By Integrated Marketing Platform   | August 19, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How to Integrate Data-Driven Content Marketing Into Your Content Strategy

The meteoric rise in the impact of content in the role of business has led to businesses maximizing content marketing in different dimensions. Full Story: Entrepreneur

Influencer marketing: The Ultimate Guide

Today’s consumers are digitally confident, purpose-driven, informed and focus on interacting with brands that align with their values. Full Story: Deccan Herald

How to get started with video marketing

Video-enhanced real estate listings generate 403% more interest than those without, and while video marketing is extremely powerful for agents, it remains highly underutilized. Full Story: Chicago Agent Magazine

Why You Should Be Marketing With Joy

We are all familiar with joy. And of course, we all love to experience it. Full Story: Forbes

As AI Takes On Marketing Tasks, How Can Marketers Prepare?

Artificial intelligence tools are becoming more sophisticated every day. I think anyone in marketing or a related field is at risk of seeing their career cut short. Full Story: Forbes

How (And Why) To Build A Product Marketing Strategy Around Your Customer Lifecycle

Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. Full Story: Inc. Magazine

5 top digital marketing trends

Here are five trends in digital marketing as told by researchers from MIT Sloan School of Management. Full Story: Becker’s Hospital Review

Marketing Start To Finish: How To Track The Entire Journey

You’ve just had your best month ever. You’re ecstatic that your business is booming. Full Story: Forbes

SOCIAL MEDIA

Social Media Video Marketing Facts You Should Know

Videos are also a great way to build brand awareness. A study by HubSpot found that 54% of consumers want to see more video content from brands they support. Full Story: Digital Journal

5 Tools Social Media Experts Use to Plan and Create Engaging Content

43% of consumers increasingly leverage social media to discover new brands. DesignRush reached out to experts to discover the tools social media experts use to plan and create engaging content. Full Story: PRWeb

7 Tips to Grow Your Audience on Every Social Media Platform

Are you looking for ways to get more social media followers? Want to grow your audience by sharing the right social media content? Full Story: Social Media Today

4 Online Video Editing Apps to Make Better Social Media Content

Are you looking for ways to improve your social media content? Want to add video to your strategy but not sure where to start? Full Story: Social Media Today

SEARCH ENGINE

The Best On-Page SEO Strategies in 2022

Every online business is investing in SEO and optimizing its website to appear higher in search engine results. Full Story: Digital Journal

6 Common Hreflang Tag Mistakes Sabotaging Your International SEO

Do you manage multiple domains targeting different regions? Avoid these 6 common hreflang tag mistakes (with detailed examples). Full Story: Search Engine Journal

The Ultimate Guide To Search Engine Marketing (SEM) In 2022

When was the last time you needed to buy a product? Chances are you turned to a search engine such as Google to start your research. Full Story: Forbes

How Public Web Data Helps Small Business SEO Strategies

Learn how public web data can be used to power algorithms, answer business questions, and compete with other businesses. Full Story: Search Engine Journal

MOBILE MARKETING

Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud

We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes

Could rich mobile messaging be the next frontier for advertisers?

From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine

How to Manage Your Small Business Finances On the Go

Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur

iPhone and Android phone users are getting this great free Spotify upgrade

The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3

DIGITAL SIGNAGE/ SCREEN MEDIA

Everything marketers need to know about building creatives for digital out-of-home

Unlike the online advertising world, digital out-of-home (DOOH) screens come in all shapes and sizes. Full Story: The Drum

How The DOOH Advertising Transformation Empowers SMEs

Out-of-home (OOH) advertising is simultaneously the simplest form of advertising and the most intricate. Full Story: Demand Gen Report

EMAIL MARKETING

Email Marketing: Tips for Getting Started

Most ecommerce companies have an active email marketing program. But many new businesses do not. Full Story: Practical Ecommerce

Email Lists Grow Faster and Better With the Help of Social Media

Email is where the money is. Full Story: DataDrivenInvestor

E-COMMERCE

Profitable e-commerce growth in consumer goods

After an unprecedented increase in retail spending online in 2020 due to the COVID-19 pandemic, e-commerce penetration across all categories continues to grow. Full Story: McKinsey

6 Ways To Better Align E-Commerce Expectations And Output

When consumers engage with e-commerce platforms regularly, however, their expectations for the products they buy online also grow. Full Story: Forbes

PUBLIC RELATIONS

Remote, Hybrid or In-Office PR

Either fully remote or hybrid workforces are here to stay. Here’s why the PR industry is particularly well-suited to thrive in that environment. Full Story: Entrepreneur

Why a Good Digital PR Strategy Is So Important

Adding digital PR to your outreach strategy is a win for your brand and your bottom line. Full Story: Entrepreneur

MARKET RESEARCH

For Better Market Research, Remember That Research Participants Are Humans, Too

Market research relies on human participants for actionable feedback, but researchers often forget the human element in their rush to collect data. Full Story: Forbes

WEB DEVELOPMENT

Future of Web Development: New Trends

Trends are very indicative signs of the future of web development. Hundreds of products, tools, and instruments are introduced and launched to various markets every year. Full Story: Startup Info

The Metaverse: Web design and development in the future

Virtual reality, augmented reality, blockchain, decentralization, Web 3.0, and other technologies all exist in a metaverse cosmos. Full Story: Times

MARKETING AUTOMATION

The myth of ‘artificial intelligence’

AI has consistently failed to deliver results – so why do our elites have so much faith in it? Full Story: Spiked

What’s Your Future of Work Path With Artificial Intelligence?

Over last few years, artificial intelligence (AI) has become a very significant part of business operations across all industries. Full Story: CMSWire

ANALYTICS & BUSINESS INTELLIGENCE

Marketing analytics to drive Business Growth

In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube

What are the benefits of predictive analytics for businesses?

The use of data analytics in business today remains fragmented for many reasons. Full Story: Gulf Business

BRANDING AND DESIGN

Relevance of branding to small businesses

MANY small businesses in the country merely operate to make money. To them, their existence is enough and, therefore, their focus is on sales and how to keep the business running. Full Story: Graphic Online

What Businesses Fail To Realize About Building A Brand

Building a personal brand is one of the most effective ways to showcase yourself in this day and age. Full Story: Forbes

VOICE STRATEGIES

Google has a new home on Amazon and doesn’t want to talk about Android

Google’s close working relationship with Samsung is no secret. Full Story: Android Police

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