By Integrated Marketing Platform   | November 27, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How 3 Leaders Use B2C Holiday Marketing Tactics For B2B Businesses

B2B brands might feel a little neglected during the holidays. Full Story: Forbes

The power of curated content in B2B marketing

Curating content for B2B marketing helps you reclaim your time, generate more leads and increase your credibility. Full Story: Martech

Three Priorities In Your 2024 Marketing Strategy

Today’s economic pressures are impacting all facets of business, and the marketing department is no exception. Full Story: Forbes

The Three Next-Generation Marketing Skills You Need

Companies must secure “killer marketing and sales skills” in a dynamic landscape where commercial competencies rapidly become obsolete. Full Story: Insead Knowledge

6 Expert Marketing Tips to Stay Relevant in 2024

Small businesses are revamping marketing plans for 2024 with digital dominating, but traditional marketing continues to thrive. Full Story: Inc.

The 10 Best Marketing and Brand Building Tools and Tips

Many small businesses utilize multiple tools for marketing and brand building, including email, CRM, and social media. Full Story: Small Business Trends

SOCIAL MEDIA

35+ Key Social Media Marketing Statistics

Running a successful business is tough. You’ve gotta get your name and products out there so potential customers know you exist! Full Story: TechReport

Leveraging Discord for Social Media Marketing Success

Let’s look at the benefits of using Discord to amplify your social media marketing strategy and how you can start marketing on this platform. Full Story: The Boss Magazine

Maximise Organic Social Media Reach to Slash Your Paid Ad Spend

Social media has transformed into a formidable force that empowers businesses to connect with their target audiences and showcase their offerings. Full Story: Talk Business

5 Top Tips To Be Holiday Ready Across Your Brand’S Social Media

Sleigh your social media marketing this holiday season with these five must-try preparation tips. Full Story: Plann

New social media features and updates to know this week

Updates to X, Meta, TikTok and more. Full Story: PR Daily

SEARCH ENGINE

Google On Traffic Metric & SEO

Google’s John Mueller shared his thoughts on the traffic metric and how SEOs should use it. Full Story: Search Engine Journal

5 Simple Tips For SEO Success In 2024

SEO hasn’t just survived the onslaught of changes that digital marketing experienced in 2023; Full Story: Forbes

The Silent Revolution in SEO: Implications for Your Brand’s Online Presence

Let’s unravel the silent revolution in SEO that demands a seismic shift in how brands approach and solidify their online presence. Full Story: Newsweek

Reasons why your page does not index

Page indexing probably sounds like a bookmark inside a particular hard copy book, Full Story: memeburn

SEO techniques for early-stage startups: search engine optimization with a limited budget

SEO success without high costs thanks to smart solutions. Full Story: MoreThanDigital

MOBILE MARKETING

3 steps to set your mobile app up for success

Brands must invest in strategy, design and optimization to create an effective app, Full Story: MarketingDive

Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers

The holiday season, filled with festivals and shopping bonanzas, Full Story: Mobile Marketing

The Average Consumer Could See As Many As 30 Marketing Text Messages This Black Friday

There are many ways to make a splash during Black Friday with SMS – Vibes can tell you how. Full Story: Martech Series

DIGITAL SIGNAGE/ SCREEN MEDIA

Top 5 digital signage trends and predictions

Far from being afraid of the changes, firms need to embrace them and pivot into them, finding creative ways to use innovation as an advantage, not an obstacle. Full Story: Digital Signage Today

Why visualization matters in the modern workplace

Traditional office setups have been challenged by new ways of working that prioritize flexibility, collaboration and employee empowerment. Full Story: Digital Signage Today

EMAIL MARKETING

B2B email marketing: 3 strategies for advanced personalization

Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience. Full Story: Martech

5 Email Marketing Best Practices To Get Emails Opened and Read

Are you looking for ways to increase the open rate of your marketing emails? Full Story: Social Media Today

How to optimize your email marketing strategy for maximum engagement and conversions

Optimizing an email marketing strategy can help a business deliver messages to the right people at the right time. Full Story: Fast Company

E-COMMERCE

How AI And Immersive Tech Will Impact E-Commerce In 2024

Today’s consumers want to know exactly what they’re getting before they make a purchase. Full Story: Forbes

Which e-commerce platform is right for your business? Top factors to consider

The time has come to take your bricks-and-mortar business online or establish a new e-commerce business entirely. Full Story: Smart Company

How to Leverage E-Commerce Trends This Holiday?

