By Integrated Marketing Platform | December 27, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
CMSWire’s Top 10 Digital Marketing Articles of 2021
Marketers face the prospects of complying with existing consumer data privacy laws, grappling with new ones expected in 2022 and managing customer data — all while dealing with forces like third-party cookie tracking fading away. Full Story: CMSWire
Where Influencer Marketing and the Creator Economy Are Headed in 2022 and Beyond
Influencer marketing has gone far beyond picking a creator to simply hold up a product in a Twitter or Facebook post. Full Story: Inc. Magazine
How To Plan Your 2022 Inclusive Marketing Calendar
Every year we have an opportunity to celebrate milestones and important events. Full Story: Forbes
Five Offline Marketing Strategies to Increase Your Sales
Too many people forget the importance of offline marketing, these days. Full Story: FinSMEs
How to Jumpstart Your Marketing Efforts for the New Year
Don’t let the last week of the year go to waste when it comes to your marketing and business development efforts. Full Story: National Law Review
Marketing and the marginalized: 5 of the top trends from 2021
Increased awareness around mental health and wellbeing has placed DE&I at the forefront of conversations around the future of work, and the ad industry is no exception. Full Story: The Drum
Customer Retention: The Fundamental Pillar Of Startup Marketing
Another commonly known fact is that 80% of your profits come from the top 20% of your customers. Full Story: Forbes
6 Use Cases for NFTs in Marketing Campaigns
When NFTs first popped onto my radar in late 2019, my initial reaction was… Full Story: Business 2 Community
SOCIAL MEDIA
The Days of Calling on a Hotline Are Gone. Social Media is King.
Producers have found the importance of social media in communicating with consumers. Full Story: Entrepreneur
The Biggest Social Media Updates Of 2021
There’s no doubt social media has had its pros and cons this year (and many years before it). Full Story: JCK
Why You Will Hire A Social Media Correspondent In 2022 (Just Like Wheel Of Fortune)
There’s always a face behind every social media account. Full Story: Forbes
5 Strategies to Revitalize Your Brand’s Social Media Presence
To some business owners, social media marketing comes naturally. Full Story: TechDay
SEARCH ENGINE
Simple Tips to Improve Your Website Ranking
Are you looking to rank your website higher in the search engine results pages (SERPs) but are having trouble knowing where to start? Full Story: HTML Goodies
7 Ways To Fix Organic Search Rankings Affected By Google’s Latest Algorithm Updates
Have your organic search rankings dropped suddenly, even though you haven’t changed anything about your SEO approach? Full Story: Forbes
How organic SEO can strengthen brand performance
From the demise of third-party cookies to certain providers opting people out of marketing efforts, it has never been harder to find and engage the right audience. Full Story: BizReport
Stand Out From the Crowd With Cost-Effective SEO
Though many business owners understand the essential principles of search engine optimization, it’s crucial to keep up with regular changes to stay on top. Full Story: Entrepreneur
MOBILE MARKETING
Save an extra 20% off this jam-packed mobile app development bundle
Learn how to build apps from scratch with these amazing courses. Full Story: ZDNet
Three ways Apple will shape 2022 for businesses
Apple’s latest iteration puts consumers in control of what, when, and sometimes even how their personal information is used. Full Story: BizReport
12 mobile marketing trends experts are eyeing for 2022
In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets. Full Story: Fast Company
Mobile App as a Marketing Channel
Because everyone is hooked to their phones, mobile marketing is an easier, better way to communicate with customers and promote your products. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
86% of advertising executives agree that people on the move, out of their homes are more alert and inclined to engage with advertisements. Full Story: MarTech Series
DOOH brings holiday ‘experiences’ as retailers strive to rebound
After a difficult 2020 holiday season, the retail industry is expected to rebound this year. Full Story: Retail Customer Experience
EMAIL MARKETING
Email marketing will be a success story in 2022
Thank goodness for email. One reason is that so many other channels were lost or constrained by the pandemic. Full Story: MarTech
Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates
When it comes to marketing, there are a myriad ways to reach your audience. Full Story: Business 2 Community
E-COMMERCE
Three Skill Sets Every Grocery Retailer Needs To Master To Prosper In 2022 And Beyond
In the not-so-distant past, a grocery business’s modus operandi was fairly straightforward. Full Story: Forbes
How CMS Parts Work Together? + 4 Benefits of CMS for Your eCommerce Business
How eCommerce CMS Works? CMS is like building an eCommerce website without actually building an eCommerce website. Full Story: Programming Insider
PUBLIC RELATIONS
The PR Pro’s Guide To Writing CEO Obituaries
If you are a public relations executive of a certain age, you might begin writing clients’ obituaries. Full Story: Forbes
Public Relations In 2022: What Will The Future Bring?
Most people will agree that seeing 2021 in the rearview mirror is a good sign. Full Story: Forbes
MARKET RESEARCH
Your How-To Guide for Brand Equity Market Research
We previously answered the questions, “What is brand equity and why is it important?” Full Story: CustomerThink
WEB DEVELOPMENT
9 reasons why responsive testing is important?
Many experts consider HTML to be a very progressive style of web development. HTML can expand data and holders both vertically and horizontally to use all given areas. Full Story: Global Banking & Finance Review
7 Helpful Online Communities for Developers
Whether you’re looking to solve a problem or just connect with fellow developers, communities are always useful. Here are seven of the most helpful. Full Story: MakeUseOf
MARKETING AUTOMATION
The AI Revolution in Digital Marketing
Only a few years ago, very few companies believed that marketing-specific AI engines would be where marketing was going. Full Story: AiThority.com
How Artificial Intelligence Can Help Retailers to Maximize Profits
Remember the days when your local mall was a place to meet up with friends and cruise around causing mayhem while snacking on an Auntie Anne’s pretzel? Full Story: Dealerscope
ANALYTICS & BUSINESS INTELLIGENCE
“We need to make privacy transparent and simple to understand”
For Asabe Yabani, a product owner of marketing analytics at Made.com. Full Story: Campaign
5 Growth Marketing Tips For SaaS Businesses
As a growth marketer, you may have to experiment with different marketing channels and strategies to find the one that works best for your company. Full Story: ValueWalk
BRANDING AND DESIGN
Why Your Brand Should Consider Being On Amazon In 2022
Bringing your brand to Amazon can be daunting; it comes with challenges, like navigating a new sales channel, building listings and going against online competitors. Full Story: Forbes
The 7 Epic Brand Disasters of 2021
In a year where the news cycle spanned an insurrection to a resurgent pandemic, you’d think that corporate scandals and disasters would remain back page news. Full Story: Inc. Magazine
VOICE STRATEGIES
How To Make Smart Assistants More Personable
Today, Google’s AI voice assistant is the smartest, Amazon’s Alexa is the most impactful, and Apple’s Siri is the most overlooked (which could be due to Apple’s focus on privacy). Full Story: Analytics
Voice Assistants Give Drivers Information on the Go
Drivers of Toyota and Lexus vehicles equipped with the automaker’s latest multimedia system will be able to ask a voice assistant questions about general… Full Story: PYMNTS.com