By Integrated Marketing Platform   | December 11, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

For Marketing Success, It’s Important to Zig When Others Zag

Who knows if the competitor’s campaign performed well. It looked nice to the boss and it’s now a new task on your to-do list. Full Story: CMSWire

Reputation Marketing: Best Practices To Keep In Mind When Building Your Brand’s Image

I believe we have surpassed the digital age and have evolved to the Information Era. Full Story: Forbes

3 Ways to Level Up Your Pest Control Content Strategy

If you’re a marketing department of one for your pest control business, it can be a challenge to juggle an in-depth, SEO-driven digital content strategy while focusing on operations. Full Story: PCT Magazine

The Paradox Of Marketing At Scale

The vast majority of CMOs today struggle to keep up with the pace of technological advancement in marketing and the incredible number of tools and technologies at their fingertips. Full Story: Forbes

Do the Old Rules of Marketing Still Work?

As we hit the homestretch on 2020, I’ve been thinking about what is important to consider as we move to thinking about 2021 and recovering from the pandemic at some point in the new year. Full Story: Business 2 Community

3 Digital Marketing Trends to Come in 2021

A global pandemic, widespread social unrest and polarizing political events. Full Story: Adweek

How 2020 has reshaped the future of marketing

Since COVID-19, marketing as we know it has changed forever. Full Story: Marketing magazine Australia

2021 Landing Page Checklist: Does Your Marketing Plan Measure Up?

Today, optimization isn’t just an advantage — it’s a requirement if you want to stay competitive. Full Story: Forbes

SOCIAL MEDIA

Take your social media marketing strategy to the virtual stage

When the outbreak of coronavirus forced governments to implement lockdown restrictions, industry professionals found other ways to network. Full Story: EGR Global

5 Social Media Marketing Mistakes You Need to Avoid

A tip sheet for dodging costly, time-consuming missteps and what you should be doing instead. Full Story: Entrepreneur

Why Entrepreneurs Need to Approach Social Media Like Athletes and Celebrities

Former pro baseball player Dominic Blanco breaks down the power of social media — and how we all can tap into it. Full Story: Entrepreneur

Conduct a Successful Social Media Competitive Analysis in 2021

Want to implement successful strategies in 2021? Full Story: Business 2 Community

SEARCH ENGINE

How to Build an SEO Strategy for Your Business From Scratch

Search engine optimization (SEO) is a fundamental part of your digital marketing strategy. Full Story: Business 2 Community

The Complete Guide to SEO for Course Creators

Develop your evergreen marketing machine to keep selling your online course on autopilot. Full Story: Entrepreneur

Need a Quick SEO Win? Think Long-Term for a Better ROI

You’ve long known that SEO is a valuable tool to drive traffic to your website, increase conversions, and grow revenue, but maybe you’re uncertain about how it really works. Full Story: Business 2 Community

Google on Penalizing Misinformation

Should Google penalize misinformation the same way it punishes spam? Google’s Danny Sullivan responds. Full Story: Search Engine Journal

MOBILE MARKETING

3 Mobile App Security Recommendations for National App Day

I think this is the most foolish thing that people do when using the plethora of mobile applications available today. Full Story: tripwire.com

Fighting the piracy threat

With everyone forced to spend more time indoors as a result of the pandemic. Full Story: MobileMarketing Magazine

This mobile app lets users communicate with eye gestures only (VIDEO)

Google has introduced a new mobile application targeting handicapped users who suffer from speech and motor disabilities. Full Story: Malay Mail

This mobile app lets users communicate with eye gestures only

Google has introduced a new mobile application targeting handicapped users who suffer from speech and motor disabilities. Full Story: Yahoo Singapore News

DIGITAL SIGNAGE/ SCREEN MEDIA

Asiaray, The Trade Desk and Magnite launch DOOH programmatic transaction platform

Asiaray Media Group has officially announced a new DOOH programmatic transaction platform in partnership with The Trade Desk and Magnite Inc. Full Story: Marketing Interactive

