By Integrated Marketing Platform | November 16, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What makes the difference between marketing strategy that’s useless and marketing strategy that’s effective? Full Story: Forbes
How TikTok Can Be Utilized for Marketing
TikTok is now widely regarded as the ideal social media platform for social media marketing. Full Story: The African Exponent
Four Techniques for ‘Story-Splitting’ Your Marketing
One approach for achieving agility is ‘story-splitting’, which is essentially delivering your marketing in bite-size chunks. Full Story: MarketingProfs
3 Metrics Will Drive Marketing Outcomes in 2022
We’ve all gone through a lot of changes in the last 18 or so months. Full Story: CMSWire
Can’t Rush a Good Thing: Effective Franchise Digital Marketing Takes Time
There are real advantages to giving your marketing the time it truly takes to provide a strong ROI. Full Story: Entrepreneur
Three Customer-Centric Marketing Drivers For 2022 Success
After a difficult two years, marketers have more agility and more online savvy than ever before. Full Story: Forbes
Living the 10 principles of agile marketing
These principles were recently developed by members of the agile marketing community. Full Story: MarTech
Three Marketing Steps to Attract Millennials and Gen Z
Many traditional banks struggle to attract younger customers today. Full Story: ABA Banking Journal
SOCIAL MEDIA
Here’s what customers expect from social media engagement
The increase in screen time and reliance on social media during the pandemic has led to customers asking to be engaged in new and creative ways. Full Story: AZ Big Media
Social media is being used by teens to share images of self-harm
The influence that social media has over young people’s lives and the dangers it can cause is a topic that causes many a heated debate, and it looks like this won’t be changing any time soon. Full Story: Open Access Government
5 ways to limit how much time you spend on social media
Here are a few methods that you can use if you intend to limit your social media usage. Full Story: Tribune-Review
What can we expect from social media marketing in 2022?
Social media is a fickle medium. Full Story: Marketing Mag
SEARCH ENGINE
3 SEO Strategies You Can Implement Yourself, and 3 You Should Hire an Expert To Do For You
An SEO (Search Engine Optimization) approach or strategy is the process through which webmasters plan and implement different steps with the aim of improving the organic search rankings of their websites. Full Story: TechDay
Keyword Research For SEO: Top Tips & Practices
Are you looking for high-intent keywords? Full Story: Search Engine Journal
Google: Progressive Web Apps Don’t Rank Better Than Regular Sites
Progressive web apps (PWAs) don’t automatically rank better than regular websites, says Google’s John Mueller. Full Story: Search Engine Journal
What’s in a Web Page Title? Google May Decide for You
However, when your website shows up in search engine results pages (SERPs), … this change by Google may just blow up your SEO and web marketing strategy. Full Story: Adweek
MOBILE MARKETING
16 Essential Considerations For An Effective Business Mobile App
The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. Full Story: Forbes
How e-commerce mobile app development is beneficial for small businesses
Mobile app development in India is currently mainly concerned with establishing a mobile presence for small companies and startups. Full Story: ITProPortal
Microsoft Releases Mobile App for Viva Connections
Microsoft has announced the general availability of the Viva Connections mobile app for Microsoft Teams. Full Story: Redmond Channel Partner
The Key Mobile App Features to Consider for your Fintech App
Fintech, a term representing financial solutions empowered by modern technology, is now a multi-billion-dollar industry. Full Story: Finextra Research
DIGITAL SIGNAGE/ SCREEN MEDIA
5 reasons why your business needs digital signage
Nobody can deny the impact technology has had on business operations across the globe. Full Story: Augusta Free Press
EMAIL MARKETING
How to get the most out of first-party data with email marketing campaigns
Email marketing can help brands move away from third-party data. Full Story: MarTech
Where Seamless Digital Experience Meets The Human Touch In Customer Experience
As most of the largest economies are well on the path to full reopening and the vaccination strategy looks like it will be warding off any more lockdowns, many businesses are left wondering what great customer experience (CX) will look like in the post-pandemic world. Full Story: Forbes
E-COMMERCE
How distributors can measure ecommerce success
Despite where you are in your ecommerce journey, the question of how to measure success comes into question. Full Story: Digital Commerce 360
YouTube is going all-in on livestream ecommerce
Facing pressure from Apple’s privacy policy and Amazon’s retail dominance, Alphabet is making a push into ecommerce with YouTube “shoppable videos.” Full Story: The Hustle
PUBLIC RELATIONS
16 Ways PR Can Continue To Innovate And Remain A Critical Discipline
Professionals working in public relations use digital channels to connect with consumers and build relationships that create trust in the company and its offerings. Full Story: Forbes
Three Tips To Sidestep Content Overload For An Effective PR Strategy
As a business that depends on clients’ interest in being published and featured in the media, this is a talking point of prime importance. Full Story: Forbes
MARKET RESEARCH
Why Businesses Can’t Afford To Skip Market Research
Market research is the most critical piece of a marketing launch because it helps businesses understand the audience segment and, by extension, the actual need of a product or service. Full Story: Forbes
WEB DEVELOPMENT
Why Your Small Business Should Outsource Web Development
It’s no secret that for businesses to succeed in this digital era, having a strong online presence is a must. Full Story: Daily Bayonet
Ten Things to Know When You Hire React Native Programmers
Do you want to hire React Native Programmers for your business? You’re not alone. Full Story: Science Times
MARKETING AUTOMATION
Marketing automation valuable when customised effectively
Like any new tool, marketing automation takes time and training to be utilised effectively. Full Story: iTnews
Why Is Automation Not Working For Your Business?
You’ve invested time, energy, and money. You’ve done your market research, created a bullet-proof business plan, launched, and taken off. Full Story: Todayuknews
ANALYTICS & BUSINESS INTELLIGENCE
6 marketing attribution and predictive analytics platforms your organization should consider
These platforms can provide marketers with valuable insights into how to better allocate their resources. Full Story: MarTech
Should We Still Care About Bounce Rates?
For years now I’ve had to explain the meaning of different metrics found in marketing analytics reports. Full Story: CMSWire
BRANDING AND DESIGN
6 Tips to Create Effective Graphic Design For Your B2B Company
Visual elements are the first impressions for prospects that engage with your brand online. Full Story: Business 2 Community
The Positive Effects Of A Modern Brand
I was flat broke when I started my first company. Full Story: Forbes
VOICE STRATEGIES
Undecided on what to watch on Netflix, Alexa can help
The company already lets users watch content based on their taste with the Shuffle option. Full Story: The Hindu
Unlocking The Power Of Speech Recognition
Voice technology is emerging as a force to be reckoned with. Full Story: Forbes