By Integrated Marketing Platform | February 09, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Top Marketing Strategies for SMEs in 2021
One year ends and another begins… Last year was the year that no one could have expected and 2021 is already shaping up to be equally unpredictable. Full Story: MarTech Series
Is the Marketing Database Dead?
Do we even know what we are referring to these days when we say “marketing database”? Full Story: MarketingProfs.com
Content Marketing: The New Name for a Well-Established Discipline
Content marketing is not new. Only the term can be considered to be recent. Full Story: MarketingProfs.com
Five things to try with your marketing in 2021
Balance ad spend with a robust content marketing strategy: Content marketing is a very effective way to build relationships with your target audience. Full Story: Bdaily
An agile marketing plan is essential to long term customer success
In today’s ever-evolving world, consumers are looking to brands to respond and react in real time to their changing needs. Full Story: ClickZ
How CRM Benefits Marketing Campaigns
For marketing to be effective, it has to get the right message in front of the right audience at the right time. Full Story: Business News Daily
With Influencer Marketing, You Can’t Afford to Set It and Forget It
Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time. Full Story: Entrepreneur
Performance marketing can supercharge your business
This form of marketing ties directly into today’s data-driven digital marketing approaches. Full Story: Gulf News
SOCIAL MEDIA
Should Marketers be Considering the Potential of Rising Social App Clubhouse?
Clubhouse is the hot new social app of the moment, sparking buzzy chatter among social influencers and a raft of FOMO-inducing tweets of Clubhouse conversation highlights. Full Story: Social Media Today
In the moments when we find complete fulfillment from social media, life is good. But to be real, for most of us, our relationships with these apps aren’t always so perfect. Full Story: The Michigan Daily
TikTok Wants to Be a Social Media E-Commerce Sensation
Posters on TikTok will reportedly be able to include product links with their content, paving the way to receive commissions on purchases made through referrals. Full Story: Motley Fool
7 New Social Media Marketing Opportunities on Facebook & More
Make good use of the social media features & platforms at your disposal! Full Story: Search Engine Journal
SEARCH ENGINE
Ask an SEO: Your HTML and Coding Issues Answered
This lightning round edition answers 3 questions focusing on HTML and coding issues. Learn about button text, how many links are too much, and more. Full Story: Search Engine Journal
Google: Removing Blog Comments May Impact Search Rankings
Removing all comments from a website may hurt search rankings, says Google’s John Mueller. Full Story: Search Engine Journal
Three Things You Need To Know About Industry-Specific SEO
But what does any of this have to do with vertical-targeted SEO? A B2B website that directly targets a user’s profession or industry will always be more relevant … Full Story: TechGenyz
5 PPC Tips for Technology Companies
These 5 PPC tips for technology companies will help you maximize your paid search resources, connect with B2B buyers, and improve ROI. Full Story: Search Engine Journal
MOBILE MARKETING
5 Ways to Increase Customer Loyalty with Mobile Marketing
Customer loyalty is essential for any business. According to a loyalty report, 79% of customers claim that they are more likely to continue doing business with brands that use loyalty marketing. Full Story: Customer Think
Snapchat to launch feature to remind users to clean up their friends list
Snapchat has announced its plans to introduce a feature that reminds its users to review their friend lists and remove the people they don’t wish to be there. Full Story: MobileMarketing Magazine
6 Tips For Understanding The Entire Mobile App Building Process
Mobile app development can be a lucrative career opportunity. But building apps is also very complex. Full Story: iStockAnalyst
Hated By Ad Tech, Apple’s Moves Increase Privacy And Decrease Fraud
A lot of marketers are concerned about Apple’s pro-privacy moves — e.g. “iOS 14 would limit and dramatically reduce the ubiquitous access to IDFA (Apple’s device identifier for advertisers) enjoyed by all mobile app developers today.” Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
To Build or to Buy: Your Signage Network’s Operating Software
To build or to buy? When it comes to business-critical software, this is a decision that many companies face and we see this consideration come up frequently with digital signage networks. Full Story: Audio Visual News Network
Videotel intros directional speakers for digital signage
The speaker eliminates traditional sound noise with its lightweight, ultrasonic and parametric design, according to the release. Full Story: Digital Signage Today
EMAIL MARKETING
5 Powerful Marketing Practices to Grow Your Email List
We all know how effective email marketing is. Full Story: Customer Think
You’ve got mail: Are email newsletter ads effective?
Does the endless flood of email ads filling consumers’ inboxes influence shopping decisions? Full Story: eMarketer
E-COMMERCE
Raise the ecommerce marketing bar with smart returns
In the near future 45% of purchases are set to be completed online, continuing the shift to digital shopping well after the pandemic is no longer rampant. Full Story: MuMbrella
From e-commerce to private labels: The pandemic shopping trends that are here to stay
In 2020, the coronavirus pandemic dramatically upended the retail landscape in Australia and around the world. Full Story: SmartCompany.com.au
PUBLIC RELATIONS
Three PR trends that have been accelerated by COVID
PRs only had to remain nimble and change some of their thinking and ways of operating as an industry, but they had to advise clients on how to best navigate these challenges on an on-going bases with the view of helping them to recover when the time is right. Full Story: Media Update
3 social media trends to embrace in 2021
What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know. Full Story: PR Daily
MARKET RESEARCH
Best Market Research Companies
How to get a clearer picture of the market. Full Story: Investopedia
Three-quarters of UK firms will boost market research budgets
Three-quarters (74%) of businesses in the UK intend to increase their marketing research budgets this year to improve their reach to potential customers, according to a new survey from Stravito, the consumer insights platform. Full Story: Warc
WEB DEVELOPMENT
Five Reasons Your Website Needs Google Tag Manager
Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Full Story: Forbes
Website Security for Small Business: Everything You Need to Know
There was a time when only large corporations and government agencies had to worry about hackers and cybercriminals. Not anymore. Full Story: Business 2 Community
MARKETING AUTOMATION
Has artificial intelligence revolutionized recruitments?
Recruitment technology continues to become more and more advanced, streamlining the hiring process and significantly reducing the administrative burden. Full Story: Tech Wire Asia
Digital Success Hierarchy: A Simple Tool Missed By Many
Elon Musk is often quoted saying, “It is important to view knowledge as sort of a semantic tree — make sure you understand the fundamental principles, i.e., the trunk and big branches before you get into the leaves/details or there is nothing for them to hang on to.” Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
The Technological Leap Of Ping Post Calls
It’s well known that technological advancements are necessary to push human progress, and business, forward. Full Story: Forbes
How data analytics helped Nissan boost test drive outreach in Asia-Pacific
By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers. Full Story: Campaign Asia-Pacific
BRANDING AND DESIGN
Importance of Branding and Types of Branding Services
Most startups and small businesses do not comprehend how to make their business a brand. brand. Full Story: Vizaca.com
Insights: How can audio branding create a distinctive identity?
Sonic branding is not just the jingle at the end of an advertisement. Full Story: Transform magazine
VOICE STRATEGIES
Hey, Siri, what happened to you?
It was the first major voice assistant in smartphones, but now Siri lags far behind its rivals. How did Google Assistant and Alexa eat Siri’s lunch? Here’s how. Full Story: CNET
iOS 14.5 update: New features coming to iPhone users
The Apple fanatics will soon have a reason to rejoice as the new iOS 14.5 version is coming up with a lot of new features on the bucket list for the users. Full Story: Livemint