By Integrated Marketing Platform | November 18, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Market is Evolving, Your Marketing Strategy Should Too
Evolution is inescapable, and it permeates every aspect of life. Many of us tend to resist this fact, inherently leaning on the comfort of what we know. Full Story: Entrepreneur
How to Create a Year-Round Marketing Strategy for Seasonal Products
Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat in the months to come. Full Story: Retail TouchPoints
The Benefits Of Digital Influencer Marketing—And How To Get Started
The impact of social media influencers on digital marketing is perhaps one of the most influential things to happen to the industry in decades. Full Story: Forbes
How to Run a Successful B2B Marketing Campaign
Running a business-to-business (B2B) marketing campaign can be a reliable way to gain more visibility and command of your market. Full Story: Alibaba Seller
Why Topical Authority Is More Important Than Ever To Include In Your Marketing Strategy
Implementing A New Digital Marketing Strategy? 10 Ways To Help Ensure ROI … Quality content is the linchpin of every marketing strategy. Full Story: Forbes
How Blockchain is Transforming Marketing Strategies
Blockchain technology has the potential to trigger a new era of digital marketing accountability that will revolutionize the industry. Full Story: Entrepreneur
The marketing tactic that’s not doing your business any favours
I’ve built up quite a long list of actions and ways of working that fit into the rest of a busy business life. Full Story: Stuff.co.nz
How data is shaping the future of marketing
According to Forbes, data can help businesses understand customer engagement and behaviour. For marketing firms, the information is priceless. Full Story: Stuff.co.nz
SOCIAL MEDIA
Why Bulk Content Creating For Social Media Saves You Time
I explore some best practice tips on how to save time using a method called bulk content creating, which is great for social media managers. Full Story: Search Engine Journal
WhatsApp Launches New Business Search Functionality, Expands In-Stream Payments
That push will also extend to WhatsApp, and facilitating more businesses in the world’s most popular messaging platform. Full Story: Social Media Today
Five social media trends to keep your eye on in 2023
With 2023 in reach, it’s time to figure out what your social strategy needs to stay relevant. Full Story: Media Update
20 Tips to Up Your Social Media Game
One of the best ways to connect with communities about projects and events that affect them is to reach them where they already are – on social media. Full Story: Crossroads
SEARCH ENGINE
There are many capitalization types and SEO tips that you should know when writing titles and subheadings. Check out this guide for more info. Full Story: Search Engine Journal
In-House SEO: Key Insights To Inform Your 2023 Strategy
Discover more about the current state of in-house SEO in our State Of SEO breakout report & get insights to inform your 2023 strategy. Full Story: Search Engine Journal
The 15-Step Local SEO Guide: How To Find Hidden Opportunities
Picture this. You run a local business, and you have a website to help you with it. Maybe you are doing fine, though it could be better. Full Story: Search Engine Journal
SEO For Ecommerce Product Pages: 20 Do’s & Don’ts
Brand building is a long-term commitment. Here are 10 steps to take and 10 to avoid for a successful SEO strategy for your ecommerce site. Full Story: Search Engine Journal
MOBILE MARKETING
How to evaluate the effectiveness of mobile marketing strategies/campaigns
In the modern era driven by technology, organizations across sectors and industries are leveraging tech-enabled solutions to streamline business operations. Full Story: Adgully.com
Intellectual property considerations when building a mobile app
An application software (app) is a program or group of programs designed to help customers perform particular activities. Full Story: Businessday.ng
New tool checks if a mobile app’s browser is a privacy risk
A new online tool named ‘InAppBrowser’ lets you analyze the behavior of in-app browsers embedded within mobile apps and determine. Full Story: Bleeping Computer
3 Must-Haves to Include in Your Retail Mobile App
The app market is worth around $420 billion, giving you a clear idea of why so many people and businesses are trying to get a piece of the action. Full Story: EconoTimes
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Ways digital signage enhances the customer experience
Smart phones, laptops, and even smart appliances have cemented technology’s integral role in our daily lives. Full Story: Engineering News
Programmatic DOOH: 6 capabilities marketers may not know about
Digital Signage … approach for marketers to reach consumers in the physical world via programmatic digital out-of-home (DOOH) advertising. Full Story: The Drum
EMAIL MARKETING
If you’re in the B2B space, you must already understand how important email marketing is, but why isn’t it working out for most marketers? Full Story: MarTech Cube
How to Use Customer Testimonials Effectively — 7 Ways to Do It
On the other hand, if you are looking for written and video reviews, consider contacting your customers via an email marketing campaign to see if they are… Full Story: CustomerThink
E-COMMERCE
How turning retail stores into e-commerce centres can avoid massive emissions
Retail is the largest private employer and economic sector, comprising over 15% of the global GDP. Full Story: The World Economic Forum
Four Lessons From The World’s Fastest-Growing Retailers
Pandemic trends such as shopping from home and do-it-yourself purchases certainly contributed to the growth of retailers in the past year. Full Story: Forbes
PUBLIC RELATIONS
Is Your Startup Ready For Professional PR?
As a serial entrepreneur and three-time company founder who has worked with several public relations firms, I understand what finding the right firm can do for a solid startup that is ready for PR. Full Story: Entrepreneur
7 Ways to Build Strong PR for Your Personal Brand
Here are the keys to building a strong personal brand through PR. Full Story: Entrepreneur
MARKET RESEARCH
Avoiding Bias in Market Research: Types of Bias
Bias happens. Just being human means you have many biases. They’re inherent in our preferences, our likes and dislikes, our expectations and experiences. Full Story: GLG
WEB DEVELOPMENT
Will More than 70% of All Software Be Built No-Code or Low-Code Platforms by 2025?
Have you ever wanted to build a website or app but weren’t sure where to start? One solution is to use low-code or no-code tools to get things done. Full Story: OfficeChai
Website development: Ways to develop a perfect web resource
Too many people start “nailing it” right away without taking the time to create a proper plan. Full Story: Robotics & Automation News
MARKETING AUTOMATION
Artificial Intelligence And The Future Of Marketing
Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely. Full Story: Forbes
A Marketer’s Guide on How to Supercharge Your Outreach Through Sales Outreach Automation
Automating your sales outreach can be a major win for you and your customers. It can potentially reduce your costs by freeing up time for more value-added activities, and it can unlock additional revenue. Full Story: CustomerThink
ANALYTICS & BUSINESS INTELLIGENCE
Why business leaders shouldn’t waste a recession
Data from global marketing analytics consultancy Analytic Partners shows that 60% of brands that increased their media investment during the 2008 and Covid… Full Story: Business Leader
Google’s Winning Business Intelligence Pieces: Looker and BigQuery SQL
Google’s new product changes add another valuable business intelligence integration in the marketplace. Full Story: CMSWire
BRANDING AND DESIGN
The 8 Rules Of Personal Branding 3.0
Personal branding 1.0—what Tom Peters outlined in his manifesto, “The Brand Called YOU,”— was mostly focused on your real-world brand. Full Story: Forbes
The Costs and Benefits of Brand Consolidation
Brand consolidation is as important a challenge for small to medium sized companies as it is for big ones. Full Story: Harvard Business Review
VOICE STRATEGIES
Samsung Bixby voice assistant more languages
Samsung has announced that its Bixby voice-activated assistant is getting more language options, this will include Latin American Spanish. Full Story: Geeky Gadgets