By Integrated Marketing Platform | April 22, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Four Common Strategy Mistakes B2B Marketing Leaders Make
B2B marketing leaders consistently share that marketing strategy ranks high among the processes they would most like to improve. Full Story: Forbes
Top 5 Marketing Tools to Grow Your Business
These five digital marketing instruments will help bring your strategy up to speed. Full Story: Entrepreneur
6 Marketing Trends to Set Up Your B2B Marketing Campaigns for Success in 2021
What are the most successful B2B marketers doing this year? Heading into Q2 of 2021, research-proven insights about business decision-makers can have large implications for your B2B marketing strategy. Full Story: Skyword
Where Should You Focus Your Influencer Marketing Spend?
Like any aspect of a marketing strategy, determining the focus of your influencer marketing efforts starts and ends with your target customers. Full Story: Talking Influence
AI and Marketing Best Practices
Artificial intelligence has been a hot topic for decades, but now, businesses everywhere are finally starting to take notice. Full Story: MarTech Series
10 Ways To Ensure A Successful Pride Month Marketing Campaign
With June right around the corner, brands must avoid Pride Month platitudes in favor of creating content and campaigns that show unequivocal support for the LGBTQ+ community. Full Story: Forbes
Product Marketing: How Marketing Should Evolve With Product Lifecycle
The above image is a demonstration of the stages a product goes through during its lifetime. Full Story: Business 2 Community
The key to cookieless marketing has been in our hands the whole time
The cookie has long been crumbling, and Google’s announcement to move the industry towards a cookieless future should come as no surprise. Full Story: Marketing Tech
SOCIAL MEDIA
How Social Media Marketing helps to increase your sales
Want to increase your sales? Social media channels such as Facebook, LinkedIn, Twitter, and Instagram are the best platforms to showcase your product or services to boost sales and build brand awareness. Full Story: CoFounder Magazine
How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing. Full Story: MarTech Today
Social media has become a centerpoint of people’s daily lives. Full Story: Forbes
Keep Your Social Media Content Engaging
Creating social media content will always be fun, but it quickly becomes less so when you’re starting to run out of ideas. Full Story: Multichannel Merchant
SEARCH ENGINE
When it comes to attracting high-quality traffic to your website, great SEO is essential. Full Story: Business 2 Community
Empower everyone on your organic marketing team to get more done with the next generation of organic marketing technology, and with the Chrome extension. Full Story: Search Engine Journal
How To Build A Website With SEO In Mind
When creating a website, you must keep Search Engine Optimization or SEO in mind. Full Story: PromotionWorld
What is Conversion Rate Optimization (CRO)? A Beginner’s Guide
Conversion Rate Optimization (CRO) is an essential part of any business’s online marketing strategy. Full Story: Search Engine Journal
MOBILE MARKETING
Pinterest expands partnership with Shopify
Pinterest is expanding its partnership with entrepreneurship company Shopify to 27 new countries to boost social commerce globally. Full Story: Mobile Marketing Magazine
PayPal mobile app enables selling, buying and holding of cryptocurrency
The development is being viewed as a significant step in the mainstream adoption of cryptocurrency. Full Story: Micky News
Facebook Provides Advice to Help Advertisers Prepare for Apple’s iOS 14.5 Update
With Apple officially confirming that its new, opt-in data tracking prompts for apps will be rolling out to iOS users from next week, Facebook has today issued a reminder to developers and advertisers as to how they can prepare, and what, exactly, is likely to be impacted as a result of the change. Full Story: Social Media Today
Twitter app now lets you upload and view 4K images: Here’s how to switch
Twitter now allows users to upload and view 4K photos and images on the mobile app following a short testing period. Full Story: Memeburn
DIGITAL SIGNAGE/ SCREEN MEDIA
Samsung Electronics is inviting all customers, partners and fans of Samsung’s digital signage to visit the latest in its series of Virtual Experience (VX) Showcases, focused on control room environments. Full Story: Samsung Global Newsroom
