By Integrated Marketing Platform | December 16, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
15 Strategies For Building A Great Lifecycle Marketing Campaign In 2022
In an age where customers can engage with brands more closely than ever, brand advocacy, when wielded correctly, can be a company’s greatest marketing weapon. Full Story: Forbes
10 Trends For Digital Marketing In 2022
Where is digital marketing headed in 2022? Here are ten trends from a panel of digital marketing experts: Full Story: Forbes
Why Companies Need Marketing For Product-Led Growth
It wasn’t long ago that ABM (account-based marketing) was the three-letter acronym every marketer was talking about. Full Story: Forbes
Post-Pandemic Marketing: How To Reach Online Customers Globally
We all know that the pandemic, by closing brick and mortar retail and restricting individual mobility, has led to a rapid rise in e-commerce. Full Story: Forbes
Sales and marketing tips to drive growth in 2022
No matter your company’s goals – whether that be to drive more bookings, increase retention or build your brand – improving your sales and marketing strategies is critical. Full Story: Insurance Business America
Best Digital-Marketing Spends for 2022
As an entrepreneur, digital marketing is absolutely essential for your business to succeed – especially in the early years and months when so many businesses fail. Full Story: Entrepreneur
Sales And Marketing Alignment Or Integration?
I wonder if we need to rethink our concepts of sales and marketing and how we organize to provide those functions within the organization. Full Story: CustomerThink
Digital Marketing Predictions and Trends for 2022
Most of us agree that change is the only constant for marketers, and adapting is part of the job. Full Story: MarketingProfs
SOCIAL MEDIA
12 Ways To Make The Most Of Social Media Advertising
It’s a good feeling to see a client’s business start to grow, but any business person would agree that navigating the growth stages of a business is one of the biggest challenges. Full Story: Forbes
Can SoFi – Social Media DeFi – Topple Facebook And Twitter?
It’s becoming more and more evident that the social media model is broken. Full Story: Forbes
5 Social Media Trends For 2022
There’s a joke that says that businesses only use two kinds of charts: Those that go up and those that go down. Full Story: WeRSM
Why Instagram is no longer the main trend in social media
In the past few years, Instagram itself has ceased to be the most popular social network, despite the fact that a huge number of people still use it every day. Full Story: TechGenyz
SEARCH ENGINE
3 Tactics All Enterprises Need To Scale SEO Efforts
In the world of SEO, it’s important to remember that there can never be a “set it and forget it” mindset. Full Story: Forbes
How To Prepare For SEO That Is Local, Personalized And Hyper-Specific
Like most people in the industry, I’ve always seen search engine optimization (SEO) as a long-term strategy … Full Story: Forbes
SEO (search engine optimization) is the process of improving your website to make it more visible in online searches related to your business. Full Story: Business 2 Community
An Introduction To Python & Machine Learning For Technical SEO
Python is used to power platforms, perform data analysis, and run their machine learning models. Get started with Python for technical SEO. Full Story: Search Engine Journal
MOBILE MARKETING
Adidas launches mobile app for its customers
Sportswear giant Adidas India has launched its mobile shopping app. Full Story: Times of India
What are Mobile App Development Trends 2022?
There are over 1.96 million apps on Apple App Store and 2.87 million apps on Google Play. Wales 247
Mobile Marketing trends to look out for in 2022: Globale Media
With consumers shifting their focus and budgets to smartphones in recent years, marketers are creating omnichannel engagement with their target audience. Full Story: IndiaInfoline
How to boost your ROI with in-app ads
Today, business competition has transcended outsmarting your competitors in product quality or packaging. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
How Much Does Digital Signage Cost?
Digital signage is a communication platform that can be used as an audio or visual medium depending on the device or hardware you are using. Full Story: TechStory
You can now use your Google Meet hardware displays as digital signage
With this update, admins can now set any publicly accessible URL to display when devices are not in use, the number of minutes of inactivity before screen saver shows and how soon prior to the next meeting screen saver is dismissed. Full Story: Devdiscourse
EMAIL MARKETING
Tips for more effective email marketing
A good mailing list can be a goldmine, but for online and in-store sales. Full Story: BikeBiz
Why You Need an Email Marketing Strategy
It’s important to remember that just because you created a useful article or blog post or are hosting a timely webinar, there is no guarantee that anyone will actually read about it. Full Story: National Law Review
E-COMMERCE
How to keep fueling eCommerce marketing growth with a customer data platform
Three marketing use cases that utilize a customer data platform to fuel growth. Full Story: CustomerThink
25% of marketers are merging e-commerce and digital branding teams
More than 60% of marketers say their team is being restructured in some form in response to the opportunity for brand building as part of e-commerce initiatives, according to WARC’s global survey of marketing executives. Full Story: WARC
PUBLIC RELATIONS
How To Get The Best Results When Working With A PR Agency
It’s not a rare story when a business owner hires a public relations agency or a consultant and, after a while of working together, becomes disappointed in PR as a whole. Full Story: Forbes
Tips When Including PR In Your Marketing Budget
During the pandemic, many businesses facing uncertainty came to me and asked, “Should PR be included in my marketing budget now that all events are on hold?” Full Story: Forbes
MARKET RESEARCH
How To Get The Best Results When Working With A PR Agency
It’s not a rare story when a business owner hires a public relations agency or a consultant and, after a while of working together, becomes disappointed in PR as a whole. Full Story: Forbes
Tips When Including PR In Your Marketing Budget
During the pandemic, many businesses facing uncertainty came to me and asked, “Should PR be included in my marketing budget now that all events are on hold?” Full Story: Forbes
WEB DEVELOPMENT
Best online master’s in web development 2021: Top picks
Build responsive and interactive web pages and discover the endless possibilities with a web development master’s degree. Full Story: ZDNet
Top Programming Languages Trends to Lookout for in 2022
Programming languages are gaining a lot of prominence in today’s era for their increasing demand among developers. Full Story: Analytics Insight
MARKETING AUTOMATION
Everything you need to know about digital marketing for small business
Digital marketing, also known as online marketing, involves publishing online marketing communications, promotions and digital adverts to connect with customers. Full Story: TechRadar
You may have already identified the best CRM software for your business, but marketing automation tools are an increasingly critical component to successful, efficient marketing teams of all sizes. Full Story: TechRadar
ANALYTICS & BUSINESS INTELLIGENCE
How To Fire Bad Customers And Find The Good Ones
The digital marketing realm has become an obstacle course, with new challenges being presented at every corner. Full Story: Forbes
Descriptive vs. prescriptive vs. predictive analytics explained
Analytics provides insight into the data today’s businesses run on. Full Story: SearchBusinessAnalytics
BRANDING AND DESIGN
5 branding tips for logo designers
If you’re a small business owner, you know that standing out can be one of your most challenging tasks. Full Story: Kim Komando
4 touchpoints to stamp with your new brand today
You’re excited to earn 23 per cent more income with a great branding campaign. You’ve pinned down your brand story and identity. Full Story: Restobiz
VOICE STRATEGIES
Apple Products Still On Sale For Your Last-Minute Gifting Needs
Looking for last-minute gifting inspiration for the avid Apple lover? Full Story: TheStreet