Integrated Marketing Halifax | Daily Update – April 29, 2022

By Integrated Marketing Platform | April 29, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

A multi-faceted marketing plan can be the difference between stagnation and growth for your company. Full Story: Entrepreneur

4 Tips for Local Digital Marketing Agencies

Businesses that want to stay competitive in this day and age need to create a digital marketing strategy. Full Story: TechDay

Seven Marketing And Communications Themes That Have Stood Out So Far In 2022

When one year ends, and another begins, there is no shortage of marketing and communications trend articles. Full Story: Forbes

15 Key Marketing Trends Brands Need To Take Note Of In 2022

A successful marketing campaign can be the difference between sustaining a thriving, profitable company and being left behind, losing business to your competitors. Full Story: Forbes

The ideal way for marketing and sales to work together

Your sales and marketing departments support each other in the customer journey, which revolves around building and capitalizing on trust. Full Story: Fast Company

Smart brands will change approach to marketing email, cookies

You’d think marketers got the hint to move past third-party cookies and marketing emails once Google, Apple and regulators all stepped in to protect consumers. Full Story: TechTarget

Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2022

Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. Full Story: Search Engine Journal

Why Your Team Should Go to Fewer Marketing Conferences (and What They Need Instead

Want marketers in your organization who can influence customers in ways your competition doesn’t? Full Story: Inc. Magazine

SOCIAL MEDIA

Simple Online Security for Social Media Accounts

If you have online accounts on every major platform, especially social media accounts, then you know how difficult it can be to manage the privacy settings on each of them. Full Story: The New York Times

Five Ways To Make Social Media Work For Your Business

Think back to the last time you decided to purchase something. Chances are you either heard about the item on social media or looked up reviews online prior to your purchase. Full Story: Forbes

13 Tips to Schedule Your Day as a Social Media Manager

Looking for ways to map out your day as a social media manager, and optimize your time? Full Story: Social Media Today

Instagram’s Removed In-Stream Video Ad Placements from its Advertising Options

Instagram’s taken another small step towards its next evolution, with ad partners now being informed that in-stream video ad placement is no longer available as an option in the app. Full Story: Social Media Today

SEARCH ENGINE

4 technical SEO tasks that are critical to organic success

Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility. Full Story: Search Engine Land

3 Ways Amazon SEO Can Go Wrong

SEO on Amazon is very different from SEO on Google. Taking the time understand and implement Amazon SEO best practices can pay off in the form of more visibility and more sales for your brand. Full Story: Entrepreneur

How to change the default search engine in Microsoft Edge

Microsoft Edge has become a very solid browser ever since Microsoft transitioned to using the Chromium project as a base, and that means Windows 11 comes with a great browser right out of the box. Full Story: XDA Developers

MOBILE MARKETING

Data science could revive targeted marketing after iOS 14 privacy crackdown

Even before the iOS 14.5 update, protecting consumer privacy has been a high priority for big tech and for brands and marketing. Full Story: VentureBeat

M-Commerce is booming – is your mobile app as secure as you think?

When performing tasks, payments, transactions and generally browsing the internet on a desktop, we are often reminded to keep our guard up against possible threats. Full Story: Finextra

Top 7 Mobile App Metrics to Measure Success & Tips to Optimize Them

The mobile app market has exploded remarkably in recent years, and it’s now more important than ever to understand how to measure your app’s success before, during, and after launch. Full Story: CustomerThink

Inside the relaunch of The Economist’s subscription mobile app

The Economist quietly relaunched its subscription mobile app in March, unveiling a new design, more personalized content, additional features and a higher price tag. Full Story: Digiday

DIGITAL SIGNAGE/ SCREEN MEDIA

Why it’s wise for Amazon to jump into DOOH

In efforts to promote its “Just Walk Out” purchasing app, retail giant Amazon is getting a helping hand from the digital-out-of-home marketplace. Full Story: Digital Signage Today

Why 2022 is the year for out-of-home advertising

OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers both nationally and locally. OOH and more specifically, digital out-of-home, is providing brands with the confidence and data to support their media plans. Full Story: Digital Signage Today

EMAIL MARKETING

Grow Your Enterprise Business Through Email Marketing

Email marketing can sound like a pretty overwhelming undertaking. What would you say in your emails? To which people should you send your emails? Full Story: Forbes

Why your email marketing campaign isn’t producing results

Your B2B email marketing strategy isn’t something you can afford to be passive about. Full Story: The Business Journals

E-COMMERCE

What an effective e-commerce strategy in 2022 looks like for brands

Zhou Junjie, the chief commercial officer at Shopee, explains that in order to build an effective e-commerce strategy, brands have to… Full Story: The Drum

How commerce data can drive long-term e-commerce growth

Customer data is having a moment. As the pandemic sent the last of the digital hold-outs careening towards e-commerce, companies suddenly… Full Story: The Drum

PUBLIC RELATIONS

Six Things Everyone Should Know About Public Relations

The lines between marketing, advertising and public relations are becoming more blurred by the minute. Full Story: Forbes

10 Common Startup Mistakes When Doing PR

There’s a lot that goes into public relations programs behind the scenes. Full Story: Forbes

MARKET RESEARCH

Tactical Communication Market Is Estimated To Reach USD 18 Billion By 2031 Fact.MR

According to Fact.MR, Insights of Tactical Communication Market is a specialized and in-depth study of the industry with a special focus on the Key Trends of Tactical Communication Market is a Service. Full Story: Digital Journal

WEB DEVELOPMENT

What Is a Full Stack Developer? How Do I Become a Full Stack Web Developer?

If you’re considering taking full-stack web development certification courses, this is the right article. Full Story: Upto Brain

IMPROVE YOUR BUSINESS GROWTH WITH THESE TOP BIG DATA COMPANIES

There is no doubt that Big Data analytics runs the world. The Big Data industry itself is the very picture of swirling change. Full Story: Analytics Insight

MARKETING AUTOMATION

Why we care about AI in marketing

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Full Story: MarTech

These influencer marketing platforms help brands choose the perfect match

The definition of marketing has changed in the generation of GenZ and millennials, with brands now focussing on bloggers, Instagrammers, and YouTubers. Full Story: YourStory