By Integrated Marketing Platform   | May 05, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Facing Uncertainty? Invest More In Marketing, Not Less

Investing in and scaling your company’s marketing is obvious during the good times. But what about the uncertain times? Full Story: Forbes

6 Marketing Tips For Improving Your Channel Performance

Selling products and services through channel partners — whether they are distributors, those you’ve formed alliances with, original equipment manufacturers. Full Story: Forbes

How to adapt your marketing strategy to Apple’s tracking changes

After almost a year of anticipation, last week Apple implemented its advertising tracking changes. Full Story: The Drum

The Principle of Brand Marketing

Content Marketing covers all aspects of the use of digital marketing measures to increase brand awareness. Full Story: Architect Magazine

Digital Marketing for your Business in 2021

What is a digital marketing and how to take advantage of it? Full Story: rAVe [PUBS]

The Case for Opting Out of Marketing Campaigns

When my mom was in the hospital, I witnessed my father pulling a U-turn on an exit ramp because he took the wrong exit on the way home one night. Full Story: AiThority.com

Five Reasons Marketing Orchestration, Powered by the Right Tech Stack, Is Critical to Your Strategy Execution

Picture this: You have somewhere to be, and you have to get there fast. But your car has a cracked windshield, a broken steering wheel, and a jammed gas pedal. Full Story: MarketingProfs

5 strategies to become a more impactful, buyer-driven marketing org

It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing has gone through. Full Story: MarTech Today

SOCIAL MEDIA

How E-Commerce Brands Should Capitalize On Traffic From Social Media Influencers

Influencer marketing is a booming industry, and TikTok’s latest announcement is a call for brands that have not yet tapped into the potential of this market to reconsider. Full Story: Forbes

On Social Media, American-Style Free Speech Is Dead

Major platforms’ policies aren’t actually inspired by the First Amendment. This legal scholar says that’s a good thing. Full Story: WIRED

Twitter Acquires News Content Subscription Platform Scroll to Advance its Creator Revenue Tools

It’s taken a while, but it looks like Twitter’s finally caught up with my recommendations, and is putting them into effect. Full Story: Social Media Today

How social media can help your business?

Social networking marketing is an effective way for companies of all types to access investors and consumers. Full Story: Vents Magazine

SEARCH ENGINE

How Does a Page Built Dynamically in Real Time Impact SEO?

In this Ask an SEO: How does a dynamically built page in real time impact SEO? Learn about dynamic rendering and cannonballs. Full Story: Search Engine Journal

7 Ways to Improve SEO on Your WordPress Site

Are you looking for other ways to improve your WordPress SEO outside of Yoast? Here are 7 actionable tips you can implement. Full Story: Search Engine Journal

10 Website Mistakes That Kill Your SEO

As a marketing professional, you spend valuable resources – in people, in time and money – to create high-value digital assets. Full Story: DIGIT

7 Tips to Avoid an SEO Penalty From Google in 2021

Google rankings can make or break a business heavily invested in SEO strategy. Full Story: PromotionWorld

MOBILE MARKETING

‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown

The closer you get to a point of change, the more uncertainty there is. Full Story: Digiday

How to build an SMS database the right way

So, you’ve got a great SMS marketing campaign idea and you’re all set to hit send, but do you even know who your SMSes are going to? Full Story: Mobile Marketing Magazine

Mobile app gives maintenance techs more power

ENVISION Tasks enables technicians and engineers to efficiently conduct maintenance using a tablet device. Full Story: AirMed and Rescue

Social Mobile App, Go Eyes US Expansion

The US co-founders of Go, an app designed to get users off their phones and socializing in real life, is launching its Series A funding to support expansion into three major US metropolitan areas, including Los Angeles, as the COVID-19 vaccine rollout accelerates enabling social interaction again. Full Story: MarTech Cube

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital signage is the future of retail

Digital signage is the future of retail because it blurs the border between off and online. Full Story: Digital Signage Today

