Halifax’s Best Integrated Marketing Agency – Insights June 17, 2024

By Integrated Marketing Platform   | June 16, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Why Marketing For Startups Is So Tough—And How To Solve It

Why do so many startups go bust, despite having an excellent product that can significantly improve life for their prospects? The answer could be marketing-related. Full Story: Forbes

Marketing Reinvention: Four Ideas To Boost Your Impact And Relevance

If you’re a marketing leader, odds are you’re feeling the heat. Full Story: Forbes

What’s Going On? The State Of Global Marketing

What are marketers’ hopes and dreams? What keeps them up at night? Full Story: Forbes

The Importance of Local Marketing for Home Services Businesses

Today, in the digital age, home services businesses, like electricians and plumbers, rely on a strong online presence. Full Story: CIOLook

5 Effective Digital Marketing Tactics to Enhance Your Business

In today’s digital-driven environment, businesses must adapt their marketing strategies to stay competitive. Full Story: Feature Weekly

Top AI Marketing Tools Every Marketer Needs in 2024

Artificial intelligence tools have become essential in today’s digital marketing landscape. Full Story: Analytics Insight

SOCIAL MEDIA

Effortless Social Media: Create Engaging Content In 2 Hours Daily

Content creation requires time, but that doesn’t mean you can’t create content because you don’t have 6 hours a day. Full Story: Forbes

8 ways customers interact and engage with your brand on social

The days of contacting generic business email accounts are coming to an end. Full Story: sproutsocial

How to Spot and Counteract Engagement Farming on Social Media

Considering the benefits of gaining attention on social media, it’s unsurprising that some users resort to engagement farming. Full Story: Make Use Of 

How the Facebook Algorithm Works in 2024

Each social media network has unique algorithms, rules, and signals determining which content is displayed on each user’s feeds. Full Story: metricool

New social media features and updates to know this week

Including a big-picture look at Instagram and AI. Full Story: PR Daily

SEARCH ENGINE

Five SEO Quick Wins To Increase Your Traffic

SEO is a long-term marketing strategy that takes six to twelve months to show some results. Full Story: Forbes

Google Search Console Complete Guide For SEO

Discover the power of Google Search Console for SEO. Full Story: Search Engine Journal

Knowledge base SEO: A comprehensive guide

Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. Full Story: Search Engine Land

The Top Search Engine Marketing Trends To Watch

Search engine marketing (SEM) is still a key element for increasing visibility and engagement in a digital environment that’s becoming more and more competitive. Full Story: Forbes

40 SEO Tools Every Digital Marketer Should Know in 2024

When it comes to SEO, there’s a lot to consider. How well do your pages rank? Which keywords work best? Full Story: simplilearn

Google Responds: Is Desktop SEO Still Necessary?

Google’s John Mueller responds to situation where developers insist on no longer optimizing for desktop. Full Story: Search Engine Journal

Top 10 Important SEO Tips For Dominating Search Engines

SEO is a fundamental part of marketing that helps in improving the site’s visibility for relevant searches. Full Story: simplilearn

MOBILE MARKETING

From Concept To App Store: 10 Steps For Mobile App Development Success In 2024

In 2024, the landscape of mobile app development continues to evolve at a rapid pace, and as someone who has been deeply entrenched in this industry, Full Story: Forbes

Elevate Your Mobile Marketing Strategy: AVOW’s Ultimate Guide to Mobile OEM Ad Formats in 2024

Ready to take your mobile advertising strategy to new heights in 2024? Full Story: Mobile Marketing Magazine

EMAIL MARKETING

5 Benefits of Email Marketing in 2024

When was the last time you opened up an email from a brand you liked because the subject line said a product you considered buying is now on sale? Full Story: Forbes

14 E-Commerce Email Marketing Tips To Grow Your Business

If you’re looking for ways to improve your outreach and boost sales, consider e-commerce email marketing. Full Story: Forbes

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here’s what consumers say — so you can send them exactly what they like. Full Story: Entrepreneur

E-COMMERCE

AI Is Re-Shaping E-Commerce. Here’s How To Use It To Free Your Time And Focus On Growth

