By Integrated Marketing Platform | October 04, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
8 Opportunities For Retailers In Text Message Marketing Strategies
When you reflect upon an exceptional customer experience you’ve had, what made that instance so special and unique? Full Story: Forbes
Five Digital Marketing Roles To Keep In-House
A universal truth: A leader is only as strong as their team. Full Story: Forbes
Sales and marketing misalignment knocks revenue – Highspot
A major new international report has identified a number of common “pain points” business owners can address in order to maximise revenues. Full Story: The Business Magazine
Marketing to Gen Z: Subcultures are the New Demographics
Mass marketers be warned: in a new study by Horizon Media, 91% of 18–25-year-olds say there’s no such thing as ‘mainstream’ pop culture. Full Story: MarTech Series
The Role Of Content In Your Marketing Campaigns
Emerging competition has pushed marketing to look beyond the obvious and paved the way to learn afresh and experiment with things. Full Story: Forbes
5 Types of Content That Will Draw People to the Metaverse
Here are the five types of content your brand needs to succeed in the metaverse. Full Story: Entrepreneur
Marketer’s Cheat Sheet: How To Maximise Your Mobile Strategy
It’s a curious case that marketers would choose to put such little significance in a portion of the marketing world that carries such weight. Full Story: B&T
Five Digital Marketing Roles To Keep In-House
A universal truth: A leader is only as strong as their team. No matter what you are aiming to accomplish in digital marketing—or any marketing, for that matter—you will have difficulty getting there if you do not have talented and reliable teammates to depend on. Full Story: Forbes
SOCIAL MEDIA
8 Things Brands Can No Longer Get Away With On Social Media
Times have changed, and with them so have the rules of social media. Full Story: Forbes
The 5-part Social Media Sales Funnel
A sales funnel converts lookers into customers. The path isn’t smooth or direct, typically requiring multiple touches across five main areas: Full Story: Practical Ecommerce
Instagram Expands Test of Multiple Links in User Bios
It’s been in testing for a while, but Instagram has expanded access to a new option which enables some creators to add multiple links to their IG bio, as a means to help expand their business-building potential in the app. Full Story: Social Media Today
How to Target Competitor Audiences on Facebook
Want to get in front of your competitors’ customers on Facebook? Wondering what types of Facebook ad targeting your competitors are using? Full Story: Social Media Examiner
SEARCH ENGINE
How to Troubleshoot and Fix Common Technical SEO Problems?
Technical SEO is one of the most important aspects of SEO. Full Story: Data Science Central
Looking to prove the value of SEO? Put math behind your budget asks by measuring the traffic potential for an SEO investment. Full Story: Search Engine Land
4 SEO Experts Share Key Actions To Raise Client Satisfaction
As talks of a new recession grow, the marketing industry is bracing for budget cuts and higher churn rates. Full Story: Search Engine Journal
Organic sitelinks appear beneath a listing in search results. Google provides no clear guidelines on optimizing for sitelinks, making them unpredictable. Full Story: Practical Ecommerce
MOBILE MARKETING
11 Effective Mobile Marketing Techniques That Can Drive Leads And Sales
Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Full Story: Forbes
Top 10 Mobile App Development Companies You May Find Beneficial
With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times
4 tips for managing budget spend for marketing
Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine
How to Use the FreshBooks Mobile App in Your Small Business
The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool
DIGITAL SIGNAGE/ SCREEN MEDIA
Google enters DOOH space: What does this mean for marketers?
Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant? Full Story: Campaign Asia
Five ways to reduce energy consumption in digital signage
Digital signage is way below heating, lighting, and air conditioning in terms of energy consumption in most offices and retail outlets. Full Story: AV Magazine
EMAIL MARKETING
12 Components Needed To Make A Successful Email Marketing Campaign
Making a successful email marketing campaign takes plenty of engaging, meaningful information and a strategic goal to get your target audience involved. Full Story: Forbes
Is Your Email Marketing Process Built for Success?
Email as a marketing and sales channel still garners significant importance for both, B2B and B2C teams. Full Story: MarTech Series
E-COMMERCE
Should E-Commerce Retailers Look To Physical Stores?
E-commerce businesses have long subscribed to the idea that multiple sales channels are better for business, and it is easy to see why. Full Story: Forbes
Start a profitable E-commerce Business
The revamping of business strategies took place after the first wave of the pandemic. Full Story: EIN News
PUBLIC RELATIONS
Why online reputation management is vital for successful brands
A key skillset for communicators who are trying to grow and expand their offerings is online reputation management, which includes everything from social media to user-generated content like reviews. Full Story: PR Daily
Digital PR Strategies for 2022
Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool
MARKET RESEARCH
Accelerate Innovation With A New Approach To Market Research
Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes
WEB DEVELOPMENT
How to get more leads from your website: 3 proven tips
It is a mistake to believe that the broker needs a website only to aware their clients with the company profile or to download the terminal. Full Story: Finance Magnates
The Importance of Marketing and Web Development to a Web Development Organization
A web expansion business needs to take into consideration the choices of consumers to develop a web site that may appeal to them. Full Story: Baltic News Network
MARKETING AUTOMATION
Using AI to Make Marketing Resonate
Artificial intelligence (AI) and machine learning are being used these days in businesses of all kinds to streamline operations, make better decisions, and predict the future behaviors of employees and customers. Full Story: Destination CRM
Insurance and marketing automation: all you need to know
In several articles on our blog, we have talked about how the insurance industry is undergoing profound changes as a result of digital transformation. Full Story: Doxee
ANALYTICS & BUSINESS INTELLIGENCE
The Importance of Diversifying Video Content in 2022
As digital marketers, it may seem counterintuitive, but sometimes continuing to use proven strategies doesn’t necessarily mean they will continue to produce results. Full Story: MarTech Series
Tips for effective data preparation
Data preparation is an important step in any data analysis. This article offers suggestions for making that process easier and more effective. Full Story: TechRepublic
BRANDING AND DESIGN
Why is Brand Marketing Important? 5 Reasons Why You Really Do Need It
Until a few years back, branding was limited to its aesthetic component. Full Story: MediaNews4U
How digital content creators are reshaping brand strategies
Welcome to the age of the digital content creator. Today, over 50 million people on social media identify as content creators. Full Story: Sprout Social
VOICE STRATEGIES
Voice technology: a long-term staffing solution?
Ask many experts and they will say that foodservice — despite the pain of the pandemic, inflation, staffing crises, and other problems — is in the middle of a great leap forward in technological advancement right now. Full Story: Restobiz