By Integrated Marketing Platform | October 27, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Tips to Adapt Your Black Friday Marketing Strategy for 2020
There’s no question that the upcoming holiday shopping season, and Black Friday in particular, promises to be the strongest on record. Full Story: Total Retail
Why ABM Should Be Your Next B2B Marketing Strategy
For many marketers, it can be difficult to tell the difference between which strategies are new and exciting right now, and which are actually going to work for their brand or company. Full Story: Built In Chicago
How to Use AI to Create a Data-Driven Digital Marketing Strategy for Your Startup
When you’re growing your startup, there are countless things to consider – from product design to hiring your team. Full Story: ReadWrite
Why an Omnichannel Marketing Strategy will dominate in a post-COVID future
While the pace of change is dizzying, research shows us that a consistent omnichannel strategy is the best solution now and in the years ahead. Full Story: SA PROMO Magazine
4 Tips to Market Your Small Business Locally
Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. Full Story: Business 2 Community
How influencer trends might impact 2021 marketing strategies
Influencer marketing is one of the most common and most effective marketing strategies in 2020. Full Story: AffiliateINSIDER
Crucial Steps for Creating a Successful Marketing Campaign
A goal to “increase sales by 25% over the next two months” is much better than only saying “more sales”. Full Story: Communal News
Agile marketing tips to grow your startup even faster
Don’t wait — implement agile marketing today. Full Story: TNW
SOCIAL MEDIA
On social media, it’s better to be a skeptic
Social media users should take responsibility for what they post and share online, just like any media outlet or publication, according to experts in the field. Full Story: BusinessWorld Online
Social Media Companies Top Data Grabber List
When it comes to an appetite for data, social media outfits are the most voracious, according to a recent study released this month by cybersecurity company Clario Tech. Full Story: TechNewsWorld
Social-Media Advertising Is Picking Up, Analyst Says. He’s Upbeat on the Stocks.
Stronger-than-expected sales at Snap and optimistic comments by executives point to potential gains for other social-media stocks, according to KeyBanc analysts Justin Patterson. Full Story: Barron’s
Nowadays people prefer to shop online instead of going to malls and getting tired. Full Story: Digital Information World
SEARCH ENGINE
Writing for SEO – Content is king; SEO is the kingdom
An intrepid writer entering the world of digital performance marketing undergoes a transformation. Full Story: Bizcommunity.com
SEO And PPC: The Ideal Boost Combination for Your Business
When you put so much effort into your website design and content but still fail to get a minimum number of traffic, it’s overwhelming. Full Story: Feed Leader
What is the Right Content Length for SEO?
There are a lot of opinions online when it comes to content length and SEO. Full Story: Business 2 Community
SEO 101: Absolute Digital Media Explains Everything You Need To Know!
When thinking of implementing an SEO campaign, it is important to consider the different strategies that are available to you. Full Story: Mighty Gadget
MOBILE MARKETING
YouTube revamps its mobile app with new gestures, video chapter lists and more
YouTube today is rolling out a series of updates to its player page on mobile devices. Full Story: TechCrunch
Mobile Site Design Impacts Organic Search Rankings
The design of a mobile website impacts its ability to rank in organic search results. Full Story: Practical Ecommerce
The Mobile App Market: Reasons Behind Staggering Demand Growth
In today’s day and age, almost everyone has a smartphone. Full Story: iLounge
YouTube just made it easier for mobile users to control videos
YouTube has introduced a new update for its mobile apps, adding refinements to the mobile platform’s interface that make things easier for users. Full Story: SlashGear
DIGITAL SIGNAGE/ SCREEN MEDIA
Three reasons why digital signage must be in the advertising mix
An important reality to consider before diving head-first into a communication strategy, however, is that buying habits have changed. Full Story: Media Update
Eight examples of in-store technology innovations for the Covid-19 era
The Covid-19 pandemic has had a major impact on the way that we shop. Full Story: Econsultancy
EMAIL MARKETING
How to Create Triggered Emails
Triggered emails can save you time and increase revenue for your business. Here’s how to create your own campaign. Full Story: Business News Daily
Email That Cares: Later Boosts Opens And Clicks By Showing Empathy
Later, an Instagram scheduler and marketing platform, has achieved what it calls a “crazy increase in engagement” by inserting a little empathy into its email program. Full Story: MediaPost Communications
E-COMMERCE
10 Small Ways an Ecommerce Business Can Prepare for the 2020 Holiday Shopping Season
This promises to be the biggest ecommerce holiday shopping season to date. Full Story: Small Business Trends
Build an Ecommerce Store on Shopify with Help From This Bootcamp
Ecommerce is booming. Cut your slice of the pie today. Full Story: Thehour.com
PUBLIC RELATIONS
Marketing And PR In Uncertain Times
Our current pandemic reality does not share too many obvious similarities with the book Love in the Time of Cholera. Full Story: Forbes
The importance of PR and marketing for your business by Neil Debenham
If you’re a start-up, been running a small business for a while or you’re looking to expand, there’s no better thing your business can invest in than public relations and marketing. Full Story: Bull Source
MARKET RESEARCH
London market survey finds just 14% want to return to office
A London market survey conducted by the Professional Liability Underwriting Society (PLUS) has found that just 14% of staff want to return to the office full time. Full Story: Reinsurance News
WEB DEVELOPMENT
7 Web design tips to keep people coming to your website
The number of websites online rapidly increases every second of each day- making it more and more difficult for your site to be found. Full Story: TechGenyz
18 Safe Ways to Prepare & Optimize Your Website for the Holidays
Implement these tips to secure your site, protect your domain name, and prevent any problems from arising this busy holiday season. Full Story: Search Engine Journal
MARKETING AUTOMATION
Top Artificial Intelligence Influencers to Follow On LinkedIn
Artificial Intelligence (AI) is evolving at an exponential rate. Today, it has expanded beyond tech and geographical constraints and is slowly bringing massive changes worldwide. Full Story: Analytics Insight
8 key takeaways from ClickZ’s Marketing Automation Summit
Last week ClickZ hosted our virtual Marketing Automation Summit which featured incredible speakers from some of the smartest minds in marketing. Full Story: ClickZ
ANALYTICS & BUSINESS INTELLIGENCE
Why your business goals should drive marketing analytics
Businesses have never had as much access to data as they do today. In the age of digital marketing, a massive amount of information is collected on everyone and everything connected to the Internet. Full Story: Rochester Business Journal
Data Analytics – Adapt and Make Better Decisions
Data is everywhere. From one telephone call alone, businesses can be presented with 600 pieces of insight. Full Story: UC Today
BRANDING AND DESIGN
Why personal branding is essential
Google your name. What comes up? Do you like it? If you do, then good for you. Full Story: The Standard
The hidden aspect of personal branding you may be overlooking
You work hard to build your personal brand. Why let bad audio destroy it? Improving sound quality matters for so many reasons—including how people perceive you. Full Story: Fast Company
VOICE STRATEGIES
Samsung’s Bixby voice assistant gets a big redesign
Although Samsung is dropping support for some of Bixby’s augmented reality features this month, the company doesn’t plan on giving up on its virtual assistant just yet. Full Story: XDA Developers
If you want your Android voice assistant to stop listening to you, you can disable its “OK Google” feature in the phone’s Settings app. Full Story: Business Insider