It’s not easy to be an e-commerce entrepreneur today. Full Story: Forbes

Boost Your Business: Expert E-Commerce Email Marketing Strategies

If you’re looking for ways to improve your reach and increase sales, consider ecommerce email marketing. Full Story: Feature Weekly

Building Your E-Commerce Website From Scratch: A Small Business Guide

Create an online store that delights shoppers with fast-loading pages and seamless checkout experiences. Full Story: U.S. Chamber of Commerce

33 E-Commerce Statistics For 2024

If you’re looking for a way to boost your sales and take your business to new heights, e-commerce should be firmly on your radar. Full Story: Forbes

PUBLIC RELATIONS

Essential PR Strategies Every Thought Leader Should Know About

Public relations (PR) might seem like a private club reserved for the Samantha Joneses of the world, but anyone can become a PR pro with the right tools. Full Story: Forbes

AI enhancing public relations and business growth

AI technology, particularly tools such as ChatGPT, plays a significant role in bolstering a business’s online presence across diverse industries. Full Story: DM News

WEB DEVELOPMENT

100+ questions you must ask when developing a website

If you’re building or redesigning a website today, the customer experience is paramount. Full Story: Martech

Best Front-End Developer Bootcamps Online Of 2024

Front-end web developers are responsible for the elements of websites and apps users interact with (hence, the “front end”), Full Story: Forbes

2024 Complete Full-Stack Developers Roadmap

Getting into tech may be nutcracking, especially if you don’t know your way about it. Full Story: Hackernoon

How To Use Squarespace: A Beginner’s Guide

Every business worth its salt must have an online presence, and having a website is the first step. Full Story: Forbes

5 popular Rust web frameworks—which one is right for you?

From the simplicity of Poem to the full-featured speed of Actix, there’s a Rust web framework for most every user and need. Full Story: Infoworld

MARKETING AUTOMATION

Best AI Marketing Tools for Your Business: Tested and Compared in 2024

The best AI marketing tools can help your business improve its marketing strategies and stand out from the competition. Full Story: Techopedia

AI-powered marketing: Top 10 AI tools to accelerate growth in 2024

Artificial intelligence is transforming marketing faster than you can say “machine learning.” Full Story: Digital Journal

7 ways businesses are successfully using artificial intelligence now

What once sounded like the premise of a science fiction movie is now becoming a fast reality: Humans are employing robots to do their work. Full Story: KSL News

The role of Artificial intelligence in digital marketing

In recent years, artificial intelligence (AI) has become a fundamental tool for the design and implementation of digital marketing campaigns, Full Story: openPR

ANALYTICS & BUSINESS INTELLIGENCE

How to bridge the gap between creative marketers and marketing analysts

Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. Full Story: Martech

How AI in Business Intelligence Takes Your Business to the Next Level

The business world is practically swimming in an abundance of data, all of which is generated from every interaction, transaction, customer touchpoint, etc. Full Story: CustomerThink

BRANDING AND DESIGN

How To Adapt A Brand Strategy To Build Recognition Globally

As more companies aim to reach a global audience, they are also tasked with navigating new cultures and understanding new audiences. Full Story: Forbes

What Are Successful Personal Brand Attributes For 2024

It’s difficult to get personal branding right because it takes a specific mindset to achieve it. Full Story: Forbes

The best AI image generators

Turn text into images with the best AI art generators for photorealism, illustration, design, video, 3D and more. Full Story: Creative Bloq

VOICE STRATEGIES

How generative AI could fix Siri, Alexa, and hopefully Google Assistant, too

Voice assistants hold so much promise, but in the decade-plus since Apple’s Siri and Amazon’s Alexa first wormed their ways into our lives, Full Story: The Verge

How to change Siri and Alexa’s voice: Switch up how your Google assistant talks

Have you ever noticed how all digital assistants seem to sound the same? Full Story: USA Today

Apple is giving Siri an AI upgrade in iOS 18

The virtual assistant is getting ChatGPT and being updated to improve responses and provide new AI-powered features. Full Story: The Verge

Engage with Integrated Marketing Platform’s Other Operations:

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Best Marketing Agency in London, Ontario:
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Best Marketing Agency in Windsor:
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Best Marketing Agency in Fredericton:
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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro