By Integrated Marketing Platform | January 25, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Explaining Digital Marketing (with Examples)
It can be a daunting task to explain the ins and outs of Digital Marketing. Like where do you even start? Full Story: Business 2 Community
5 reasons WebAR should be part of your marketing plan
Augmented reality is changing marketing and advertising. Full Story: Marketing Dive
We know it when we see it, but can we define it? Full Story: MarTech Today
Seven Restaurant Marketing Strategies To Implement In 2021
The recent global pandemic has forced businesses, including restaurants, to shut down, pivot or adapt. Full Story: Forbes
Content Marketing: 5 Ways to Create Content Your Audience Won’t Ignore in 2021
Creating content that generates quality challenges was the topmost content marketing challenge faced by more than 50% of marketers as per a survey conducted by SEMrush in 2019. Full Story: BBN Times
12 Effective Ways To Use Infographics For Marketing
As content marketing continues to rise in popularity, more and more businesses are creating original content to engage and educate their audiences. Full Story: Forbes
How to Leapfrog Competition With Local Digital Marketing
Local digital marketing is the cost of entry for today’s small businesses. But, if you want to get ahead, you should master four important skills. Full Story: Business 2 Community
Netflix’s Popular Marketing Campaigns of 2020
Marketing campaigns represent the best possible way to engage with customers, clients, and leads. Full Story: MarTech Series
SOCIAL MEDIA
AI and social media marketers in B2B marketing campaign
B2B marketing campaign in recent times is more capable of driving sales. AI and social media marketers together can enhance any B2B marketing campaign. Full Story: ClickZ
How To Leverage 14 Social Media Marketing Trends In 2021
While social media trends come and go, social platforms continue to serve as primary marketing channels for growing a business as we head into the new year. Full Story: Forbes
Why Small Businesses And Startups Should Invest In Social Media Marketing
Ten years ago, the concept of using social media for business was foreign. Full Story: Forbes
Learn to Increase Reach by Leveraging These Essential Social Media Channels
Nearly half the world uses social media. Full Story: Entrepreneur
SEARCH ENGINE
Navigating Google E-A-T For SEO Success In 2021
Are you looking to truly ramp up your organic search result rankings and subsequent revenue during 2021? If so, Google’s E-A-T should be high on your digital radar. Full Story: Forbes
How to Do a Content Gap Analysis for SEO
A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO. Full Story: Search Engine Journal
Does Google Set Limits to Search Traffic?
Google’s John Mueller answers if it’s true that Google throttles search traffic. Full Story: Search Engine Journal
Small Businesses Could Boom their Online Growth Using the Best SEO Tactics
Small businesses are increasing in number due to the availability of growth opportunities in the digital world. In order to witness immense growth, it is crucial for small businesses to follow the latest online marketing techniques. Full Story: Business Deccan
MOBILE MARKETING
2 must-haves for building a robust customer experience in 2021
Industry executives spent the last 10 months of 2020 deciphering the retailing unknowns of COVID-19. Full Story: Retail Customer Experience
Why I Believe Flutter Is the Future of Cross-platform App Development
Only a few years have gone by since Google launched Flutter, but the innovation speed at which the platform is being updated has already brought it several steps ahead of some of the top cross-platform frameworks operative in the mobile app development domain. Full Story: Appinventiv
Google is giving a facelift to its search on mobile
Google has decided to change the way search results appear on users’ mobile devices. Full Story: The Hindu
Two thirds of Brits bought a mobile phone online in 2020
Shift to online mobile phone sales could require high street refocus. Full Story: TechRadar
DIGITAL SIGNAGE/ SCREEN MEDIA
What I Learned About the Digital Signage Industry (Year One)
I really hope everyone is doing the best they can to get through these challenging times. Full Story: rAVe [PUBS]
LG Transparent OLED Display Signage
LG Transparent OLED (organic light emitting diodes) Touch Screen Digital Signage lets viewers see spaces that previously would be hidden away behind a display, to harmonize with its surroundings. Full Story: Facility Executive Magazine
EMAIL MARKETING
Top 5 Email Marketing Challenges of 2021
Communication apps like Slack and Microsoft Teams and chatbots have been cited to be the email killers. Full Story: MarTech Series
How to Slim Down Your Email Inbox — and Why It Matters
Gmail, other popular free services are starting to charge for file storage. Full Story: AARP
E-COMMERCE
Learn How to Successfully Launch a Shopify Store and Build Your Ecommerce Business
Get on board the ecommerce boom today. Full Story: Entrepreneur
What’s the Future of Traditional Retail?
Did the events of 2020 and the associated changes in shopping behavior break the classic brick-and-mortar retail model? Full Story: Practical Ecommerce
PUBLIC RELATIONS
Five Areas Of PR And Marketing To Focus On 2021
While I believe my original thoughts on public relations and marketing during a crisis are still highly relevant, there is a lot to expand on and learnings to apply from 2020 that marketers can arm themselves with this year. Full Story: Forbes
3 PR and marketing trends to watch in 2021
The chaotic year of 2020 is finally over, but the problems it brought with it are still here. Full Story: AZ Big Media
MARKET RESEARCH
Three quarters of businesses plan to boost market research budgets to win new customers in 2021
The research, which was conducted by independent polling company Censuswide, surveyed 200 business decision makers in large and medium sized UK companies in the last week of December 2020. Full Story: Marketing Dive
Market research spend continues to contract
The net balance of companies that cut their market research budgets – the difference between those reporting increased and decreased available spend – was -25.0% in the last three months of the year. Full Story: Research Live
WEB DEVELOPMENT
Where Programming, Ops, AI, and the Cloud are Headed in 2021
In this report, we look at the data generated by the O’Reilly online learning platform to discern trends in the technology industry—trends technology leaders need to follow. Full Story: O’Reilly Radar
6 Reasons to Choose Tech Majors in 2021
Upon finishing school, every student faces the same challenge. Full Story: About Manchester
MARKETING AUTOMATION
Copy.ai Revolutionizes Digital Marketing By Augmenting Human Creativity With AI
One of the hardest tasks of marketing is to create unique advertisements. Creativity is paramount to envisioning and delivering iconic, distinct product or service campaigns to the public. Full Story: Forbes
Can Artificial Intelligence Help Real Estate Investors Buy and Sell More?
Artificial Intelligence (AI) is changing the way most industries work and operate. Full Story: Think Realty
ANALYTICS & BUSINESS INTELLIGENCE
How Brands Use Business Intelligence to Grow
Digital solutions and data are among the most important resources that any business has. Full Story: ABCmoney.co.uk
Top 10 Business Intelligence Certifications to Learn in 2021
It will also provide abundant business advantages such as enhanced sales, minimized customer attrition and effective marketing tools. Full Story: Analytics Insight
BRANDING AND DESIGN
Business Branding Essentials That Will Leave An Impact On Customers
Every business owner wants to attract as many new consumers as possible. It’s the only way to maintain their business effectively. The whole point of it is for customers to choose you over the competition. Full Story: Business Review
Position Your Brand For A Stronger Year In 2021
This year continues to teach brands how to evolve and communicate in a time when it seems that change is the only constant. Full Story: Forbes
VOICE STRATEGIES
Guinness World Records Adds Alexa Skill Full of Astounding Feats
Guinness World Records has launched an Alexa skill, adding its store of unusual and impressive feats to the voice assistant’s database. Full Story: Voicebot.ai
Alexa can make remote learning easier. Here’s how
Amazon’s voice assistant has some good ideas for improving your kids’ school experience this semester. Full Story: CNET