By Integrated Marketing Platform | November 06, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Want to improve your marketing strategy?
You’re good at your job. You know that your company does incredible work, but how do you convince clients to choose you? Full Story: Inman
Quick-Win Marketing Strategies for the COVID Holiday Season
It goes without saying that holiday season 2020 is going to look very different from that of previous years’. Full Story: MarTech Series
The do’s and don’ts of relationship marketing
Relationship marketing is all about building close and meaningful relationships with customers. Full Story: Media Update
Marketing Strategies To Fuel the Growth of Your Business
You got your start from the ground up, and now you’re wondering what’s next. Full Story: Monticello News
Maximize Your Digital Marketing That’s Can’t Miss with Prospects
Effective digital and social content can help to establish you as an authority in your field or area. Full Story: Channel Futures
Rewiring your mind for high-performance marketing
Rewiring your mind for high-performance marketing will allow you to take your brand to the next level. Full Story: Media Update
A marketing expert’s guide to slaying this holiday season
Which retail categories are set to benefit the most from gifting this holiday season? How will spending patterns differ across age groups? Full Story: Inside Retail
How to Win Big at Marketing this Holiday Season
The holidays are, without a doubt, the best time for businesses to make a profit. Believe it or not, 30% of all annual sales happen between November and December. Full Story: Business 2 Community
SOCIAL MEDIA
Why social media can’t keep moderating content in the shadows
Online platforms aren’t transparent about their decisions—which leaves them open to claims of censorship and masks the true costs of misinformation. Full Story: MIT Technology Review
How social media is affecting mental health in the pandemic?
It’s estimated that there are now 3.5 billion social media users worldwide. Social media has transformed the way we communicate, shop, and entertain ourselves. Full Story: Consumer and Society
Social Media Isn’t Necessarily Harmful. Here’s How You Can Use It For Good
Between COVID-19 lockdowns and nail-biting elections, 2020 is certainly driving many of us to spend more time on social media than ever before. Full Story: ScienceAlert
Social media managers on how they take care of their mental health while on the job
2020 has seen most of us glued to our screens like never before, as our reliance on social media platforms for information and contact took on new resonance in the wake of the coronavirus pandemic. Full Story: The Drum
SEARCH ENGINE
The 7 Most Important Things I’ve Learned About SEO This Year
As we near the end of another eventful year in SEO, let’s reflect on seven important developments and takeaways that stood out. Full Story: Search Engine Journal
The Importance Of Page Speed Optimization
Many website owners are so preoccupied with what they think users want that they overlook the fundamentals of what makes using the internet so popular — speed. Full Story: Forbes
How to Use Microsoft Bing Site Explorer for SEO
Microsoft Bing Webmaster Tools recently released Site Explorer, which offers unique features for SEO pros. Here’s how to make the most out of it. Full Story: Search Engine Journal
Get beyond the algorithm with a data-driven SEO content strategy
The divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical. Full Story: Search Engine Land
MOBILE MARKETING
Update your mobile ad strategy to stop losing money on ad fraud
The mobile advertising industry is expected to be worth $240 billion by 2022, but last year advertisers lost more than $23 billion to ad fraud. Full Story: ClickZ
T-Mobile Stock Rises 55% In 7 Months, More Gains On The Way
Despite an impressive 55% rise since its March lows of this year, at the current price of $116 per share, we believe T-Mobile stock (NASDAQ: TMUS) still has some upside left. Full Story: Forbes
AT&T, Verizon and T-Mobile exceed expectations amid pandemic
The financial and cultural upheaval sparked by COVID-19 did not have much of an impact on the sales of services by the nation’s top mobile network operators. Full Story: Light Reading
