By Integrated Marketing Platform | March 24, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Effective Content Marketing Tips for Small Businesses
With more than 400 million active websites (and counting), delivering the bare minimum information on a plain webpage isn’t sufficient anymore. Full Story: BBN Times
Marketing Learnings to Keep in Mind for 2021!
How can marketing leaders make use of a smart combination of martech and salestech to lead effectively through the ongoing Covid-19 pandemic while creating better customer impact and business output? Here are a few ideas: Full Story: MarTech Series
B2B vs. B2C Marketing: What Are the Main Differences?
As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. Full Story: SmarterCX
Does your marketing support healthy sales flow?
Hands up anyone who can’t think of yet more, and more, ways to spend money on marketing… Yeah, right! That really isn’t the problem. Full Story: economia
Digital marketing trends are disrupting 2021
Covid-19 has fast-tracked digital transformation, which requires marketers to rethink how to reach their audiences. Full Story: Business Day
Effective Online Marketing Tools to Increase Customer Engagement
SMS marketing remains the most effective online marketing strategy to date because you can use a service provider like TouchSMS to send bulk SMS messages … Full Story: Business Matters
If You’re Not Using Video, You’re Not Marketing Effectively
If you’re like many people, most of your time online is spent watching videos. Full Story: CEOWORLD magazine
SOCIAL MEDIA
Is ad-free Gravvity a ‘healthier’ social media app?
Concerns over the negative effects of social media are becoming more common, so could a new kind of ad-free app give us a healthier social media experience? Full Story: ZDNet
Social media: How to harness its power and avoid its traps
Social media can be a powerful tool for patient education and advocacy, but it can also lead to risky behavior and damage a professional reputation. Full Story: Contemporary Pediatrics
11 Tips to Always Keep Your Social Media Content On Brand
As with other marketing efforts, social media can sometimes be a challenge because it has to balance customer appeal with staying true to its brand promise. Full Story: Small Business Trends
How Social Media Can Help Foster Long-Term Relationships with Customers
Many integrators use social media to advertise their company, but business consultant Tom Stimson says social media can also help build long-term relationships with customers. Full Story: CEPro
SEARCH ENGINE
How To Find A Reputable Enterprise SEO Company
Online marketing at the enterprise level is complex. You don’t want a rookie agency at the helm, steering your search engine optimization (SEO) strategy, do you? Full Story: Forbes
Keyword Clusters: How to Level up Your SEO Content Strategy
Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals. Full Story: Search Engine Journal
How to Get SEO Clients: 7 Top Tips
A reader asks, How do I get SEO clients with a monthly retainer? This Ask An SEO column offers tips for finding high-value clients for your agency. Full Story: Search Engine Journal
JavaScript SEO: Best Practices and Debugging Tools
JavaScript has its benefits when used correctly. Learn about JS SEO best practices and tools for JavaScript debugging here. Full Story: Search Engine Journal
MOBILE MARKETING
LG may shut down mobile business, claims report
It appears that LG Electronics has decided to shut down its mobile communication business. Initially, the company was planning to sell the mobile business to Germany’s Volkswagen AG and Vietnam’s Vingroup JSC. Full Story: Gadgets Now
Mobile company Three refunds €825,000 to premium-rate service users
Some 26,000 customers receive money back after breaches of code of practice. Full Story: The Irish Times
Facebook Expands Support For 2FA Security Keys On Mobile
You can now set up two-factor authentication and log into Facebook on mobile using a security key. Full Story: We are Social Media
TikTok owner ByteDance takes on Tencent after acquiring major mobile gaming studio
ByteDance has acquired gaming studio Moonton highlighting its ambitions in the video game industry and pitting it against Chinese giant Tencent. Full Story: CNBC
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage giving business an edge in advertising
As the way we interact with the world around us becomes increasingly digital, more opportunities for innovative and engaging digital experiences are emerging for brands and advertisers to reach customers. Full Story: Gadget
Digital signage – is it dentistry’s rising trend?
Revolutionising dentistry is an advanced form of communication. Digital signage for dental practices is rapidly growing in popularity, and there are many reasons why. Full Story: Dentistry.co.uk
EMAIL MARKETING
What Can Email Lookup Tools Be Used For?
The ability to access a wide range of technical tools and services these days helps us in many ways. We turn to technology for many things, and our lives are far more convenient as a result. Full Story: GISuser.com
These 3 Strategies Will Grow Your Email List for Free
Implement these three tactics to boost your opt-in rate at no cost. Full Story: Entrepreneur
E-COMMERCE
How to Optimize Your eCommerce Store for Social Proof
Win your visitors’ trust and lead them to make a purchase. Here are six social proof tactics you should try. Full Story: Entrepreneur
Could the acceleration of ecommerce drive positive social change?
The insights in this excellent Economist article are fascinating and highlight the dramatic and irreversible shift in direct to consumer retail. Full Story: Lexology
PUBLIC RELATIONS
My Top Five Tips For Utilizing Public Relations (PR) To Grow Your Business
A good public relations strategy can make or break your brand. PR is one of the most accessible marketing channels for your business but, when done poorly, it can be a disaster. Full Story: Forbes
13 Tactics To Counter Negative Publicity When Internal Issues Become PR Crises
Unlike Vegas, sometimes what happens in a business doesn’t stay in the business. Full Story: Forbes
MARKET RESEARCH
Traditional Market Research Is Fine, But There’s A Better Solution
It’s no secret that marketing has become more competitive than ever before. Full Story: Forbes
WEB DEVELOPMENT
Thriving Post-Pandemic Requires Shifting Your Business And Your Website
If you’re a small business owner, the pandemic has caused all sorts of worries. You’ve been worrying about your health. Full Story: Forbes
Why You Should Create Your Professional Website with Wix
If you need a website for a professional or personal project, it’s now more accessible than ever to build it yourself. Full Story: VentureBeat
MARKETING AUTOMATION
The top marketing trends of 2021 so far
In fact, according to digital transformation firm, The Annuitas Group, implementing marketing automation could lead to an average 451% increase in qualified … Full Story: Global Banking And Finance Review
How AI is changing the way we work
The long-term impact of the robot revolution on the human workforce has been overstated: the truth is artificial intelligence is changing jobs, not stealing them. Full Story: Raconteur
ANALYTICS & BUSINESS INTELLIGENCE
Marketing campaign analytics startup Sellforte raises $4.78M
Helsinki-based software-as-a-service startup Sellforte today announced a €4 million ($4.78 million) funding round. Full Story: VentureBeat
Top 10 Analytics and Business Intelligence Buzzwords in 2021
Business intelligence is one such effective technology for today’s data-driven organizations. It converts raw data into actionable information. Full Story: Analytics Insight
BRANDING AND DESIGN
10 Brands and Organizations Rocking TikTok Marketing
Did you know that TikTok is set to reach 1.2 billion average monthly active users in 2021? Full Story: Adweek
Top Graphic Design Trends in 2021
Graphic design aims to transform the ordinary into something extraordinary. New styles and techniques are pushing onwards and upwards and to keep ahead of the competition, you need to know what’s going on under the surface. Full Story: BBN Times
VOICE STRATEGIES
Windows 10: why Microsoft is planning to share your internet history
MICROSOFT is testing a new feature that will share details of your internet history, including your searches and frequently-visited websites, with other core parts of the operating system. Full Story: Daily Express
Haptik launches AI-powered voice assistant for ecommerce shopping
Haptik’s Buzzo is a multilingual voice assistant that seeks to improve search, discovery, and purchase on ecommerce platforms. Full Story: yourstory.com