By Integrated Marketing Platform   | February 13, 2020 | INTEGRATED MARKETING, MARKET RESEARCH,

MARKETING STRATEGY

6 Steps To Developing A Killer Marketing Strategy

Working smarter, not harder, has always been my motto, and in the world of marketing, having an effective strategy is the No. 1 way to do just that. Full Story: Forbes

Why Your 2020 Marketing Strategy Should Include Influencers

Many marketers are saving a place for influencers in their marketing strategies this year. Full Story: Forbes

Essential Steps For A Strong Content Creation Strategy

Content marketing has a higher chance of success when a company has built a plan around it. Full Story: Forbes

Want to Build a Profitable Business? Avoid These 4 Pricing “Strategies”

When you’re trying to build a business it’s easy to assume the #1 thing you need to focus on (after you’ve setup up the basics of your website or store), is figuring out how to drive traffic to your shop. Full Story: Business 2 Community

Digital Marketing Trends in 2020

Online marketing used to be a new and different way to market. Full Story: Business 2 Community

2020 marketing calendar – plan this year’s marketing strategy

Have you ever wondered when is the best time for your ad campaign, well look no further. This marketing calendar has every event listed, even weird ones. Full Story: The American Genius

How B2B sellers can embrace B2C strategies in 2020

As usual, consumer retail got plenty of media attention this past holiday season. Full Story: DigitalCommerce360

9 Ways Your Content Marketing Can Generate Leads and Close Sales

Find out how upping your content marketing game can close more deals. Full Story: Entrepreneur

SOCIAL MEDIA

8 steps to creating a social media strategy for your small business

There are many benefits to having a social presence as a small business, from engaging with customers to increasing sales and boosting your reputation. Full Story: Small Business

How To Use Social Media To Promote Your Product

One of the crucial factors that can make or break a product promotion is its social media presence. Full Story: Forbes

Social Media Marketing Tips for Local Businesses in 2020

Wanna boost your local business on social media and increase your sales? Full Story: Techstory

How to Market a Small Business on Social Media in 2020

Small business owners are constantly being told that social media is a marketing dream that can get them thousands of customers. Full Story: ChartAttack

SEARCH ENGINE

Making SEO A Game-Changer For Your Business

Whether you are the founder of a young, scrappy startup or a leader at a large company, it’s safe to say that a digital marketing strategy is essential to your business success. Full Story: Forbes

10 Tips for Mastering Your SEO Content in 2020

2020 presents many new and exciting opportunities to master your content and reach a wider audience. Full Story: Search Engine Journal

7 mistakes to avoid when optimizing your Instagram account for SEO

Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention and wants to appear at the top of search results. Full Story: Search Engine Land

Technical SEO: 16 Common Issues That Will Tank Your Rankings

Technical SEO is the process of optimizing your website for search. It helps search bots discover, understand, and index your site. Full Story: Business 2 Community

MOBILE MARKETING

Master the basics of mobile marketing with Adjust

Paid marketing is evolving, and it’s your job to keep up. Full Story: Marketing Interactive

How Mobile Apps Deliver Better Customer Experience

The world and all the technology in it may be advancing at a rapid pace, but certain things have remained constant despite all these changes. Full Story: Customer Think

64% of Mobile Gamers Likely to Shop Directly From Brands Rather Than Third-Party Retailers

Clothing is the most popular product category for online shopping among mobile gamers. Full Story: MarTech Advisor

7 Best Programming Languages for Mobile Apps Development

Take a minute to think about how many times you use an app in a day. Full Story: WhaTech

DIGITAL SIGNAGE/ SCREEN MEDIA

Signage and Advertising: The What and the Why

We’ve all likely been distracted by beautiful and not so beautiful signage as we drive, walk, and bike. Full Story: MENAFN.COM

The shape of the digital signage market in 2020: Five trends to note

Digital signage has become an accepted and necessary marketing and advertising channel across most industries, most notably in retail and Quick-Service Restaurant (QSR) outlets. Full Story: The Media Online

EMAIL MARKETING

6 Effective Email Marketing Strategies to Implement

If you own a business, you will most likely understand the importance of email when it comes to communicating with business partners and providing customer service. Full Story: TechFunnel

Updating Your Email Marketing for 2020

No marketing tool has quite had the staying power of email marketing. Full Story: Fourth Source

E-COMMERCE

Google to Show Shopping Ads in Gmail

The email refers to standard Shopping ads, which show on both product-specific Google searches and searches on Shopping.google.com. Full Story: Practical Ecommerce

Referral Marketing Platform Talkable Reports On ECommerce Trends Of 2020

Talkable, the leading referral program provider powering over 250 brands, has released a report on the top eCommerce trends of 2020. Full Story: MarTech Series

PUBLIC RELATIONS

Four ways to gain support for your rebranded product using PR

Public relations can be used as a marketing tool that can help your rebranded product reach its goals. Full Story: Media Update

Amazon’s PR campaigns keep blowing up in the company’s face

A little over a year ago, when Amazon’s phony “search” for a site for a second “headquarters” was revealed to be a sham… Full Story: The Verge

MARKET RESEARCH

Smart Outlet Market Research Report Analysis And Forecasts To 2025

The global Smart Outlet Market 2019 report serves as a document containing all-around information, which promotes and assists the estimation of every aspect of the Smart Outlet market. Full Story: Nyse Nasdaq Live

How to Know Which Market Research Method to Use

While there are a wide array of market research tactics you can embark on, most organizations tend to follow one of five particular approaches. Full Story: Business 2 Community

WEB DEVELOPMENT

A PHP Framework For Web Applications

A web application framework, Laravel possesses expressive and elegant syntax. Full Story: WhaTech

Top Features for Transportation App Development

It is a deep-rooted fact that logistics is responsible for the behavior of many companies worldwide. Full Story: Customer Think

MARKETING AUTOMATION

A PHP Framework For Web Applications

A web application framework, Laravel possesses expressive and elegant syntax. Full Story: WhaTech

Top Features for Transportation App Development

It is a deep-rooted fact that logistics is responsible for the behavior of many companies worldwide. Full Story: Customer Think

ANALYTICS & BUSINESS INTELLIGENCE

5 Key Business Intelligence Questions to Ask Solution Providers for 2020

Cue the process of seeking out, evaluating, choosing, purchasing, and deploying a BI and data analytics solution. Full Story: Solutions Review

Why Is Call Tracking Important in Marketing Analytics?

Marketing analytics refers to the practice of measuring and analyzing marketing campaigns using various tools to uncover crucial data that can help you optimize results. Full Story: Customer Think

BRANDING AND DESIGN

Personal Branding Guidelines For Entrepreneurs

Creating a human brand is a bit more complicated than creating a business brand. Full Story: Forbes

What will brand experiences bring to the table in 2030?

Try to fast forward to an imaginary 2030 – it often conjures up a Black Mirror-esque landscape where people pay for their bus fares by watching ads and get a discount on their favorite clothing brands by wearing their items in populated areas frequently. Full Story: CampaignLive

VOICE STRATEGIES

EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE’S SMART SPEAKERS

Next to Amazon’s Alexa, Google Assistant is the most popular smart assistant out there. Full Story: Reviewed

Voice Tech Could Transform Loyalty Programs. Here’s How

Artificial intelligence-powered smart speakers are quickly evolving from techie gadgets to standard household appliances. Full Story: Street Fight

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