Frontrunner forms new DOOH offering with Lightbox OOH

The new partnership turns vacant commercial window fronts into full-motion digital displays. Full Story: Media In Canada

EMAIL MARKETING

Four Ways To Effectively Personalize Your Marketing Emails

If you’re like many business owners, you want to use email marketing to grow your company. Full Story: Forbes

How to Avoid Spam Filters

To make the most of your email marketing efforts, you must find ways to keep your messages out of your customers’ spam folders. Full Story: Business.com

E-COMMERCE

Clienteling Personalizes In-store, Online Shopping

“Clienteling” enables shoppers and personnel in physical stores to interact with online channels, such as web, mobile, and social. Full Story: Practical Ecommerce

Instagram Adds Shopping Tags to Reels, the Next Step in its eCommerce Push

Instagram’s found another way to add pressure to TikTok, this time by adding new shopping tags to Reels, it’s TikTok clone functionality. Full Story: Social Media Today

PUBLIC RELATIONS

What Startup Companies Need to Know About Public Relations

When you are a startup, you may feel the need to be a jack of all trade. Full Story: BBN Times

e-PR Plans Ahead for The Future Amidst Potential Lockdowns

In the United States, it is no secret that COVID-19 cases are on the rise and businesses are beginning to close again, similarly to what occurred back in March. Full Story: Digital Information World

MARKET RESEARCH

Global Genomics Market Research 2020-2024: Market Analysis, Drivers, Restraints, Opportunities, and Threats – Technavio

The genomics market is expected to grow by USD 17.23 billion, progressing at a CAGR of almost 13% during the forecast period. Full Story: Business Wire

Toluna reveals market research predictions for 2021

“After one of the most unparalleled and unpredictable years in recent history, the only constant for brands now is change. Full Story: iTWire

WEB DEVELOPMENT

Understand the fundamentals of HTML, CSS, and JavaScript with this online course

Web development is one of those professions that is in demand pretty much all the time. But while website builders are plentiful, business owners are still looking for web wizards who can craft them a page that stands out from the pack. Full Story: Mashable

Know About Python Programming Language with Benefits and Challenges for Beginners

We are describing the top 4 benefits of learning Python programming language, these benefits will also clear all the doubts if you have about the scope of Python web development. Full Story: Daily Host News

MARKETING AUTOMATION

Deciphering The Next Frontier For Artificial Intelligence In Marketing And Advertising

In 2020, the digital walled gardens have more working in their favor than ever before. Full Story: Forbes

Customized ads to drive growth

Fast moving consumer goods firm Nestlé India targeted two different consumer segments for its brand Maggi through a massive “Cooking made simple recipe” campaign during the lockdown. Full Story: Livemint

ANALYTICS & BUSINESS INTELLIGENCE

How to Stay Ahead of the Competition With Market Intelligence

If you’re responsible for the success of a business and find yourself asking “Now what?” pretty often, chances are you lack data. Full Story: G2

2021 Trends and Predictions: Data Analytics, AI and BI

More than ever, companies across Australia and New Zealand are leaning on data analytics to help drive better decision-making and strengthen their businesses against the current volatile economic landscape. Full Story: iTWire

BRANDING AND DESIGN

Evolutionary Branding: How To Create A Slogan That Sells

As a branding agency, my company is frequently called upon to create names for companies and products. Full Story: Forbes

Lessons From Vintage Coca-Cola Ads On Creating a Brand Worth Remembering

No one better embodies idyllic branding strategies that are more scrutinized and ground-breaking than Coca-Cola. Full Story: Business 2 Community

VOICE STRATEGIES

Voice Technology is the Future of Customer Support

Leaving The Chatbot Behind? New Intuitive Voice Technology Enables Customers To Complete Requests Without Waiting For Human Assistance. Full Story: TechiExpert.com

Amazon Rolls Out ‘Teachable AI’ Feature to Turn Alexa into a Student of Your Preferences

Alexa will now ask follow-up questions if it doesn’t understand a command or order, thanks to the new Teachable AI feature Amazon introduced on Friday. Full Story: Voicebot.ai

 

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