Halifax’s Best Integrated Marketing Agency – Insights May 27, 2024

By Integrated Marketing Platform   | May 27, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How AI Is Revolutionizing Marketing In 2024: Top 5 Trends

MarTech, the wide range of software tools used in marketing campaigns, Full Story: Forbes

Why AI Can’t Beat Authentic Human Intelligence In Marketing

From my perspective as a marketing strategist, the “A” in AI could stand for “awesome” instead of “artificial.” Full Story: Forbes

How To Achieve Quality At Scale In Content Marketing

You’ve started building out your brand’s content arm—you have a blog, your social channels are filling up, and you’re sending out a newsletter to customers and qualified leads. Full Story: Forbes

How AI Is Increasing the Personalization of Marketing Strategies

We may be living in the digital age, but we’re hardly losing our desire for personalized interactions. Full Story: readwrite

Mastering The Digital Revolution: 5 Strategies For Marketing And PR Professionals

Rapid advancements in technology are quickly transforming the business world. Full Story: Forbes

How to Create a Marketing Plan for Your Small Business

For entrepreneurs, creating a comprehensive marketing plan can seem like a daunting and overwhelming task. Full Story: PR Newswire

Elevating Conversational Marketing With Artificial Intelligence

Conversational marketing stands as a dynamic approach that emphasizes real-time dialogue with customers, fostering deeper engagement and relationship building. Full Story: Forbes

SOCIAL MEDIA

Be Unstoppable: Use Social Media To Protect Your Brand From Copycats

How do you protect your business from copycats? One of the most effective strategies today is building a beloved brand using social media. Full Story: Forbes

Lessons In Content Moderation From Popular Social Media Platforms

When we think of content moderation, our minds go straight to social media, and for good reason. Full Story: Forbes

Social Media Marketing 2024: Ultimate Guide

Many think of social media as a place to keep up with friends or watch funny videos rather than a business tool. Full Story: MarketWatch

11 step guide for using TikTok for business in 2024

Learning how to use TikTok for business can level up your marketing strategy. The platform is home to over 1.5 billion users of all ages. Full Story: sproutsocial

New social media features and updates to know this week

New updates from X, Threads, Reddit and more. Full Story: PR Daily

SEARCH ENGINE

How To Develop an SEO Strategy in 2024

With over 1 billion websites live on the internet at any given moment, how on earth is a random internet search supposed to discover yours? One answer is SEO. Full Story: Forbes

Using AI Ethically In SEO

Discover the importance of an ethical approach to AI in SEO. Full Story: Search Engine Journal

International SEO For 2024: 9-Point Checklist For Success

Take your international SEO strategy from beginner to advanced with this actionable checklist. Full Story: Search Engine Journal

The Future of SEO — 3 Trends Every CEO Should Know

AI has caused so many changes in SEO. Full Story: Entrepreneur

WordPress 6.5 Enhances SEO With ‘Lastmod’ Support

WordPress 6.5 introduces native lastmod support, improving crawl efficiency for search engines. Full Story: Search Engine Journal

How important are backlinks for SEO in 2024?

Do backlinks remain a crucial factor for SEO? Or has their importance been diminished in 2024? We help separate fact from fiction. Full Story: Search Engine Land

4 Emerging Link-Building Trends You Need to Know About

In the ever-evolving landscape of SEO, mastering link building is paramount for staying ahead. Explore the emerging trends shaping SEO strategies in 2024. Full Story: Entrepreneur

MOBILE MARKETING

The evolution of mobile app development: Trends to watch in 2024

The mobile app landscape is constantly evolving, with new technologies and user expectations shaping the way apps are designed and developed. Full Story: Android Headlines

The Hidden Expenses Of Developing A Mobile App

Hidden. The word implies something unpredictable, already hinting at losses. Full Story: Forbes

DIGITAL SIGNAGE/ SCREEN MEDIA

A digital signage revolution

With the rise of new technology, smarter systems, and increasingly sharper pixel pitches, the world of digital LED signage continues to evolve— Full Story: Sign Media

Digital signage inflection points: past, present, future

Longtime industry expert Alan Brawn predicts the future of digital signage using lessons from its history. Full Story: Digital Signage Today

EMAIL MARKETING

Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

The capabilities of generative artificial intelligence (GenAI) have been discussed widely by now. Full Story: MarketingProfs

