Four Types of PR Content Beyond Press Releases
When people think of PR, they tend to think of press releases. Full Story: MarketingProfs
Earning A Public Relations Degree: Everything You Should Know
As new media platforms continue to emerge, earning a public relations degree can be a gateway to diverse opportunities. Full Story: Forbes
Don’t Let These Three PR Myths Stop You From Harnessing Its Power
While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Full Story: Entrepreneur
How might AI change IR teams of the future?
New AI-powered IR tech offers fast, accurate results – but investor relations will always require the human touch, even at the junior level. Full Story: IR Magazine
By the Numbers: What PR pros should know about small businesses
Companies with fewer than 500 employees make up 99.9% of all businesses in the United States, according to the U.S. Chamber of Commerce. Full Story: PR Daily
Investor Relations Is the New Frontier for AI
While it may seem ubiquitous now, Generative AI technology is still relatively new. Full Story: propmodo
Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital
In digital ads, the arsenal of tools provided by international mar-tech and PR-tech startups has been pivotal in achieving strategic objectives. Full Story: Forbes
A complete guide to corporate access platforms for investor relations
These 10 corporate access platforms, CRM systems and meeting technology providers are powering the investment engagement landscape. Full Story: IR Magazine
Why PR Trails Behind Marketing In B2B (And How It Can Catch Up)
The business-to-business (B2B) industry has long witnessed the competitive interplay between public relations (PR) and marketing. Full Story: Forbes
Public relations strategies for reaching Gen Z
To reach younger audiences, brands and public figures are going direct through visual communications. Full Story: Axios
How is AI Being Used in Public Relations in 2024?
Artificial intelligence is becoming an increasingly important tool for public relations professionals in today’s fast-paced world. Full Story: Entrepreneur