By Integrated Marketing Platform | December 09, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Are Your Marketing and Sales Teams on the Same Page?
Sales-marketing misalignment is estimated to cost businesses more than $1 trillion each year. Full Story: Harvard Business Review
Evolving marketing efforts in 2022 – 4 key areas to consider
Marketing is an area that had to respond quickly and innovate rapidly over the past few years, given the seismic shift in how companies and brands connected and communicated with their audiences. Full Story: The Business Journals
400+ businesses swear by this secret to their digital marketing success
Take the next step to boost your digital presence. Full Story: MarTech
The seven functions of marketing, designed to bring growth and success to businesses of all sizes. Full Story: TechRadar
The luxury listing agent’s ultimate marketing checklist
There’s a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties. Full Story: Inman
Brands, Personalization And The Future Of Cross-Channel Marketing
Jeremy Swift is the co-founder and CEO of Cordial, an advanced cross-channel marketing platform that helps brands connect with customers in a hyper-personalized way across email, text, mobile apps, and more. Full Story: Forbes
Growth, Brand, and Retention Problems? You Might Be Panic Marketing
Imagine that you’re at your doctor’s office demanding the latest medical procedure that you just read about on a blog. Full Story: MarketingProfs
One More Key to Better Marketing in 2022
My posts here over the past several weeks have focused on providing information and discussing concepts that can help marketing leaders develop more effective marketing plans for 2022. Full Story: CustomerThink
SOCIAL MEDIA
Why Business Owners Need a Social Media Presence + 7 Tips for Optimizing Your Profiles
Love it or hate it, social media is here to stay. Full Story: Business 2 Community
Twitter Tests New, TikTok-Like Full-Screen Display for Explore
Twitter has today launched a new test of a reformatted Explore tab, which displays tweets in a full-screen, vertical scrolling format. Full Story: Social Media Today
Three ways to cultivate loyal customers through social media
Building human connection has always been at the heart of great customer experience (CX). Full Story: Business IT
Facebook Publishes New Guide to Influencer Marketing and its Rising Benefits
With eCommerce on the rise, influencer marketing is also generating better response, which additionally relates to the evolving content landscape, and getting your brand message to stand out in busy social feeds. Full Story: Social Media Today
SEARCH ENGINE
SEO For Tourism Brands: How To Rank Content And Get Found
As the travel and tourism industry recovers, now is the time for travel marketers to invest in a revamped SEO strategy. Full Story: Search Engine Journal
Why On-Page SEO is Crucial and How to Improve It
It’s crucial with nowadays with all the competition on the web that every business’ strategy should be focused on ranking as high as possible in the search engines. Full Story: Business 2 Community
The Ultimate Guide to SEO And The Right Way To Optimize
The internet has created a global marketplace where businesses can reach customers worldwide. But if you want to compete in this online arena, you need search engine optimization SEO Singapore. Full Story: Inter Press Service
SEO Tool Serpstat Now Lets You Optimize Your Website With Ease!
