Use AI-Driven Conversational Marketing
Responding to consumers in real time is the cornerstone of conversational marketing, leading businesses around the world to implement tools driven by artificial intelligence (AI) as part of their customer outreach. Full Story: Forbes
Three Ways Marketing Automation Can Help Grow Your Business
As your business grows, you’ll need to create ways to improve efficiency and accomplish more in less time. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it’s clear that marketing analytics tools are a grey area of understanding for many businesses. Full Story: Elite Business Magazine
How to make data analytics work for you
If your analytics software told you to jump off a cliff, would you do it? Full Story: TechRepublic
BRANDING AND DESIGN
How do you get your audience to actually care about your brand?
How do you get your audience to actually care about your brand? Why should they do business with you over a competitor? And how do you build a brand so strong that it has an invested and loyal following? Full Story: SmartCompany.com.au
Brand awareness is one thing, but how effective is digital media in actually building brands?
The Australian digital advertising market is now valued at $9.3 billion, according to the IAB. And research by ThinkPremiumDigital shows the fastest growing share of that pie is Broadcaster Video on Demand (BVOD). Full Story: AdNews
VOICE STRATEGIES
Poly Sync Floats A New Range Of Speakerphones For Remote Workers And Meeting Rooms
We’re all doing more video calling and responding to boom in Zoom, Poly Sync has launched a new line of smart, USB and Bluetooth speakerphones, at Zoomtopia 2020. Full Story: Forbes
Prime Day query: Alexa, why should I upgrade my Echo?
In a previous piece, I discussed Amazon’s difficulty trying to convince its customers to buy new Alexa-powered smart speakers every year when the devices’ core functionality and capabilities haven’t changed — and whether we should be truly “owning” them in the first place. Full Story: ZDNet