The new era of digital out-of- home: MTR and Airport Express advertising
Advertisers in Hong Kong have always been leveraging outdoor platforms, even after the challenges of last year. Full Story: Marketing Interactive
EMAIL MARKETING
Email Marketing That Really Works: 5 Tips On How to Improve Your Delivery Rate
The be-all and end-all for successful email marketing? Full Story: TechBullion
5 Email Marketing Tips That Drive Results
With all the clients’ acquisition channels present on the market it could be erroneously assumed, that email marketing is no longer a top dog for the marketing campaign. Full Story: Small Screen
E-COMMERCE
A Complete Guide on Building a Successful Ecommerce Site
Now that you’ve had a brief history lesson on e-commerce and e-businesses let’s … Full Story: Chiang Rai Times
The Future of E-commerce and The Contents of Our New Wallets
A recently-released report from Adobe’s e-commerce division shows that the pandemic helped increase online sales nearly $190 million between March 2020 and this February. Full Story: Benzinga
PUBLIC RELATIONS
How To Use PR For B2B Lead Generation
Generating the right leads in today’s challenging economic climate requires a deft mix of marketing strategies. Full Story: Forbes
Why Integrated Marketing Communications Is Crucial To PR Pros’ Survival
I’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Full Story: Forbes
MARKET RESEARCH
How Agile Market Research Will Turbocharge Marketing Content In A Post-Pandemic World
I’ll admit to bias on this one, but I believe the role of CMO is among the toughest in the C-suite—and the last 15 months didn’t exactly grease the wheels for marketing chiefs. Full Story: Forbes
How marketers find game-changing opportunities using market research
Marketing is about accuracy. It’s the science of finding and acquiring customers with a cost-effective strategy. Full Story: The Business Journals
WEB DEVELOPMENT
How to Use Website Traffic Analysis for Persona Development
Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data. Full Story: Search Engine Journal
How to Outline a Website Strategy
A website strategy is basically a long term strategic approach showing how to make and build the online presence of a business adhering closely to the company development strategy. Full Story: Global Banking & Finance Review
MARKETING AUTOMATION
Reputation Unveils Messaging To Enable Faster, More Personalized Customer Interactions
Reputation, the global leader in reputation experience management, today introduced its latest product, Messaging. Full Story: MarTech Series
How Marketing Automation is Beneficial to Businesses
Marketing automation is the ideal tool for planning strategy, creating various types of content, segmenting consumers, generating leads, nurturing leads, and … Full Story: CIOReview
ANALYTICS & BUSINESS INTELLIGENCE
3 common mistakes startups make when tracking product analytics
Tracking data correctly can give your startup a competitive edge, giving you insight into what your customers actually want, how they’re interacting with your product and if they’re about to take their business elsewhere. Full Story: Sifted
How Customer Analytics Tools Democratize Data
More and more companies are looking for customer analytics tools that will enable their entire organization to apply advanced analytics … Full Story: Business 2 Community
BRANDING AND DESIGN
Is Your Leadership ‘On-Brand’? Here’s Why It Needs To Be
A broader, multi-part – but consistent and holistic – brand identity needs to be collaboratively architectured by internal and external stakeholders. Full Story: Forbes
3 Ways You’re Killing Your Brand
You know you’re better than your competitors. Everyone else should know it too. But if you don’t get your brand right, you may kill your shot. Full Story: Entrepreneur
VOICE STRATEGIES
Samsung’s Bixby voice assistant now supports Indian English with its 3.0 update
Samsung Bixby may not be the most popular digital assistant around, eclipsed by the much more significant popularity of Google Assistant and Apple’s Siri. Full Story: XDA Developers
Caller on the line: fleets use voice intelligence to improve driver experience
When calling transportation companies, drivers, shippers and other parties are often greeted by a voice assistant and a menu of choices. The caller experience can seem like being a contestant on the Price Is Right. Full Story: Commercial Carrier Journal