These are the 6 most popular mobile messenger apps in the world in 2020
These are the 6 top performing mobile messenger apps in the world in 2020 so far, according to Statista. Full Story: AMEinfo
DIGITAL SIGNAGE/ SCREEN MEDIA
When it comes to digital signage, one of the most important and difficult decisions to make is which type of display to use. Full Story: Digital Signage Today
Digital display technology brings new opportunities in the Canadian chain foodservice industry
Canada’s foodservice industry is undergoing some of the most dramatic changes it has experienced to date, and digital display technology is increasingly central to its new reality. Full Story: Samsung Newsroom Canada
EMAIL MARKETING
7 KEY STRATEGIES FOR IMPROVING YOUR EMAIL LIST
Email marketing remains one of the most popular, consistent marketing platforms around. Full Story: AdAge.com
Tips for optimizing holiday email marketing campaigns
Focus on lists and personalized content to break through the noise. Full Story: Marketing Land
E-COMMERCE
The Sales Rep’s New Role In A B2B eCommerce World
Well before the pandemic hit the globe, B2B organizations were beginning to accelerate their eCommerce strategies, with a focus on optimizing the end-user experience. Full Story: pymnts.com
Driving revenue and loyalty through precision commerce
The pandemic has reshaped the roles and relationships between brands, retailers, and consumers. Full Story: ClickZ
PUBLIC RELATIONS
8 trust indicators to look for in the media you pitch
A media watchdog warns PR pros against working with misinformation sites. Full Story: PR Daily
How Are PR & Comms Pros Adapting To Big Data, Algorithms & AI?
PR and corporate communication professionals rated “coping with the digital evolution”, “dealing with the speed and volume of information”, and “using big data and algorithms for communication” in their top four issues between 2018 and 2020. Full Story: PRovoke Media
MARKET RESEARCH
Opinion: Diversifying the Consumer Voice Within Market Research
The focus of marketing strategies has changed a lot over the last two decades. Full Story: AdWorld
WEB DEVELOPMENT
How to build a website with Shopify
Shopify is a complete e-commerce platform for building online stores. You can use Shopify to sell via the web, mobile, online marketplaces, and social media. Full Story: Tom’s Guide
5 Ways You Can Streamline On-Site Forms for Rapid Growth
Are you looking for a way to streamline your on-site forms? If so, you’re in the right place. Full Story: Business 2 Community
MARKETING AUTOMATION
The marketing automation revolution
The speed of technological development since then has been astounding. In 1985, a Cray-2 supercomputer — the fastest in the world — was about as powerful as an iPhone 4. Full Story: Media Update
8 Ways Banks Use Artificial Intelligence and Machine Learning to Serve You Better
Banks are more sophisticated than ever, using the best technology. Here’s how they’re using AI to make your life easier. Full Story: MakeUseOf
ANALYTICS & BUSINESS INTELLIGENCE
How To Use Social Media Analytics To Optimize Your Marketing Strategy
In an age of digital transformation, the way we communicate is constantly changing. Full Story: Demand Gen Report
What is the Importance of Reporting Business Intelligence?
Big data has been one of the biggest game-changers in the business sector. Full Story: Morningside Maryland Site
BRANDING AND DESIGN
This AI Logo Generator Creates Random Branding Designs for Small Businesses
The tool, from website builder Zyro, uses creative machine learning to produce infinite graphics. Full Story: Adweek
AI logo generator could be the future – but is it a good one?
When it comes to branding, a company’s logo is possibly the most essential element of all. It’s often the first thing people see – and if you get it right, they’ll soon be able to recognise it anywhere. Full Story: Creative Bloq
VOICE STRATEGIES
Voice Assistant Use on Smartphones Rise, Siri Maintains Top Spot for Total Users in the U.S.
New report available today shows that voice assistant users on smartphones rose 11% between 2018-2020 and daily active users climbed 23%. Full Story: Voicebot.ai
Amazon Echo and Alexa Turn Six, Try to Prepare for Everything
Six years ago, Amazon introduced the world to the Amazon Echo smart speaker and Alexa voice assistant. Full Story: Voicebot.ai