The holiday season presents an opportunity for small businesses to capitalize on e-commerce trends, boost sales, and improve customer experiences. Full Story: CIO Review

Shopify Vs. Etsy: Which One Is Best For Your Business?

With so many people exiting their full-time jobs to start their own businesses, entrepreneurs seek e-commerce platforms to create storefronts online. Full Story: Forbes

Unboxing success: The critical role of shipping integrations in e-commerce

Let your consumers breath a sigh of relief with transparent tracking. Full Story: Interesting Engineering

WEB DEVELOPMENT

Elevating Frontend Development: The Crucial Role of Testing in Web Dev

Frontend web development is one of the most exciting and dynamic areas in the world of technology. Full Story: Hackernoon

Top 10 Programming Languages to Learn and Master in 2024

Learn about the top 10 programming languages that will dominate the industry in 2024. Full Story: Analytics Insight

TypeScript vs Flow: Typing Systems in JavaScript

TypeScript vs Flow: Navigating JavaScript’s Dynamic Typing Landscape for Modern Development. Full Story: Analytics Insight

PhpStorm Updated For PHP 8.3

The latest version of PhpStorm, the IDE for PHP and web development from JetBrains, has been updated to support the new features of PHP 8.3, due to be released later this week. Full Story: I-Programmer

Google’s Top Programming Language

A comprehensive analysis of the tech giant Google’s top programming languages. Full Story: Analytics Insight

MARKETING AUTOMATION

14 Ways AI Can Help Business And Industry Boost Sustainability

These days, businesses and industries are using artificial intelligence to improve operations across a broad spectrum, Full Story: Forbes

The Future of Artificial Intelligence (AI): Opportunities, Challenges, and Impact on Society

The 2023 word of the year: artificial intelligence. And it’s pushing the boundaries of technology capabilities and human intelligence. Full Story: readwrite

AI for Business Texting: Enhance Your Communication Strategy

AI’s transformative impact has grown across all aspects of our lives. Full Story: G2

Leveraging Artificial Intelligence in Digital Marketing

The digital marketing landscape is experiencing a revolutionary shift, thanks to artificial intelligence (AI). Full Story: On The Spot News

ANALYTICS & BUSINESS INTELLIGENCE

Leveraging Generative AI for Business Growth

Maximize business impact with Generative AI: Embrace automation, prioritize data quality, and preserve human oversight for success. Full Story: spiceworks

BRANDING AND DESIGN

True Branding: The Heartbeat of Business Success

True branding is a foundational pillar for any successful business. Full Story: Nasdaq

Revolutionize Your Image: 6 Insider Tips for Killer Branding

In a world saturated with messages and choices, your brand’s image is your ticket to stand out and make an impact. Full Story: onrec

Building a Branding Campaign For The Long Term

This short list can position you for a successful launch and help your brand stand the test of time. Full Story: RollingStone

Why performance branding is at the frontier of B2B marketing

Lead generation is often seen as the ultimate goal in B2B marketing. Full Story: The Drum

VOICE STRATEGIES

Google to let users use ‘Classic Assistant’ over Bard upon its rollout

Assistant with Bard offers voice, text and image assistance and Google app integration. Full Story: MobileSyrup

How to Disable the Yellow Flashing Light on Your Amazon Echo Device

Is your Amazon Echo device flashing a yellow light? Here’s how to disable that irritating yellow light once and for all. Full Story: Make Use Of

Who is the Best Voice Assistant? Siri vs Alexa vs Google Assistant

In a world that is more interconnected than before, voice bot technology has seamlessly integrated itself into the very essence of our daily lives. Full Story: Techi Expert

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