By Integrated Marketing Platform | February 24, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don’t they, so how difficult can it be, right? Full Story: Customer Think
According to the Bureau of Labor Statistics, the average American works somewhere around 34.5 hours per week. Full Story: Forbes
Say Goodbye to Personas: Adapting your marketing strategy for today’s consumer
Personas have historically played a central role in the marketers’ playbook for understanding, segmenting, and targeting consumers. Full Story: Customer Think
Consumers Save Money On Marketing Using This One Strategy
If you’re a small business owner who doesn’t know what content marketing is, it’s about time you did. Full Story: Scoop.co.nz
Finding Success In Influencer Marketing: It’s All Relative
“How do I know if my influencer marketing campaign has been successful?” This is a common question among newcomers to the industry. Full Story: Forbes
2021 Digital Marketing Predictions
Even as digital marketers ourselves, not even we could have predicted just how important digital marketing would become in 2020. Full Story: Martechcube
No More Mistakes With Full Funnel Marketing
As much as utilizing full-funnel marketing is essential for your business. It is important to understand the basis, stages, and approach of getting your marketing funnel right! Full Story: Qrius
Meet the most powerful marketing idea of our times
Users who feel part of creating your product will be your loyalists. All in all, building in public may yet be the most powerful marketing idea of our times. Full Story: Moneycontrol.com
SOCIAL MEDIA
The social media opportunity with the death of third-party cookies
With cookies on the way out, paid social is a bright spot in 2021 for many marketers looking to understand and reach consumers. Full Story: Marketing Dive
How to block social media apps from yourself to stop distractions and be more productive
If you want to block social media apps from yourself, there are dozens of apps, extensions, and tools you can use. Full Story: Business Insider
Why Video Makes a Huge Difference in Social Media
A few months ago I wrote a piece on how Instagram Reels had just launched and was booming. Full Story: Law.com
The Hidden Risk in Social Media Marketing
The explosive growth of digital marketing has encouraged companies to increasingly lean into social media as a way to reach their audiences. Full Story: Insurance Journal
SEARCH ENGINE
How SEO can impact your business?
Today, consumers are living in a digital world. As per Accenture, around 94% of the B2B buyers said they do research online before buying. Full Story: VENTS Magazine
Tips on Optimizing Category Pages for Conversions
Would you like the category pages on your website to convert better? Full Story: Total Retail
Using intent data to deliver results in 2021
Intent signals bring precision to today’s B2B marketing strategy. Full Story: Search Engine Land
SEO – No Longer a “Nice to Have” Option for Your Business
This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have! Full Story: Business 2 Community
MOBILE MARKETING
What iOS 14 will mean for your Facebook ads
You’ve probably heard about the Apple iOS 14 changes and how they present a risk to those who rely on Facebook ads. Full Story: Marketing magazine Australia
Snapchat Reports Increase in Mobile Video Viewing
Snapchat is reporting a significant increase in the consumption of mobile video content among millennials and Gen Z. Full Story: Search Engine Journal
How to enable disappearing messages in Signal for mobile
Similar to WhatsApp and Telegram, Signal is an encrypted messaging app with a number of features in it and with millions of active users. Full Story: MobiGyaan
IDFA Is Going Away, So What Should Mobile App Publishers Do To Prepare?
For advertisers and publishers in this space – as well as demand-side, supply-side and measurement platforms – these changes will have far reaching implications for the way ad inventory is programmatically served and measured in the post IDFA environment. Full Story: AdExchanger
DIGITAL SIGNAGE/ SCREEN MEDIA
2 features to look for in a CMS
The best way to deliver content is to make use of a content management system. Full Story: Digital Signage Today
Assembling the Digital Signage Puzzle
It’s no stretch to say digital signage technology has changed immensely over the past several years. Full Story: Audio Visual News Network
EMAIL MARKETING
Email marketing is an efficient way to make relationships with clients. The important thing is to ensure that all the emails are personalized. Full Story: VENTS Magazine
Expert: How a newsletter could change your business
As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. Full Story: BizReport
E-COMMERCE
The impact of the gig economy on e-commerce and its sustainability
The growth of the gig economy, where short-term contracts or freelance work prevail as opposed to permanent jobs, has enabled people to increase their income and run multiple ‘side-hustles.’ Full Story: The Standard
The fundamentals of link building for eCommerce and affiliate sites in 2021
Link-building strategies to help drive ranking in competitive fields. Full Story: Search Engine Land
PUBLIC RELATIONS
Digital Public Relations Myths & Musts for Earned Media Success
Earned media from PR complements paid and organic. These are the “musts” in digital public relations, as well as misconceptions that hinder PR success. Full Story: Search Engine Journal
PR can be complicated and hard to monitor when you are running a business. Not only does PR cover several areas but it requires your full attention 24/7. Full Story: ResponseSource
MARKET RESEARCH
6 Reasons Why Keyword Research Is Fundamental for Web Marketing
Keyword research is an important facet of SEO. It isn’t just about search volumes and neither is it only about knowing how traffic moves. Full Story: HR News
Is The Customer Always Right? Lessons On Interpreting Market Research
In 1985, the Coca-Cola Company changed the formula for their classic soft drink and released “New Coke.” The product was extremely well researched and the launch plans were meticulously developed, but “New Coke” became a storied example of a high-profile business misstep. Full Story: Above the Law
WEB DEVELOPMENT
How to Ensure you have the Best Website for your Business
Given the current technological advancements, businesses make a lot of money through digital marketing. Full Story: Omega Underground
How to choose a website name for your business
Learn how to choose a website name and how to make your work more visible. Full Story: Creative Bloq
MARKETING AUTOMATION
Using intent data to deliver results in 2021
Intent signals bring precision to today’s B2B marketing strategy. Full Story: Marketing Land
Automation in Recruitment: Higher Productivity and Better Hiring
Recruitment automation will grow in the coming years, improving work processes and optimized processes. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
How Business Intelligence Tools are Offering Informative Data
Business intelligence software consists of Data analytics, data warehousing, dashboards, and reporting. Full Story: CIOReview
The Four Foundations of EHS Management Meet Business Intelligence
EHS found its genesis in and has evolved as a response to demand from both the labor force and consumers for greater corporate social responsibility and visibility when it comes to employee health, worker safety, and the environment. Full Story: EHS Daily Advisor
BRANDING AND DESIGN
How Your External Branding Tone Could Be the Key Strategy in Customer Growth and Retention
Most brands think of customer growth and retention as another metric they should take care of. However, they often lose sight of their customers, which matter the most. Full Story: CoFounder Magazine
Creating a Global Brand for Your Small Business to Grow
A small business needn’t stay small forever. In fact, you may already consider ways in which you can help your business grow into a global brand – one with a reputation for excellence and a customer base to match. Full Story: Business 2 Community
VOICE STRATEGIES
The original voice of Siri makes an appearance in Persona 5 Strikers
If you’ve spent the day playing through Persona 5 Strikers and noticed the voice of the in-game digital assistant sounded familiar, it’s likely because it’s played by the original voice of Siri (via Kotaku). Full Story: The Verge
How to change Alexa wake word using your smartphone
Amazon had launched its own digital voice assistant named Alexa in 2014 and since then, the service has seen massive growth as well as several improvements and new feature additions. Full Story: MobiGyaan