13 Free Bulk Email Marketing Services for 2024

Email has long been one of the most effective marketing channels for businesses of all sizes. Full Story: Influencer Marketing Hub

Best Email Marketing Software 2024

Email can be a powerful channel for marketing your business. It can attract visitors to your site to hopefully sell more of your products or services. Full Story: MarketWatch

Top AI Email Assistants in 2024

Artificial intelligence email assistants have made writing an email quicker and easier. Full Story: MarktechPost

E-COMMERCE

3 Keys To Successful Direct-To-Consumer E-Commerce

Direct-to-consumer (DTC) e-commerce has transformed how businesses engage with customers. Full Story: Forbes

The End Of Third-Party Cookies: A Guide To First-Party Data For E-Commerce

The long-anticipated cookie deprecation on Google Chrome is set to alter how e-commerce businesses fundamentally target and engage with customers. Full Story: Forbes

Why Shopify Headless Is Cementing Itself As The New Mainstay In E-Commerce

E-commerce is an ever-evolving paradigm fed by consumer demand, segued by supply chain and logistics and sustained by technology. Full Story: Forbes

Thriving in the new e-commerce landscape: 4 trends shaping customer experience

Retailers are collaboratively working with sellers to strategically target specific buyers across websites and channels. Full Story: Retail Customer Experience

WEB DEVELOPMENT

Top 10 Front End Languages – A Beginner’s Guide

Frontend Development is basically the development of the frontend of the application. Full Story: simplilearn

Say Goodbye to VBScript: Microsoft Moves Toward Modern Scripting Languages

By the second half of 2024, Microsoft plans to phase out VBScript, directing users and developers towards safer options like PowerShell and JavaScript. Full Story: spiceworks

A beginner’s guide to web development: 4 steps to get over the learning curve

According to Google, as a mobile web page’s load time reaches 10 seconds, the probability of its visitors bouncing (i.e., leaving the site) increases by 123%. Full Story: Fortune

User-Friendly Design Platforms In The Web Design Industry

The truth is, it has never been easier to start a lucrative, creative web design business as it is right now— Full Story: Forbes

Blockchain Tutorial for Beginners to Advanced Level

If you’re at all interested in the future of money, then you need to learn about blockchain. Full Story: simplilearn

MARKETING AUTOMATION

Elevating Conversational Marketing With Artificial Intelligence

Conversational marketing stands as a dynamic approach that emphasizes real-time dialogue with customers, fostering deeper engagement and relationship building. Full Story: Forbes

The Impact of AI on Digital Marketing: Trends and Future Predictions

Artificial Intelligence (AI) has revolutionized various industries, and digital marketing is no exception. Full Story: Analytics Insight

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it’s no wonder companies are misaligned on the best approach for integrating it into their organizations. Full Story: Entrepreneur

ANALYTICS & BUSINESS INTELLIGENCE

Revolutionize Your Business with Cutting-Edge Marketing Business Intelligence Solutions

In today’s rapidly evolving business landscape, maximizing return on investment (ROI) is paramount for success. Full Story: PR Newswire

Importance of Real-Time BI for Small and Medium Businesses

Real-Time BI for businesses: importance, benefits and challenges. Full Story: Analytics Insight

AI-Powered Business Intelligence: What You Need to Know

Read to know more about AI-Powered Business Intelligence: Key Insights for Success. Full Story: Analytics Insight

BRANDING AND DESIGN

Google Launches AI Tools to Enhance Business Branding

Google launches AI tools to help businesses boost product branding. Full Story: Analytics Insight

8 Innovative Brand Marketing Solutions to Revolutionize Your Business

Standing out from the crowd is very important in today’s fast-paced market. Full Story: The Press Tribune

Enhancing graphic design skills through continuous learning

Staying up-to-date in the dynamic realm of graphic design is key to creating critical, relevant work. Full Story: DM News

VOICE STRATEGIES

Amazon Alexa’s big AI upgrade could require a new subscription

It’s no secret that Amazon is busy overhauling Alexa with generative AI, but a new report from CNBC reveals that the company plans to make people pay extra for it. Full Story: The Verge

If You Have an Amazon Echo, Try These 5 Alexa Features

You might be surprised to learn all the tricks Alexa can perform. Full Story: CNET

Apple to Revolutionize Siri with Major AI Upgrades in iOS 18

Apple is reportedly poised to launch iOS 18 with major advancements in artificial intelligence and Siri to its mobile operating system. Full Story: Techopedia

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