Why Companies Need Public Relations And How To Get Started
According to my calculations based on data from NAICS and Statista, around 20 million companies serve roughly 579 million people across North America. Full Story: Forbes
Trust is earned, not bought: The benefits of ethical public relations
Ethics are essential in every industry, but they’re particularly crucial in public relations, Full Story: Idaho Business Review
Using Al and Data in Digital PR Campaigns: Tips and Ideas
Successful companies use technology, including social media, for targeted online marketing. Full Story: Martech Outlook
Why PR Should Become A Priority For SMEs—And How To Make It Work
You might already be thinking about it, but with the rise of search generative experience (SGE), companies need to adapt to a new kind of SEO strategy. Full Story: Forbes
Taylor Swift’s PR Strategy: Lessons for Any Brand
Many brands turn to PR when they want to announce a new collaboration, product, or service, but, by far, the most successful use their PR strategy around the clock. Full Story: MarketingProfs
GenAI Is Changing Public Relations Forever, But Not How You May Think
Generative AI is reinventing the way the world works. Full Story: Forbes
How The PR Landscape Has Evolved: A 15-Year Retrospective
2024 marks the 15th anniversary of JSA+Partners, a strategic communications firm I founded what seems like a lifetime ago. Full Story: Forbes
Navigating The 2024 PR Landscape: Key Trends And Opportunities To Watch
One of the thrilling aspects of working in public relations and communications in the 21st century is that you have to adapt and react to a constantly changing environment. Full Story: Forbes
The Future Of PR Is Flexible Work Options
Since the pandemic, our day-to-day business and personal interactions have demanded more care, Full Story: Forbes
How to Make PR Campaigns Customer-Focused Instead of Company-Focused
The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Full Story: Entrepreneur
Understanding Digital Public Relations: How To Maximize The Connection Between PR And SEO
A public relations strategy is crucial for managing a reputation, increasing awareness and building credibility. Full Story: Forbes