Digital Signage in the Covid-Aware World

While digital signage has long been a feature of indoor environments, in the past few years it’s emerged as a key communication tool in outdoor settings as well. Full Story: Digital Signage Today

EMAIL MARKETING

Three Ways That Email Best Practices Can Lead To Better Campaign Performance

Email marketers are highly focused on campaign performance. As what was arguably the first digital performance marketing channel, email marketing has a long and well-established tradition as an effective marketing strategy. Full Story: Forbes

3 Reasons Your Email Marketing Campaign Isn’t Working

When the pandemic struck, many email marketers found themselves with challenges, for obvious reasons. Full Story: Business 2 Community

E-COMMERCE

Winning SEO Content Strategies that Can Bring Loads of Traffic to Your Ecommerce Website

In the land of sunshine and rainbows, having a reliable ecommerce CRM is all you need to get your spot on Google’s highly-coveted top three search results. Full Story: IMC Grupo

3 Must-See Quotes From Amazon’s Earnings Call

There’s a lot more to Amazon than its e-commerce and cloud computing businesses. Full Story: The Motley Fool

PUBLIC RELATIONS

Biden’s PR Strategy Is Completely Different Than Trump’s And It’s Working

Just past one hundred days into the new administration, Joe Biden and his team are racking up PR successes in a polarized news environment. Full Story: Forbes

Digital PR Dictionary

We recently published a Public Relations Dictionary with many definitions of commonly used terms mostly in the classic or traditional PR realm. Full Story: Business 2 Community

MARKET RESEARCH

How to Conduct Market Research Without Breaking the Bank

Before 2008, agencies and marketing teams were far more likely to use research to inform their decisions and make them more effective. Full Story: Business 2 Community

WEB DEVELOPMENT

Why Exposing Website Trends Leads to E-Commerce Success

If the pandemic has taught us anything, it’s that retailers need to be flexible and nimble in their e-commerce initiatives to keep website visitors engaged — all while increasing conversions and enhancing the customer experience. Full Story: Total Retail

Website Optimization Best Practices For 2021

Are you looking to optimize your website to achieve better results over SERP? If yes, then you are in the right place. Full Story: Business 2 Community

MARKETING AUTOMATION

5 Entry-Level Marketing Projects for AI Newbies

Marketing teams are increasingly turning to artificial intelligence (AI) to improve results, with marketers investing over $227 million in AI-based technologies in 2018 alone, according to Statista. Full Story: CMSWire

Marketing and Artificial Intelligence: Pitfalls and Possibilities

The rise of artificial intelligence has naturally seen people applying it (or attempting to apply

ANALYTICS & BUSINESS INTELLIGENCE

3 ways business can use data and analytics to change outcomes

Successful organizations rely on data — whether or not business units realize it. Full Story: CIO Dive

Decoding intent data – reality or myth?

Imagine having a “cutting-edge sales intelligence tool” at your disposal, enabling your revenue team to leverage even the subtlest buying signals from your prospects. Full Story: B2B Marketing

BRANDING AND DESIGN

Why is branding and social media marketing so important for you and your business?

Listen in as Laurie and Joe discuss branding, marketing, and social media in today’s landscape. Learn more about Clubhouse and more that you can be doing to market yourself and your firm. Full Story: Connected Real Estate Magazine

4 Branding Strategies Every Startup Founder Should Know About

Having a solid branding strategy is key for a smooth launch. Full Story: Entrepreneur

VOICE STRATEGIES

Siri, Alexa, or Google? The best voice assistant revealed

Surely many readers once had the idea of ​​which of the existing voice assistants is the best. Full Story: Gizchina.com

Raspberry Pi Project Integrates SSH With Local Voice Assistant

We’ve seen voice-controlled Raspberry Pi projects before using tools like Google’s AIY Voice Kit or Amazon’s Alexa to listen and respond to voice commands. Full Story: Tom’s Hardware

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