Optimizing your site to gain more visitors has never been easier, thanks to SEO tools available online. Full Story: Tech Times
MOBILE MARKETING
How to boost your ROI with in-app ads
Today, business competition has transcended outsmarting your competitors in product quality or packaging. Full Story: Mobile Marketing Magazine
Five must haves in a mobile app for retail
We live in a digital world. Every serious company can’t be successful without owning a website, social media pages, and a custom made app dedicated to its clients. Full Story: Retail Technology Innovation Hub
Apple Wins Reprieve in Deadline to Revamp App Store Rules
Apple Inc. won a delay to court-mandated changes to its App Store as the company appeals the ruling, marking a victory in a legal battle with Fortnite maker Epic Games Inc. Full Story: Bloomberg.com
Mobile App as a Marketing Channel
Today, mobile is everything! Because everyone is hooked to their phones, mobile marketing is an easier, better way to communicate with customers and promote your products. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
Outdoor LED screen ads to be mirrored in the metaverse
Ads at three screen locations in the UK will also appear on digital replicas in 3D virtual worlds, in a new partnership between DOOH operator Ocean Outdoor and in-play games ad specialist Admix. Full Story: AV Magazine
Out-of-Home ad revenue up 38% in Q3
Out of home advertising revenue increased 38% in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures released by the Out of Home Advertising Association of America OOH Ad Revenue Report findings. Full Story: Digital Signage Today
EMAIL MARKETING
Design emails for 4 personality types to win back customers
Try these steps before giving up on disengaged and inactive email recipients. Full Story: MarTech
8 Proven Strategies to Get People to Open and Read Your Emails
Email marketing is one of the quickest and most effective ways to grow your brand and make more sales. Full Story: Entrepreneur
E-COMMERCE
eCommerce Marketing Trends Platforms that are Disrupting Direct to Consumer Opportunities
A growing number of customer-facing enterprises are choosing a Direct to Consumer (D2C) strategy, which eliminates the intermediaries. Full Story: MarTech Series
How to Take Your Ecommerce Marketing Strategy to the Next Level
Are you interested in taking your eCommerce marketing strategy to the next level? Full Story: Business 2 Community
PUBLIC RELATIONS
3 public relations tactics for your small business
To implement public relations—commonly referenced as PR—into your business, it’s first important to understand exactly what PR is. Full Story: Yelp Blog
Five Ways Startups Can Generate New Business With Public Relations
Outsourcing your PR strategy to a skilled public relations and crisis PR firm can be a great way to ensure that you’ll meet your goals. Full Story: Forbes
MARKET RESEARCH
What does the end of third-party cookies mean for market research methodologies?
2023 is set to be a seismic year for the digital ad industry as third-party cookies are phased out of Chrome, fundamentally altering how online advertising has functioned to date … Full Story: The Drum
Get Ahead of the Competition with These 4 Target Market Research Tools
Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community
WEB DEVELOPMENT
What does the end of third-party cookies mean for market research methodologies?
2023 is set to be a seismic year for the digital ad industry as third-party cookies are phased out of Chrome, fundamentally altering how online advertising has functioned to date … Full Story: The Drum
Get Ahead of the Competition with These 4 Target Market Research Tools
Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community
MARKETING AUTOMATION
How AI-Based Marketing Can Improve Customer Retention
AI-based marketing enables brands to personalize the customer experience while providing real-time decisioning based on the actionable insights that are obtained through the analysis of massive amounts of historical and current customer data. Full Story: CMSWire
Top 10 Artificial Intelligence Courses for Beginners in 2022
Artificial intelligence has become the need of the hour. From face recognition locks to registering and verifying your security for transactions, this technology is everywhere. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Data is ubiquitous in businesses these days — but an interest in it is not. Despite the overwhelming consensus that companies should be data-driven, it’s still difficult for many data leaders to get everyone invested in using data. Full Story: Forbes
How Marketers Can Address Data Challenges to Drive Growth
A research-based tool offers marketers methods for designing an analytics architecture that fits the business need. Full Story: MIT Sloan Management Review
BRANDING AND DESIGN
Branding in the Metaverse: The Future of Virtual Goods Trademarks
Nike is not the only company thinking about the role of branding in the metaverse. Full Story: The Fashion Law
This Brand Is Your Brand: Or Is It?
Questions like “what is intellectual property,” “what constitutes a brand” and “who owns what when” have plagued us for ages. Full Story: CMSWire
VOICE STRATEGIES
The Psychology Of Voice Technology: Building A Better Voice Assistant For Everyone
Voice technology isn’t a novelty — it’s a utility. Voice-first technology is a growing and essential component of our day-to-day lives. Full Story: Forbes
Amazon Is Shutting Down Alexa Internet, Its Web Ranking Site (Not the Voice Assistant)
Amazon early next year will pull the plug on Alexa.com — a website ranking and analytics service that’s unrelated to the ecommerce giant’s Alexa voice assistant platform. Full Story: Variety