Halifax’s Best Integrated Marketing Agency – Insights January 1, 2024

By Integrated Marketing Platform   | January 01, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

The Making Of A Power Duo: Sales And Marketing Successful Annual Planning

The alignment of sales and marketing teams is not just beneficial; it’s essential. Full Story: Forbes

Six Challenges Businesses Must Overcome in the Era of Relationship Marketing

Consumer behavior has changed dramatically in recent years. Full Story: MartechSeries

14 Tips for a Successful Video Marketing Strategy

The power of video lies in its ability to connect with and engage audiences. Full Story: Small Business Trends

Do You Need a Marketing Strategy Refresh?

Marketing is no longer just the tactics you use to grow your brand, but a holistic strategy that grows with your business. Full Story: allBusiness

3 practical tips to improve AI integration into a marketing strategy

Artificial Intelligence (AI) can be a game-changer in today’s ultra-competitive business landscape that assists brands in breaking through the clutter while streamlining day-to-day tasks. Full Story: Bizcommunity

SOCIAL MEDIA

13 Tips For Responding To Negative Feedback On Social Media

No matter what type of business you run or how well you run it, it seems no business is safe from negative comments on social media. Full Story: Forbes

The Role of Social Media Apps in Business Marketing

Social media apps are a blessing to the business community because of how they improve marketing campaigns. Full Story: Newswatch

How to Create a Facebook Marketing Strategy: The 14 Best Strategies

Facebook marketing strategies play a huge part in the digital landscape. Full Story: Small Business Trends

SEARCH ENGINE

Mobile SEO: Tips & Best Practices

If you were to add up the total number of hours per day that you spend staring at your mobile device, it’s reasonable to assume that the number would be fairly high. Full Story: Forbes

Google PageRank Explained For SEO Beginners 

Even if you believe that search has moved on from PageRank, it likely remains embedded in many of the search giant’s systems to this day. Full Story: Search Engine Journal

Don’t Underestimate The Power Of Google SEO For Client Acquisition

Whether you work in public relations or another industry, clients are the name of the game. Full Story: Forbes

How To Optimize Website Architecture For SEO

Elevate your SEO game by prioritizing website architecture – the often overlooked powerhouse for organic performance. Full Story: Search Engine Journal

AI Tools for SEO Keyword Intent

Optimizing for searchers’ intent has always been key for top organic rankings. Full Story: PracticalEcommerce

MOBILE MARKETING

Nine key benefits of React Native app development

There are many reasons why using React Native is becoming popular with developers. Full Story: LondonLovesBusiness

5 Things You Need To Do On Facebook For The New Year

If you are planning your New Year’s resolutions, one of your goals ought to be making sure your various online accounts are in tip-top shape. Full Story: SlashGear

DIGITAL SIGNAGE/ SCREEN MEDIA

How innovative signage solutions are transforming advertising

The advertising landscape is constantly evolving, embracing innovative methods to capture the attention of an increasingly discerning audience. Full Story: BusinessManchester

EMAIL MARKETING

Reviving B2B Email Marketing: Strategies For The Digital Age

Email marketing isn’t dead at all, but now more than ever, many marketers struggle to figure out how it fits into an effective marketing strategy. Full Story: Forbes

Email marketing 101: The five basics

Little email things — like signature, subject lines and how to personalize — have a big impact and are easy to overlook. Full Story: Martech

E-COMMERCE

E-Commerce Strategy: The Ultimate Guide

Even if you have the best product or service, there’s no guarantee your e-commerce store will succeed. Full Story: Forbes

2024 Predictions: Ecommerce and retail

Where do customers want to shop in 2024? Everywhere. Here’s how digital marketers will impress them and get them to purchase. Full Story: Martech

The Art Of Integrating Web3 Into Traditional E-Commerce Platforms

The fusion of Web3 with e-commerce marks a significant milestone in the evolution of digital commerce. Full Story: Forbes

WEB DEVELOPMENT

Top 10 Object-Oriented Programming Languages to Learn in 2024

In the dynamic landscape of technology, programming languages play a pivotal role in shaping the future of software development. Full Story: Analytics Insight

Pros and Cons of Free Web Hosting: Is It Worth the Risk?

In 2023, a web presence has become an indispensable aspect for individuals and businesses alike. Full Story: TechRound

TypeScript Triumph: Shaping Careers in Frontend Development

In the ever-evolving landscape of web development, TypeScript has emerged as a powerful ally, Full Story: Analytics Insight

The role of SQL in modern database management systems 

Structured Query Language, or SQL as it is more often known, is the foundation of modern database management systems in information technology. Full Story: Scottish Business News

Discussing the Concepts and Benefits of Using Reactive Technologies like React in Website Development

Since the digital tapestry undergoes constant transformation, Full Story: OTS News

MARKETING AUTOMATION

The Transformative Impact of Artificial Intelligence on Digital Marketing

In the ever-evolving landscape of digital marketing, Artificial Intelligence (AI) has emerged as a game-changer. Full Story: Medriva

How AI’s ‘describe and done’ can revolutionize your work

See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences. Full Story: Martech

ANALYTICS & BUSINESS INTELLIGENCE

8 Alternatives to Power BI for Empowering Non-Tech Teams

Here are the best Power BI alternatives that are easy to use and suitable for non-technical teams. Full Story: Analytics Insight

AI Vs Marketing Agency: What Should Your Business Choose?

In business, staying ahead in the competitive landscape necessitates strategic and effective marketing. Full Story: Analytics Insight

BRANDING AND DESIGN

Personal Branding: A Guide to the Basics and Fundamentals

Personal branding can be perceived as being incredibly complex, Full Story: nextbigwhat

7 Free AI Logo Generators to Get Started

In today’s fast-paced business world, creating a unique brand identity is essential. Full Story: sitepoint

VOICE STRATEGIES

How to Choose Between Alexa and Google Assistant

Voice assistants are a path to efficiency, accessibility, and quick access to information—but first, you have to choose the right one for your household. Full Story: LifeHacker

Amazon’s Alexa: Revolutionizing Smart Home Experiences with Personalized Features

As households across the world embrace the spirit of the holiday season, Amazon is pushing boundaries to make homes smarter, cozier, and more interactive. Full Story: bnn

Engage with Integrated Marketing Platform’s Other Operations:

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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro